This slide show is designed to help students understand and relate to the Parasocial Interaction Theory, while also keeping them entertained.

1. Parasocial Interaction
Theory
By: Daniel Robinson

2. What is it?

3. I will explain!

4. Parasocial interaction is a one-sided
relationship where one person knows a great
deal about the other, but that other person
knows nothing about them.
If you have ever felt for a character
in your favorite movie, television
show or book, then you have
developed a parasocial interaction.

6. Here is an Example to help:

7. WHO USES IT?
It was Invented by Donald
Horton and R. Richard
Wohl in 1956 as an
attempt to address new
media being introduced at
that point in time.

9. Well You Should.
We use parasocial
Interactions to follow
our favorite media
performers career just
as you would follow
your friends and
colleagues

10. IS THAT ALL WHO USE IT?

11. Businesses also use this theory because when they
find out what we feel attracted to or a relationship
with they will use that information to better
promote their sales.
OF COURSE NOT.
And possibly their plan for
World Domination… But who
knows

14. YES, YES IT IS.
Parasocial interactions help
us understand why we feel
the way we do about
someone we have never met.
Once you learn what starts a
parasocial interaction, you can
harness that information and apply it
to your everyday communication
with people.
Wouldn’t you want to be able to have
people develop a one-sided relationship for
you as if you were a celebrity?
No more
homework

16. The main criticism about the theory is that
there is not enough information to connect
parasocial interaction to a behavior change.
People suggest that since there is not
enough cognitive information that shows
that certain traits trigger a parasocial
interaction, then they believe the
interaction just develops depending on
the person not certain traits being shown
by the celebrities.
LET THE CRITICSM BEGIN.

17. From doing my own research on the theory I
have the opinion that there are certain traits
that media figures show, which start the
parasocial interaction. These traits could
include being interesting, nice, funny, and
confident. I mean do you have a parasocial interaction
with a boring celebrity?

18. EXACTLY

20. DID YOU KNOW…
That you can develop a parasocial interaction
with a radio host?
Parasocial interaction can exist between more than
just visual communication but through audio as
well.

21. DID YOU KNOW…
People can develop an attachment to
athletes as a desire of companionship?

23. YES, AND ONLY 20
MORE SLIDES TO GO!

24. Congratulations you have
finished learning about
Parasocial Interactions,
what are you going to do
next?

25. THE PRESENTATION
HAS ENDED… YOU
ARE FREE TO NETLIX