Production schedule
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The document outlines Harry Radcliffe's production schedule for creating a music video. It details the pre-production activities from November 2015 to December 2015, including genre research, target audience analysis, storyboarding, and developing a shot list. The filming took place from December 9th to 15th 2015 in a photography studio. Editing occurred from December 17th to February 5th 2016, integrating footage with the song. Post-production was completed on February 5th. Evaluation of the project then took place from February to March 2016, including peer feedback and answering self-reflection questions.
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Production schedule
Week 1 involves researching and planning locations, costumes, and safety forms for filming the music video. Filming begins in school music rooms in Week 2 and finishes there in Week 3, when filming also starts at Carnaby Street and Hampstead Heath, wrapping up at Carnaby Street. Week 6 finishes filming at Hampstead Heath and any other pickup shots. Week 7 begins editing by uploading footage and arranging clips, being halfway done by its end. Week 8 adds effects like fades and changes to black and white. All editing should finish by Week 9 to complete the project.
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Radcliffe Harrison received a grade of B for their A2 coursework, which included a dance video, digipak, and poster. The video showed some controlled camera work and variety of shots, with thoughtful use of mise-en-scene and genre conventions. The editing matched the song and used green screen effectively. The digipak and poster demonstrated proficiency in technical skills and creative design. Harrison's evaluation provided some detail on how the projects conformed to genres and used technical elements, but lacked terminology and links to the technical aspects. Overall, the practical work was of a good standard and showed student progress.
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This document provides feedback on pre-production tasks for a student's music video project. It summarizes the student's work on each task and identifies areas that need more detail or evidence. While the student showed technical ability and awareness of genre conventions, the summaries indicate that more research and use of industry terminology would strengthen several areas, including genre analysis, target audience details, and descriptions of locations, costumes, and equipment. The teacher provided an overall mark of 12 out of 20 and recommended the student complete missing work and improve existing posts to develop understanding of technical elements.
Question 1
The document discusses how the media product uses and challenges conventions of real media products. It summarizes that the opening logo/title follows conventions by using a simple circular design like other house music brands. It challenges conventions by featuring an unconventional "nerdy" character rather than typically "cool" actors, showing that house music appeals to all people. Green screen backgrounds were used to add humor and represent the freedom of house music, conforming to a common music video technique while challenging conventions through colorful, festival-like backgrounds. Overall, the product conforms to performance-style videos but challenges stereotypes about house music fans.
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The document discusses the equipment that will be used to film a video, including two Canon 600D cameras for multiple angles and shots, two Velbon DF-51 tripods to keep shots still and level, a green screen as the background to allow editing in post-production using chroma key, and a SanDisk memory card to store and transfer footage.
Equipment
This document outlines the equipment that will be used to film a video, including a Canon 600D camera, possibly a 700D as well, two Velbon DF-51 tripods to film from multiple angles, and a SanDisk memory card to store and transfer footage between the cameras.
Shot list
The shot list describes 12 shots for a comedic music video about a character named Joe. Shot 1 establishes Joe at his desk surrounded by paperwork to show he is unhappy with his work. Shot 2 shows Joe's nerdy appearance. Shot 3 focuses on the paperwork to emphasize the volume of work. Shot 4 shows the clock changing to 5 PM to indicate Joe has finished work. Shot 5 shows a happy Joe after finishing. Shots 6-11 depict Joe dancing and celebrating in goofy ways. Shot 12 will be a montage with close-ups, wide shots, and different angles to match the upbeat music and emphasize Joe's nerdy stereotypes through facial expressions and exaggerated dance moves.
Floor plan
The document lists props and equipment for a film shoot including a desk, chair, door, and two green screen cameras. It also notes that an actor will be seated in the chair for some shots and will be in various places in front of the green screen for other shots.
Actor Costume Props
Joe will play the sole actor in the video portraying a nerdy character. He will have his hair slicked back or parted with thick glasses to emphasize the stereotypical nerdy look. Joe will wear a short-sleeve button-down shirt with pens in the pocket, thick tie, and smart trousers pulled up high to complete the costume. Props will include a desk surrounded by paperwork, a pot of pens, and a clock to set the scene of a bored office worker.
Location
The video will primarily be filmed in a photography studio to take advantage of the beneficial lighting and background. Some shots may also use a green screen to allow for wider angles by increasing the apparent background size. The green screen will also provide flexibility to alter the background during editing if desired.
Ideas drafting
Joe Chapple will play a nerdy character with slicked back hair and big glasses, sitting at a desk doing paperwork to the ticking of a clock. When music starts, he throws his paperwork down and dances, forgetting his worries. The video aims to be comedic as Joe has a good sense of humor and can dance well, inspired by Napoleon Dynamite's dance at the end of the film.
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The video will feature someone working at a desk as a clock ticks in the background, contradicting stereotypes of festival attendees. When house music plays and the lyrics "make your dreams come true", the person will start dancing and having fun. The dream depicted is up to the viewer, but represents wanting to have fun dancing to house music, which evokes feelings of happiness.
