The document discusses different music genres and subcultures that would be the target audience for a metal magazine, including emos, goths, metalheads, and scene kids. It provides descriptions of their fashion styles, music preferences, and lifestyles. Examples are given of popular bands and artists in each genre.

1. Target audience

2. Ideas - From my research i have decided to go down the metal genre. Which appears to be quite a niche market, but with lots of fans in this genre so i wont lose any profit when i go to sell my magazine. I did have these slides in my planning but i felt that it was far too long, so i made a new one for my target audience and there is a mood board at the end to show what my target audience gets up to in thier own time

4. Emo’s

5. Scene kids

6. Goths

8. Emos

9. Artist talent is known to be associated with the emos. anime is popular with emo girls and guys. Usually, Emo kids like to express their feelings writing poems and song lyrics about their problems with depression, loneliness, confusion, and anger; all because the world fails to understand them. Emo's like to go to gigs and gather on online communities such as this site, MySpace, Facebook, Bebo etc. In fact you can find a lot of emo's on the Internet. As a quick example, check out MySpace. It's the equivalent of a mating season for snakes, for emo's. Emos have a preference for taking photos using weird camera angles and Photoshopping them. The behaviors, attitudes, and values expressed through the music involve emotionally turbulent themes often associated with adolescence such as despair, nostalgia, heartbreak, hope, and self-loathing. The various and sometimes conflicting social practices associated with Emo subculture contain valuable insights into what it means to be an adolescent today. Life style of emos Emo kids love the same things that other teenagers (and adults) do: they keep friends, love, smile and cry, go to the cinema or to concerts. Emos just tend to take the world around them in a more emotional way. Thier hair styles are also veryimportant as they all have thier own tasate and styles. Some have pink, black red or any colour hair and try to express who they are through thier hair. Emo kids seek out each other to express their views on a society that they hate. The Internet has helped emo spread its web, allowing kids to access bands, ideas, ideology and emo culture.

10. Fashion styles

11. Make up and hair Emos are known for thier heavy eye liner and a white gothic look. All of the genres are very simliar with thier styles and music taste, but each one has a differnt twist to it. here they apply a lot to make thier eyes look ott. And apply black eye shadow to make the look even more dramatic

12. Music

13. About the music Emo music is music is a highly emotional and very straightforward in the expression of that emotion. However its a raging somewhat like screaming anger and aggression. To them the lyrics that talk about crying in despair , love, break ups, losing someone close too you, not being able to cope, drugs or alcohol addition or anything else. They tend to listen to lyrics like this as they feel they are being accepted for who they are and aren't being judged. But sometimes they can take the lyrics to seriously and take advantage on this and take it one step too far for instance in 2007 my chemical romance were being criticised for being a cult and the reason for so many teenage suicidal which in my opinion the media couldn’t find anyone to blame so put it on them as they were in the lime light then. Also there are different styles of Emo music such as emocore and screamo, what is Emo music is an ambiguous definition.

