As a premium audience network we like to take care of every detail. On our network advertisers do not share screen space. One ad per page, that’s all, and not just any ad. We use the most advanced targeting technology available in market to deliver ads that our audience can relate to, ads that minimize intrusiveness

1. TAP
TAP
Premium Mobile Audience
Creative Guidelines 2012

2. Index TAP
TAP
1. Splash Screen ................. 3
1. App Start Banner
2. App Start Interstitial
3. App Start Video
2. Home ............................... 5
1. Banner
2. Interstitial
3. Banner Rich Media
4. Interstitial Rich Media
5. Video Banner
6. Video Interstitial
3. Sections...........................11
1. Banner
2. Interstitial
3. Banner Rich Media
4. Interstitial Rich Media
5. Video Banner
6. Video Interstitial
7. Video Pre Roll
8. Video Post Roll
2

3. Splash Screen TAP
Smartphone TAP
320 x 150px
App Start Banner
320 x 150px
URL Compatible Platforms
App You Smartphone Apple InApp (iPhone/iPod) &
Market Tube Smartphone Android inApp
Specs Banner
320x150 < 10KB for basic Banners
< 15KB for dynamic Banners .gif, .png, .jpg Banner
iTunes
Behaviour
A banner will be showed while the application is loaded. When the user closes the video, the application execution will continue.
320 x 480px
App Start Interstitial
320 x 480px / 480 x 320px
URL Compatible Platforms 480 x 320px
App You Smartphone Apple InApp (iPhone/iPod) & Interstitial
Market Tube Smartphone Android inApp
Specs
Interstitial
320x480 / 480x320 < 20KB .gif, .png, .jpg
iTunes
Behaviour
A full interstitial will be displayed in landscape while the application is loaded. The interstitial has a close button making it non-intrusive for the
user. When the user closes the interstitial, the application execution will continue.
App Start Video
480 x 320px
URL Compatible Platforms 480 x 320px
App You Smartphone Apple InApp (iPhone/iPod) &
Market Tube Smartphone Android inApp
Specs Video
480 x 320 < 720KB / .mp4 y .mov
Minimum 9 Seconds Maximum 15 Seconds
iTunes
Behaviour
A full screen video will be displayed in landscape while the application is loaded. The video has a close button making it non-intrusive for the user.
When the user closes the video, the application execution will continue.
3

4. Splash Screen TAP
iPad TAP
768 x 360px
App Start Banner
768 x 360px
URL Compatible Platforms
App You Apple iPad IOS
Market Tube
Specs
768x360 < 16KB for basic Banners Banner Banner
< 30KB for dynamic Banners .gif, .png, .jpg
iTunes
Behaviour
A banner will be showed while the application is loaded. When the user closes the video, the application execution will continue.
768 x 1024px
App Start Interstitial 1024 x 768px
768 x 1024px / 1024 x 768px
URL Compatible Platforms
App You Apple iPad IOS Interstitial
Market Tube
Interstitial
Specs
768x1024 7 1024x768 < 33KB .gif, .png, .jpg
iTunes
Behaviour
A full interstitial will be displayed in landscape while the application is loaded. The interstitial has a close button making it non-intrusive
for the user. When the user closes the interstitial, the application execution will continue.
App Start Video 1024 x 768px
1024 x 768px
URL Compatible Platforms
App You Apple iPad IOS
Market Tube
Video
Specs
1024x768 < 720KB / formato .mp4 y .mov
Minimum 9 Seconds Maximum 15 Seconds
iTunes
Behaviour
A full screen video will be displayed in landscape while the application is loaded. The video has a close button making it non-intrusive for
the user. When the user closes the video, the application execution will continue.
4

5. Home TAP
Smartphone TAP
320 x 50px
Banner
320 x 50px
URL Compatible Platforms
App You Smartphone Apple InApp (iPhone/iPod) &
Market Tube Smartphone Android inApp
Specs
320x50 < 5KB for basic Banners Banner
< 7,5KB for dynamic Banners / .gif, .png, .jpg Banner
iTunes
Behaviour
A Banner may be displayed in the app’s front cover, and will be automatically dismissed after 5/6 seconds if the user has not Tapped on it.
320 x 480px
Interstitial
320 x 480px / 480 x 320px
URL Compatible Platforms 480 x 320px
App You Smartphone Apple InApp (iPhone/iPod) & Interstitial
Market Tube Smartphone Android inApp
Specs
Interstitial
320x480 / 480x320 < 20KB / .gif, .png, .jpg
iTunes
Behaviour
An Interstitial may be displayed in the app’s front cover. A button will be presented to allow the user to skip the Interstitial. The Interstitial
will be automatically dismissed after 5/6 seconds if the user has not Tapped on it.
5