Advert analysis
The document summarizes a magazine advertisement for Deadmau5's single "Rightthissecond". The ad uses contrasting black and neon blue text that stands out and could replicate the lights of a Deadmau5 performance. The bright color conveys a sense of happiness and fun, matching the feel of the music. Most recognizable is Deadmau5's large mask logo, which helps viewers identify the artist. Additional information at the bottom notes it is a new single, available now, and features a positive review from NME magazine calling it "another killer in his arsenal".
Digipack analysis
The album cover uses a simple but eye-catching font to attract attention. The bright color scheme symbolizes the fun and exciting atmosphere of house music. Calvin Harris is featured prominently on the front to indicate it is a house music album and to appeal to his target audience of younger male listeners. The clean and aesthetically pleasing design mirrors the simplicity but attention to detail in his music.
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The target audience for house music is broad, including longtime fans since the 1980s as well as younger fans of newer house music genres. The author believes house music appeals to many because of its upbeat and happy feel. People who attend nightclubs, festivals, and events are also likely to listen to house music as it is commonly played at such venues. The primary target audience is identified as 17-25 year olds, as that is the typical age range that frequents nightclubs and festivals where house music is played. However, older fans over 60 also enjoy house music festivals. A music video shows the diverse styles and clothing of house music fans, reflecting house music's broad popularity across different groups.
Why i chose the song
This song was chosen because the creator enjoys the upbeat and unusual style of DJ Q's music that matches the conceptual video they want to make. They are also a fan of DJ Q's live events and music which led them to wanting to use this particular song in their video.
Andrew goodwin (1992)
Andrew Goodwin analyzed the key features of music videos in his book "Dancing in the Distraction Factory". He identified 6 common features of music videos, including demonstrating genre characteristics, relating visuals to lyrics and music, and including references to looking and the female body. Goodwin also described 5 ways to analyze a music video, such as examining the structure and voice of the song, the narrative and star performance, and how the visuals relate to and illustrate, amplify, or create disjuncture with the song.
Andrew goodwin (1992)
Andrew Goodwin wrote a book called "Dancing in the Distraction Factory" in 1992 where he analyzed music videos. He identified 6 key features of music videos including that they demonstrate genre characteristics through relationships between lyrics and visuals as well as music and visuals, are influenced by record label demands, reference looking through screens and mirrors, and make intertextual references to other media. Goodwin also proposed 5 ways to analyze music videos.
Music video theory
Performance based videos simply show the artist performing the song and require varied quick shots to maintain interest. Narrative videos tell a story through footage related to the song's lyrics or theme but are more difficult as more elements must be coordinated. Conceptual videos focus on a single idea or concept but are unusual, challenging to film using effects, and risk being hard to follow.
AS Coursework Overall Marks
Harrison Radcliffe received marks for his AS coursework in various categories. For his main construction task, a thriller film, he received high marks for his effective use of camera, editing, and sound. In his evaluation, he provided some understanding and details regarding genre conventions and audience expectations, but his answers lacked clarity and detail in places. Overall, his work demonstrated good knowledge but did not always provide enough evidence and variation to fully understand the topics. His total marks were 83 out of 100, earning him a grade of A.
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
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Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
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Production schedule
- 1. Production Schedule Harry Radcliffe Date (2015-2016) Pre-Production Week Commencing Activity 02/11 2015 Music video analysis (similar product research): using notes on Goodwin to analyse The Giver by Duke Dumont. Ideas Drafting Genre Research on house Music including its origins, main artists, awards, style and key features. 09/11 2015 Target Audience for house music Digipack and Poster Analysis of Calvin Harris album 18 months and Deadmau5 poster. 16/11 2015 Lyric analysis – Dreams by DJ Q Draw Storyboard 23/11 2015 Shot List 30/11 2015 Photos of the studio Floor Plans Costumes, Actors and Props 07/12 2015 Production Schedule Friday 11th December 2015 Completed Pre-Production Date (2015-2016) Filming: Activity 9/12 Period 5-6 Set up a practice with the green screen in the photography studio to see how I will lay out the room. 10/12 – Fri 11/12 Period 5 Play around with the green screen on premiere and play around with angles for my shoot. 14/12 After School Hours First shoot of Joe in the studio I will also be taking photographs for my digipack and magazine advert 15/12 Period 6 – After School Review the footage taken in the studio and plan what extra footage needs to be filmed. 15/12 After School Hours Return to the studio and shoot extra footage that I wish to film.
- 2. Production Schedule Harry Radcliffe Date (2015-2016) Editing Activity 17/12 Period 4-5 After downloading the song I will begin by re-naming all of my footage and separating any bloopers or bad footage. 18/12 Period 5-6 I will begin editing the footage along with the song to begin the process of my music video. 21/12 – 05/02 2016 Complete the editing process of my music video. Including making use of the green screen if I choose to do so. Also start designing my digipack and magazine advert. Friday 5th February 2016 Complete Post Production. Date (2016) Evaluation Week Commencing Activity 22/02/2016 Peer feedback on music videos for evaluation 29/02/2016 Complete question 1 07/03/2016 Complete evaluation question 2 14/03/2016 Complete evaluation question 3 21/03/2016 Complete evaluation question 4 Friday 25th March 2016 Deadline for completing all evaluation