The document discusses Canon's target audience, which is 15-25 year olds of any gender or religion. It focuses on 16-25 year olds who will be interested in traveling and journeys of self-discovery. Canon aims to appeal to photography and media students who will use their products the most. However, affordability may be an issue for this target age range as many will not have jobs or income to purchase cameras. The summary focuses on key details about Canon's target demographic.

1. Canon – Target
Audience
Jasmine McNeil
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2. Target
Audience
The target audience for canon is 15 to 25 years old and of any gender, as
photography is not a gender associated and the target audience
generation questions a lot about their gender. With the audience age range
there are a lot of subjects that involve journeys which they go through or
currently going through, I can use these to my advantage and create
a project around them.
I will focus on more on 16 to 25 as they will be more attracted to traveling
and journey's as they will have a yen for it and want to explore the world or
their country more.
There isn’t a large demographic with religion as this is because the target
audience generation is very inclusive all types of religion, sexual preference
or sexual orientation, if I was asked to do a promotional product ten or
twenty years ago, I would have to include religion and bias as they
were extremely focused on these subjects.
Canon is a business which is not subjective to gender, religion or sexual
orientation as they want to show that they are for equality and equal change
as they understand their target audience. They have supported many
charities to show support for many different types of problems or challenges
their target audience face, they do this to gain more coverage or more
customers.
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3. Target Audience
The target audience would either be in education or completed it, I
would want to appeal to photography and media students as they
would use canons products the most, but I would go for college
students who may want to express their artistic side and express their
views or emotions through their future work.
Canon has donated or is the main camera in schools and colleges as
they understand that they can start branding to the target audience
while young, they also show up in many teen age and young adults
movies or tv shows.
With my target audience there is an issue as it may be difficult to
complete the campaign as they may not have enough money to
afford canon products. This is because many of them would not have
jobs around their age or not have any income they can spend on a
camera.
The target audience for canon are 15 to 20 years old, this means that I
have to understand what type of product would suit them best. For this
age range I want to make a fun and intriguing type of posters in order
to gain their attention about journey's, at this age range they will be
very intrigued by the subject journeys
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