This document provides guidance on creating a target audience profile for advertising purposes. It explains that a target audience profile should include: 1) A made-up person that reflects the chosen target demographic including their name, age, sex, where they live, financial status, job, education level, and interests. 2) A Google image that suits the person's description and would appeal to the target audience. 3) Key information to cover includes the person's image, personal details, location, financial/employment status, and hobbies to understand the target audience.

1. Task: Advertising-
Target Audience Profile
Why is target audience important?
Can I create a target audience profile?
What information do I need to include?

2. Planning your target audience
Target Female
Audience
16-25year olds

3. Planning your product
Female
Circle bottle
Slogan USP
Musty pink, cream,
browns (expensive
Target Product colours)
Audience
Older
Emotion
Young teenagers
adults (16-19
(20-25) Sheer sweet
Lust in
love Name
Brand

4. Target audience Profile
• You need to create a made-up person who
typically reflects your chosen target audience and
would wear your product.
• You need to include: name, age, sex, where they
live, financial status, type of job, level of
education, interests and hobbies. The more
detailed, the better!
• You have to choose an image from Google to suit
your description and would reflect your ‘typical’
target audience.

5. What do I need to cover?
Image
Name /Sex /Age
Financial status?/
Where do they live? Type of Job/ Hobbies/interests
Level of Education

6. Conclusion
• End of today’s lesson
• Plan your profile
• What image will you use?
• What gender will you choose?
• What important information do you include?
• What desires might the target audience have about
themselves or their lives?

7. FINISHLINE
• Save your Target Audience Profile
in your Media folder entitled
‘Advertising Unit- Mrs Nicolaou’