The document discusses the audiences for action films. It states that action films generally attract male audiences as men are typically drawn to more violent films. It also notes that films with diverse casts can appeal to a wider range of races than those with only white casts. Most male teenagers enjoy the adrenaline rush of action films, making them a key audience, though interest may decline after age 40. The document discusses how people are drawn to such films due to interests in action, thrillers, or escapism. It defines the potential audiences as niche audiences interested in unusual mixes of genres and mass audiences seeking escapism or adrenaline. Finally, it profiles a target viewer as a 25-35 year old male who likes films involving guns, close

1. Craig Curtis AS Media

2.  Action movies attract
generally a male
audience, as it is
stereotypical for men
to be drawn into
more ‘violent’ films.
For example, you
wouldn’t take your
girlfriend to see ‘Die
Hard’ or ‘ The Dark
Knight’ unless you
didn’t go for the film.

3.  Films that include a diverse cast (EG: Some
white, some Asian) we can assume that these
type of films would appeal to a wider range of
races than if it were an all white cast. People
from the middle class generally have the luxury
of being able to watch movies regularly, so they
would be the main audience.

4.  Most male teenagers love a
good adrenaline burst. So
watching a movie filled with
action which is sure to get your
heart pumping would appeal
to those who have not reached
adulthood. This interest in the
action genre could continue
into adulthood, extending the
age range into the 40+ zone.
However, sometimes adults
prefer to ‘slow down’ from
then, which suggests that the
film industry has lost those
aged 50+. Action films appeal
to the younger generation,
making them the majority and
primary audience.

5.  People who watch this type
of film wouldn’t just go
because they could, there
has to be some sort of
appeal according to their
interests. That maybe their
passion for Action, thriller,
the idea of escapism or the
concept of all the action
making your blood brim
with adrenaline through
the action sequences.

6.  Niche- People who like
something out of the ordinary,
action and thriller mixed
together
 Mass- People who just want to
watch a film, possibly for
escapism as well as people who
lack action in their lives and
wish to feel that adrenaline.
 The person who would like my
media product would be
because they have an interest in
action and thriller films, and
they like guns (and possibly
good choreographic sequences)
and the close quarter action
(Gunfire, CQC, or chase scenes)
which are two conventions for
this type of film.

7. Name: Average Viewer
Age: Between 25 and 35
years old
The target age is up to 50+,
and generally male
He likes films such as Die
Hard, The Shining and
Inception.
His hair is brown which
suggests he is relatively
young
His clothes are fresh and
relatively elegant, long
sleeved shirt with a picture
of an alien on it could
suggest he enjoys
entertainment as a hobby