The document discusses key concepts related to analyzing films and movie posters, including genre, representation, audience, institutions, narrative conventions, movie poster conventions, genre conventions, and mise-en-scene. It provides definitions and examples for each concept. Genre refers to the category of a media work, representation is how something is portrayed, and audience describes who the media is targeted towards. It also outlines common narrative structures and conventions found on movie posters, in different genres, and aspects that comprise mise-en-scene like costumes, props, makeup, background, and lighting.

1. Grain

2. Genre
• Genre: genre is what defines a piece of media
for example the film Batman is an action film.

3. Representation
• Representation: representation means how
something is being portrayed for example on
the film poster the camera angle is facing
upwards which suggests the character is
someone we look up to.

4. Audience
• Audience: audience can mean who is targeted
for a piece of media for example the film
Batman is targeted for mostly males and
people who like action and superhero films.
Another aspect of audience can be is critical
audience and passive audience , critical
audience means an audience who will give
their own opinion on a piece of media and a
passive audience is an audience who will not
give their own opinion.

5. Institution
• Institutions means the company who has
created this piece of media for example
Warner bros usually have films which are
being watched by young children for example
Looney tunes which suggests most of their
films are for a younger audience.

6. Narrative
• Narrative means how the story is created for
example todorov and propp.
• Equilibrium (normal)
• Disequilibrium (a twist)
• Recognition (recognising the problem)
• Repair (trying to fix the problem)
• New equilibrium (a change which becomes the new Equilibrium)

7. Movie poster conventions
• The conventions of a movie poster:
• Title – the name of the film
• Main characters- the characters you expect to see in the film
• Date of release-when the film is going to be released
• Props-items the character may have on them for example a book in a school
film
• Main image-the image which the audience will see first for example the
Batman film poster you expect to see the main character Batman
• Slogan-A piece of text which catches the readers eye for example ‘A fire will
rise’ on the Batman film poster
• Cast and crew-the real names of the main characters in the film and the
names of the people who made the film
• Age rating- target audience for the film for example a 15 age rating is aimed
for people who are aged 15 and up
• Billing block- shows the names of the people who made the film and the
names of the characters

8. Genre conventions
• The conventions of a genre:
• Comedy: An unusual image on the film poster, institutions as in the
film can be made by a company who normally makes comedy films , An
actor who normally stars in comedy films.
• Romance: Two characters male and female as the main image , A
Title which is situated with romance.
• Action: A prop which suggests violence for example a gun , Facial
expressions and costume of the main character

9. Mise en scene
• Mise en scene:
• Costumes – what the characters are wearing for example in the batman
film the characters wears black leather clothes
• Props –The items in the scene for example in the batman film a prop the
character has is his batarang
• Make up –how the characters are made to look for example if there is a
fight scene usually there would be scratches and blood on their face
• Background –Background can mean what consist in the background one
example of this is the colour in the batman film poster the colour of the
background is black
• Lightning –The lightning is the brightness in the scene for example the
lightning in horror films are dark.