6. Home TAP
iPad TAP
768 x 90px
Banner 1024 x 90px
768 x 90px / 1024 x 90px
URL Compatible Platforms
App You Apple iPad IOS
Market Tube
Specs Banner
768x90 / 1024x90px < 20KB / .gif, .png, .jpg
Banner
iTunes
Behaviour
A Banner may be displayed in the app’s front cover, and will be automatically dismissed after 5/6 seconds if the user has not Tapped on it.
768 x 1024px
Interstitial 1024 x 768px
768 x 1024px / 1024 x 768px
Interstitial
URL Compatible Platforms
App You Apple iPad IOS
Market Tube Interstitial
Specs
768x1024 / 1024x768 < 33KB / .gif, .png, .jpg
iTunes
Behaviour
An Interstitial may be displayed in the app’s front cover. A button will be presented to allow the user to skip the Interstitial. The Interstitial
will be automatically dismissed after 5/6 seconds if the user has not Tapped on it.
6

7. Home TAP
Smartphone TAP
320 x 50px
Banner Rich Media
320 x 50px
URL Compatible Platforms 50 x 320px
App You Smartphone Apple InApp (iPhone/iPod) &
Market Tube Smartphone Android inApp
Specs
320x50 Banner
Banner
iTunes
Behaviour
A Rich Media banner may be displayed in the app’s front cover allowing the user to interact with it. The Rich Media improves the medium
engagement time on campaigns.
320 x 480px
Interstitial Rich Media
320 x 480px / 480 x 320px
URL Compatible Platforms 480 x 320px
App You Smartphone Apple InApp (iPhone/iPod) & Interstitial
Market Tube Smartphone Android inApp
Specs Interstitial
320x480
iTunes
Behaviour
A Rich Media interstitial may be displayed in the app’s front cover allowing the user to interact with it. The Rich Media improves the
medium engagement time on campaigns.
7

8. Home TAP
iPad TAP
768 x 90px
Banner Rich Media 1024 x 90px
768 x 90px / 1024 x 90px
URL Compatible Platforms
App You Apple iPad IOS
Market Tube
Specs Banner
768x90 / 1024x90px
Banner
iTunes
Behaviour
A Rich Media banner may be displayed in the app’s front cover allowing the user to interact with it. The Rich Media improves the medium
engagement time on campaigns.
768 x 1024px
Interstitial Rich Media 1024 x 768px
768 x 1024px / 1024 x 768px
Interstitial
URL Compatible Platforms
App You Apple iPad IOS
Market Tube
Interstitial
Specs
768x1024 / 1024x768
iTunes
Behaviour
A Rich Media interstitial may be displayed in the app’s front cover allowing the user to interact with it. The Rich Media improves the medium
engagement time on campaigns.
8

9. Home TAP
Smartphone TAP
320 x 215px
Video Banner
320 x 215px
URL Compatible Platforms
App You Smartphone Apple InApp (iPhone/iPod) &
Market Tube Smartphone Android inApp
Specs Video
Banner
320x215 < 720KB for video / .mp4 & .mov Video
minimum 9 seconds - maximum 15 seconds Banner
iTunes
Behaviour
A video ad is shown filling 1/3 of the app’s frontcover. The user can expand the video ad filling the whole screen. A button will be
presented to allow the user to skip the Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and
stored in the device before showing, not affecting the user´s experience.
Video Interstitial
480 x 320px
URL Compatible Platforms 480 x 320px
You Apple iPhone IOS (iPhone/iPod) & Android
App
Market Tube
Specs Video
Interstitial
480x320 < 720KB for video / .mp4 & .mov
minimum 9 seconds - maximum 15 seconds
iTunes
Behaviour
An Interstitial video may be displayed in the app’s frontcover. A button will be presented to allow the user to skip the Interstitial Video. lt
will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting
the user’s experience.
9

10. Home TAP
iPad TAP
768 x 512px
Video Banner
768 x 512px
URL Compatible Platforms
App You Apple iPad OS Video
Market Tube Banner
Specs Video
768x512 < 720KB for video / .mp4 & .mov Banner
minimum 9 seconds - maximum 15 seconds
iTunes
Behaviour
A video ad is shown filling 1/3 of the app’s frontcover. The user can expand the video ad filling the whole screen. A button will be presen-
ted to allow the user to skip the Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in
the device before showing, not affecting the user’s experience.
Video Interstitial 1024 x 768px
1024 x 768px
URL Compatible Platforms
App You Apple iPad OS
Market Tube Video
Interstitial
Specs
1024x768 < 720KB for video / .mp4 & .mov
minimum 9 seconds - maximum 15 seconds
iTunes
Behaviour
An Interstitial video may be displayed in the app’s frontcover. A button will be presented to allow the user to skip the Interstitial Video. lt
will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting
the user’s experience.
10

11. Sections TAP
Smartphone TAP
320 x 50px
Banner
320 x 50px
URL Compatible Platforms
App You Smartphone Apple InApp (iPhone/iPod) &
Market Tube Smartphone Android inApp
Specs
320x50 < 5KB for basic Banners Banner
< 7,5KB for dynamic Banners / .gif, .png, .jpg Banner
iTunes
Behaviour
A Banner may be displayed in the app’s screen sections , and will be automatically dismissed after 5/6 seconds if the user has not Tapped
on it.
320 x 480px
Interstitial
320 x 480px / 480 x 320px
URL Compatible Platforms 480 x 320px
App You Smartphone Apple InApp (iPhone/iPod) & Interstitial
Market Tube Smartphone Android inApp
Specs
Interstitial
320x480 / 480x320 < 20KB / .gif, .png, .jpg
iTunes
Behaviour
An Interstitial may be displayed in the app’s screen sections. A button will be presented to allow the user to skip the Interstitial. The
Interstitial will be automatically dismissed after 5/6 seconds if the user has not Tapped on it.
11

