This document provides guidance on creating a target audience profile for advertising purposes. It explains that a target audience profile should include a made-up person that reflects the chosen target group through personal details like name, age, location, job, interests. For example, one profile created is for Charlotte, a 17-year-old female model living in London whose interests include shopping. The profile should use an image to represent the typical target audience. Key information to include in a target audience profile are demographics, psychographics, and insights into the audience's desires to help effectively target an advertising campaign.

1. Task: Advertising-
Target Audience Profile
Why is target audience important?
Can I create a target audience profile?
What information do I need to include?

2. Planning your target audience
Target
Audience
Young
adults
Female’s
16+

3. Planning your product
Product
Brand: Name:
diamonds
Target
Audience:
Young adults
Slogan
A diamond is forever.
USP:
I would like the bottle
to be in the shape of a
diamond and
dark ping and the
smell to be strong
Emotion

4. Target audience Profile
• You need to create a made-up person who
typically reflects your chosen target audience and
would wear your product.
• You need to include: name, age, sex, where they
live, financial status, type of job, level of
education, interests and hobbies. The more
detailed, the better!
• You have to choose an image from Google to suit
your description and would reflect your ‘typical’
target audience.

5. What do I need to cover?
Image
Name: charlotte
Sex: female
Age: 17
Where do they live?
UK London
Charlotte is currently
A model for her hair
In magazines.
Charlottes interest is
Shopping.

6. Conclusion
• End of today’s lesson
• Plan your profile
• What image will you use?
• What gender will you choose?
• What important information do you include?
• What desires might the target audience have about
themselves or their lives?

7. FINISHLINE
•Save your Target Audience Profile
in your Media folder entitled
‘Advertising Unit- Mrs Nicolaou’