15. A Static Lullaby

16. Akissforjersey

17. Alesana

18. As Cities Burn

19. Before Their Eyes

20. Blessthefall

21. Burden of a Day

22. Catherine

23. Chiodos

24. Dance Gavin Dance

25. The Devil Wears Prada

26. Drop Dead, Gorgeous

27. Emarosa

28. Emery

29. Greeley Estates

30. Gunslikegirls

31. Here I Come Falling

32. In Fear and Faith

33. Memphis May Fire

34. Oceana

35. Our Last Night

36. Pierce the Veil

37. Saosin

38. Silverstein

39. Three Days Grace,

40. Simple Plan,

41. My Chemical Romance,

42. HIM,

43. Distillers,

44. Within Temptation,

45. Quietdrive,

46. 30 Seconds To Mars,

47. Seether,

48. Silverstein,

49. Sex Pistols,

50. Nine Inch Nails,

51. Three Doors Down

52. Evanescence,

53. Breaking Benjamin,

54. Lordi,

55. Greenday,

56. Go:Audio,

57. Orson,

58. Limp Bizkit,

59. Creed,

60. Blink 182,

61. Fall Out Boy,

62. Avenged Sevenfold,

63. Cartel

64. as i lay dying

65. dance gavin dance

66. escape the fate

67. bullet for my valentine

68. Inmemory

69. Blessthefall

70. Emarosa

71. odd projecta

72. scary kids scaring kids

73. Silverstein

74. eyes set to kill

75. the used

76. Gallows

77. enter shikari

78. from first to last

79. Atreyu

80. comeback kid

81. the hurt process

82. action action

83. aiden

84. , Good Charlotte

85. , Default,

86. Linkin Park,

87. Madina Lake,

88. Papa Roach,

89. One Republic,

90. One night Only,

91. Scorpions

92. Sum 41,

93. X-Prophets,

94. Tribal Ink

95. Travis,

96. Amber Pacific,

97. Benton Falls,

98. Taking Back Sunday,

99. The Used,

100. Funeral For A Friend,

101. Orchid,

102. Salem,

103. Roosevelt,

104. Red Jumpsuit Appiratus,

105. Jimmy Eat World,

106. Grey Matter,

107. Copper.

108. Lost prophets

109. Black viel brides

110. For ever the sicketst kids

112. Goths

113. Make up styles Over the top eyeliner to draw attention the eyes Porcelain foundation to give that dead look Lots of mascara to make the eyes look dramatic Black eye shadow

115. They tend to have the I don't care about society look on their face or looking as if they are in despair or they are blaming the world for everything that's happened to them, when in fact its usually their own fault? Maybe?

116. They are obsessed with inverted crosses and love to be seen with weird and wacky clothes like Victorian style dresses, dog collars and even sometimes and dog leash!?!

118. Music

119. Music to them means.... Gothic rock subgenre of alternative rock and post-punk that came around in the late 1970s. Its combined with dark and heavy music with sad lyrics. As well as rock and metal, thier are other types of gothic music which usually isnt associated with them. The Goth's closest musical relations are punk, Industrial, New Romantic, dark cabaret, neo-classical, dark ambient and steampunk. Other popular but less closely-related genres include J-rock classical and ambient music, and Gothic, symphonic and operatic metal. Goth is an umbrella term for many of the types of music , including but certainly not limited to the following. But with all these different types of music to choose from, the budding Goth is practically spoilt for choice.

