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Mass vs niche audience

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Mass vs niche audience

  1. 1. Mass Vs Niche Audience By Will Smith, Josh O’Reilly, Tom Aquilina and Ollie Murray
  2. 2. n A mass audience is those who consume the mainstream or popular films, for example Avengers. A mass audience is made up of a very large group of people (women, men children and adults). n A niche audience is a much smaller audience but very influential. A niche audience is a small but select group of with a very unique interest.
  3. 3. n Most horror films have niche audiences. this is because horror films are suited to a specific type of audience and may not be enjoyed by such a wide variety of people.for example, you are unlikely to find a group of OAP’s rocking out to the conjuring. Horror films niche audiences
  4. 4. 3 Sub Genres n Home Invasion n Ghosts and Spirits n Slasher
  5. 5. Home invasion n An example of this is the purge.This film is targeted at a young(from14-25) audience. It is also very action packed meaning it would appeal more to the male audience.
  6. 6. Ghost and spirits n An example of this would be The Grudge which is aimed at 15-35 year olds. This film and sub genre has a fair amount of action within the film which means it is aimed at 65% men and 35% female.
  7. 7. Slasher n An example of this would be Friday the 13th which is aimed at 15-24 year olds. In this film there is a lot of violence and blood which means it is mainly aimed at a male audience but is still has a target audience of 30% female.

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