To create an advertising proposal, the assistant needs information about the company, desired advertising locations, campaign goals, and budget. The goal is to create a new perfume product for teenagers to buy and wear frequently. Television commercials featuring famous people wearing the perfume would suit the campaign best, as it would encourage young people to wear the perfume too. The print ad would use the brand name "One Last Chance" alongside an image of someone running toward the horizon, representing love and a final chance to live and love. The target market is people aged 18-30, who hopefully can relate to the message of lost love in the advertisement.