The target audience for house music is broad, including longtime fans since the 1980s as well as younger fans of newer house music genres. The author believes house music appeals to many because of its upbeat and happy feel. People who attend nightclubs, festivals, and events are also likely to listen to house music as it is commonly played at such venues. The primary target audience is identified as 17-25 year olds, as that is the typical age range that frequents nightclubs and festivals where house music is played. However, older fans over 60 also enjoy house music festivals. A music video shows the diverse styles and clothing of house music fans, reflecting house music's broad popularity across different groups.

1. Target Audience for House Music
The target audience for house music could be quite spread as there will be
people that have been huge fans since it originated in the 80’s, as wellas
younger people that are big fans of Nu Houseand ProgressiveHouse. I have
personally never met someone that doesn’tlike housemusic and I believe this
is becauseit gives such a feel good feeling due to the upbeat and happy feel
that house music has. People that go to nightclubs, festivals and events would
listen to more houseas it would be heavily played at the above places and is
quite likely what attracted a lot of people to the festivals or events.
My target audience will be people aged 17 – 25 year olds as I believe this is the
age which people start going to nightclubs and festivals and thereforewould
be a big fan of housemusic. I havethis belief becauseat all the events,
nightclubs and festivals I have been to in the recent years the majority of
people are around this age. However there is always an older person (60+) that
loves a good festival.
The screen shots below are fromThe Swedish HouseMafia’s music video for
Don’tYou Worry Child and they show that there isn’t a certain way people
dress, thereis a variety of clothes and styles. This could be because house
music is such a vast and popular genre.
Source( https://www.youtube.com/watch?v=1y6smkh6c-0)