This document outlines a marketing project brief for Canon's "Journeys" campaign. The goal is to create printed materials like posters or advertisements that showcase photography and art/design to encourage 15-25 year olds to take an interest in Canon's camera equipment and services. The target audience is young people who are curious and looking for new hobbies. Research focuses on sharing stories of enjoyable road trips that demonstrate how photography can document adventures, potentially inspiring people to purchase better cameras for future trips. Issues to consider include project management, timelines, quality of outcomes, and audience relevance.