The document discusses the storyline, target audience, and marketing methods for the Harry Potter films. The target audience is ages 11 and up as the films are family-friendly with genres like fantasy and coming-of-age that appeal to both children and parents. Common marketing methods include merchandise, broadcasting trailers and ads online and on TV, outdoor advertising on billboards and buses, and promotions like meet-and-greets that are especially exciting for younger fans.

2. Storyline
• Voldemorts powers are getting stronger.
• He has no control on the Ministry of Magic or
Hogwarts.
• Love is in the air, things heat up between Hermione
and Ron, and Harry and Hermione.
• Harry, Ron and Hermione finish Dumbledore’s work
and find the rest of the Horcruxes to defeat the Dark
Lord.
• There is very little hope for the three of them and
the wizarding world.
• Everything must go as planned.

3. Target Audience
• Harry Potter films are mainly aimed at around 11 and
over.
• They are family films, in which all of your family will
enjoy.
• One of the main reasons for people loving Harry
Potter sooooo much is because of the wide range of
genres.
• The main genres are: fantasy and coming of age.
• There are other genres mixed in too.
• These are: mystery, thriller, adventure and romance.

4. Methods of marketing
Merchandise Broadcasting Advertising
• DVD • Trailers on YouTube • Billboards
• T-shirts • Facebook Page • Bus Panels
• Games • Twitter Page • Posters
• Novelty
items • Official web page • On the
• Iphone • TV adverts Underground
cases • At train stations
• Toys and Promos
Dolls • Meet & Greets
• Props • Magazine
Articles/Interviews

5. How do these
marketing methods
relate to the Target
Audience of Harry
Potter?

6. • Merchandising
People tend to buy merchandise for memorabilia, as
collectibles or just for personal fun. They would buy it if they
really enjoyed the Harry Potter movies. Younger children may
have items such as props, novelty gifts or toys bought for
them as they can almost re-enact and feel part of the Harry
Potter movie with their goods.
Harry Potter Iphone cases, t-shirts, hoodies and DVDs are all
items that would appeal to your everyday teenager. This is
because, teenagers are always with their phones, like to wear
t-shirts and hoodies, and are glued to the television, meaning
they would be inclined to buy this type of merchandise if they
enjoyed the movie.

8. • Broadcasting
Broadcasting is an efficient method of marketing for the
target audience of 11 yr olds + because as young socialising
youths, sites such as Facebook, Twitter and YouTube are
commonly used. By posting and advertising Harry Potter on
these websites, means that teenagers will notice it and may
even begin to take an interest in it.
Also, everybody watches TV. So by creating an advert that
promotes the movie being released in cinemas, will reach a
wide range of people, including the main target audience.

10. • Advertising
Harry Potter advertisements are shown on billboards, in the
underground and also frequently on bus panels. This is
because they know that teenagers and families are likely to
see it while they are out. Teenagers may notice it while
catching a bus and families may notice adverts on billboards
as they are drive by.
They would also try to place these adverts in or around areas
that would be common for their target audience to be found.
E.g. You may find a harry potter advertisement in shopping
centres or arcades because this is where you may find
teenagers.

12. • Promos
Promos included things such as meet and greets and also
articles/interviews in magazines. By holding meet and greets,
it gives fans/the target audience the opportunity to the meet
the Harry Potter cast in person and would therefore be an
exciting experience for them which would make them even
more of a fan.
Meeting your favourite character in person would probably
mean more to a teenager or young children then it would to
an older adult in their 50’s.