121. AFI

122. Avenged Sevenfold

123. Linkin Park

124. Papa Roach

126. Evanescence

127. Lordi

128. Green Day

129. Fightstar

130. The Rasmus

131. Rammstein

132. Placebo

133. Iron Maiden

134. HIM

135. Mudvayne

136. Slipknot

137. Korn

138. Nirvana

139. Atreyu

140. Alice Cooper

141. Stone Sour

142. Metallica

143. Nightwish

144. Within Temptation

145. Theatre of Tragedy

146. Diva Destruction,

147. Bloody Dead and Sexy

148. The Cruxshadows,

149. Bella Morte,

150. Evenesance

151. The night wish

152. Him

153. The cure

154. Poisen black

155. Lacuna coil

156. Icon and the black roses

157. For my pain

158. Charon

159. The faces of sarah

160. Iron Maiden

161. Lamb of God

162. Devil to the Metal

163. , Eat Your Make-Up,

164. InkubusSukkubus,

165. Black Ice,

166. Ausgang

167. Avaritia

168. Balaam and the Angel

169. Bauhaus

170. The Birthday Party

171. Bohémien

172. Children on Stun

173. Children of bodom

174. The Danse Society

175. Fahrenheit 451

176. Fields of the Nephilim

177. Flesh for Lulu

178. Gene Loves Jezebel

179. The Ghost of Lemora

180. Love Like Blood

181. Lords of the New Church

182. Lucie Cries

183. The March Violets

184. The Merry Thoughts

185. The Mission

186. Nick Cave and the Bad Seeds

187. Parálisis Permanente

188. Pink Turns Blue

189. Play Dead

190. Red Lorry Yellow Lorry

191. Rosetta Stone

192. Screaming for Emily

193. Siouxsie and the Banshees

194. The Sisters of Mercy

195. Southern Death Cult

196. Sunshine Blind

197. Theatre of Hate

198. Two Witches

199. voices of Masada

200. The Wake

201. 45 Grave

202. All Gone Dead

203. Antiworld

204. Burning Image

205. Chants of Maldoror

206. Christian Death

207. Corpus Delicti

208. Los Carniceros del Norte

209. MephistoWalz

210. The Naked and the Dead

211. Naughty Zombies

212. New Days Delay

213. Paralitikos

214. Red Temple Spirits

215. Screams for Tina

216. Sexbeat

217. Sex Gang Children

218. Skeletal Family

219. Sleeping Children

220. Specimen

221. Super Heroines

222. The Vanishing

223. Virgin Prunes

224. X-Mal DeutschlandZadera

225. All About Eve

226. All My Faith Lost

227. Amber Asylum

228. Arcana

229. Ataraxia

230. Autumn’s Grey Solace

231. Autumn Tears

232. Black Tape for a Blue Girl

233. Clan of Xymox

234. Collide

235. The Cruxshadows

236. Dargaard

237. Dark Sanctuary

238. Diva Destruction

239. Ego Likeness

240. Elane

241. Elend

242. Emilie Autumn

243. Faith and the Muse

244. The Frozen Autumn

246. Metal heads

247. Life style of a metal head To be honest, everyone of these genres are the same and they aren't different to the rest of us, but as I need to find out what they do, here is a list of what they usually do:- They are the most loyal fans anyone could think of, once they are hooked on a band they will be buying all their merchant dice, cds, new EP’s, go to all their new gigs and have a signed object and a picture of them with a band member. Music is their life- it really is, there are so many sub cultured music here i.e. thrash, metal , heavy metal, dub metal ( I think its called they) and there are so many more! They tend to have long hair and go for the I haven't had a wash or hair cut in months look. But they do wash I swear!. They tend to learn an instrument and turn to this for inspiration and start up their own band and hope to make a career out of it one day. Usually it never leaves the garage door! Their idols are everything to them, they listen to their music for inspiration, when they are having a hard time or don't know what to-do. They live for gigs and live to head bang till they die! The best thing that they love being in is a wall of death.

248. Fashion styles

249. MUSIC

250. Meaning of the music This type of music is very aggressive and very offending as many metal bands are Satanists and usually you get people on bloggs or wall posts saying their being offended by the lyrics, when in full truth that's what metal is all about. This is a very good form of letting of steam. As the music its self is very angry and can last for more than 10 minutes for one song, which is quite long. Metal lovers listen to this music to feel a relase from thier hates lives and feel loved by an artist who’s supposed singing about how they feel. Another thing which is followed in this is HEAD BANGING! This is awesome to do at a gig, but in the long run can be quite dangerous but as the rock stars say live for today, F tomorrow. The music which metal lovers listen to is always best heard live as the atmosphere well its amazing and not one for the faint hearted as you will leave the gig covered in bruises and cuts. Mosh pits are at the front and the best place to be, but if they want to get a massive thrill, a wall of death is started and the whole crowd just splits in half and on the count of three everyone runs at each other pushing shoving throwing etc, it can get pretty brutal in there. The best wall of deaths that you can go in are at the lamb of god gigs!

252. Escape the fate

253. Sylosis

254. Sucidal angels

255. Bring me the horizon

256. Bullet for my valentine

257. Suicide silence

258. mesuggahIn flames Carcass Dream theater Exodus Slipknot bleeding through Megadeth System of a down Dragon force Iron maiden Machine head Trivium Shadows fall Arch enemy Panic cell metallica Revocation Opeth As blood runs black Evile Meshuggah Hypocrisy Overkill Devil driver Dying fetus Avenged sevenfold 51. At the Gates 52. System of a Down 53. Candlemass54. Saxon 55. Slipknot 56. In Flames 57. Rage Against the Machine 58. Children of Bodom59. Voivod60. Machine Head 61. DimmuBorgir62. Diamond Head 63. Neurosis

260. Scene kids!

261. Percings are another big thing you dont have to havethem but it adds to the look of being scene. Which means being differnt to the rest Taking pictures is also another part of showing off thier amazing hair! As why would you want to spend all that time putting on the makeup and teasing your hair to just let no one see?? Life style Applying make up is also a scene thing as well they have to have loads of eye liner either pencil or liquid  with mascara either eye shadow or none and a healthy foundation Getting the hair big takes a lot of time! As you have to straighten it so its extra straight, then spilt it into loads of layers and tease it back with a comb or brush and apply loads of hair spray to get the fullness to stay. Then when you have done this brush the top so you don't see any of the knots extra, add a few bows and bam your done  Hair is everything to scene kids, literally! They like- well love their hair to be the best hair in the world and are always trying to get it to be different i.e. with new hair dye, hair extensions or highlights. They like to customise it with hair ribbons and bows to make it look extra cool.

262. Fashion Scene means colourful happy and being individual. Its very similar to emo, but the exact opposite at the same time. Scenes love to wear bright in your face colours, so they stand out from a crowd. They generally wear, skinny's or ,leggings, shorts or tights with colourful tops  this look is easy to achieve and will be good for my magazine as I could brighten it up a little bit.

263. Music On the next page is some scene like music, although some of the bands do cross into other genres these are some of the bands that I found ( there are so many more)

265. Brokencyde

266. Geoffrey Parisamy can fly daphne loves derby Wecamewithbrokenteeth, Iwrestledabearonce. Set your friends on fire Breathe Carolina enter shikari blood on the dance floor Hadouken!

267. Anyone else?

269. An overall mood board

271. From all my research it has enabled me to learn more about what my target audience will be doing and will in turn enable me to have more appropriate stuff ie relevant bands, music, gigs, merchendice to sell etc. So i do think that this was a good thing to do. As i am more into the metal music i can use my own knowledge and experiences in my magazine so i will know what to say or put in them.