House music targets an audience of 18-24 year olds, especially male students. This genre is most commonly found and enjoyed in clubs and festivals, where the music can be danced to in a crowd. Research shows that within this age bracket, house/EDM music is most popular among 18-24 year old males, including those in some level of college. The social atmosphere of dancing together to loud music in a group setting explains why house music remains popular in clubs and festivals, especially during summer months when students have more free time.