This document provides marketing tips for small businesses, including researching the target market, developing effective communications, presenting a professional image, measuring and monitoring marketing activities, and seeking guidance from marketing experts. Key steps are to research customer demands, habits and purchasing behaviors; be consistent in communications while focusing on features and benefits; ensure all aspects of branding and online presence project professionalism; track results from various marketing channels; and get advice from experienced consultants on strategy, planning and staying within budget.

1. Marketing 101… back to basics! Alison Page MARKETING CONSULTANT

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