12. Sections TAP
iPad TAP
768 x 90px
Banner 1024 x 90px
768 x 90px / 1024 x 90px
URL Compatible Platforms
App You Apple iPad IOS
Market Tube
Specs Banner
768x90 / 1024x90px < 20KB / .gif, .png, .jpg
Banner
iTunes
Behaviour
A Banner may be displayed in the app’s screen sections, and will be automatically dismissed after 5/6 seconds if the user has not Tapped
on it.
768 x 1024px
Interstitial 1024 x 768px
768 x 1024px / 1024 x 768px
Interstitial
URL Compatible Platforms
App You Apple iPad IOS
Market Tube Interstitial
Specs
768x1024 / 1024x768 < 33KB / .gif, .png, .jpg
iTunes
Behaviour
An Interstitial may be displayed in the app’s screen sections. A button will be presented to allow the user to skip the Interstitial. The
Interstitial will be automatically dismissed after 5/6 seconds if the user has not Tapped on it.
12

13. Sections TAP
Smartphone TAP
320 x 50px
Banner Rich Media
320 x 50px / 50 x 320px
URL Compatible Platforms 50 x 320px
App You Smartphone Apple InApp (iPhone/iPod) &
Market Tube Smartphone Android inApp
Specs
320x50 / 50x320 Banner
Banner
iTunes
Behaviour
A Rich Media banner may be displayed in the app’s screen sections allowing the user to interact with it. The Rich Media improves the
medium engagement time on campaigns.
320 x 480px
Interstitial Rich Media
320 x 480px / 480 x 320px
URL Compatible Platforms 480 x 320px
App You Smartphone Apple InApp (iPhone/iPod) & Interstitial
Market Tube Smartphone Android inApp
Specs Interstitial
320x480
iTunes
Behaviour
A Rich Media interstitial may be displayed in the app’s screen sections allowing the user to interact with it. The Rich Media improves the
medium engagement time on campaigns.
13

14. Sections TAP
iPad TAP
768 x 90px
Banner Rich Media 1024 x 90px
768 x 90px / 1024 x 90px
URL Compatible Platforms
App You Apple iPad IOS
Market Tube
Specs Banner
768x90 / 1024x90
Banner
iTunes
Behaviour
A Rich Media banner may be displayed in the app’s screen sections allowing the user to interact with it. The Rich Media improves the medium
engagement time on campaigns.
768 x 1024px
Interstitial Rich Media 1024 x 768px
768 x 1024px / 1024 x 768px
Interstitial
URL Compatible Platforms
App You Apple iPad IOS
Market Tube
Interstitial
Specs
768x1024 / 1024x768
iTunes
Behaviour
A Rich Media interstitial may be displayed in the app’s screen sections allowing the user to interact with it. The Rich Media improves the medium
engagement time on campaigns.
14

15. Sections TAP
Smartphone TAP
320 x 50px
Video Banner
320 x 215px
URL Compatible Platforms 50 x 320px
App You Smartphone Apple InApp (iPhone/iPod) &
Market Tube Smartphone Android inApp
Specs Video
Banner
320x215 < 720KB for video / .mp4 & .mov Video
minimum 9 seconds - maximum 15 seconds Banner
iTunes
Behaviour
A video ad is shown filling 1/3 of the app’s screen sections. The user can expand the video ad filling the whole screen. A button will be
presented to allow the user to skip the Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and
stored in the device before showing, not affecting the user experience.
Video Interstitial
480 x 320px
URL Compatible Platforms 480 x 320px
You Smartphone Apple InApp (iPhone/iPod) &
App
Market Tube Smartphone Android inApp
Specs Video
480x320 < 720KB for video / .mp4 & .mov Interstitial
minimum 9 seconds - maximum 15 seconds
iTunes
Behaviour
An Interstitial video may be displayed may be displayed in the app’s screen sections. A button will be presented to allow the user to skip
the Interstitial Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before
showing, not affecting the user experience.
15

16. Sections TAP
iPad TAP
768 x 512px
Video Banner
768 x 512px
URL Compatible Platforms
App You Apple iPad OS
Market Tube
Video
Specs Banner
768x512 < 720KB for video / .mp4 & .mov Video
minimum 9 seconds - maximum 15 seconds Banner
iTunes
Behaviour
A video ad is shown filling 1/3 of the app’s screen sections. The user can expand the video ad filling the whole screen. A button will be
presented to allow the user to skip the Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and
stored in the device before showing, not affecting the user experience.
Video Interstitial 1024 x 768px
1024 x 768px
URL Compatible Platforms
App You Apple iPad OS
Market Tube
Video
Specs Interstitial
1024x768 < 720KB for video / .mp4 & .mov
minimum 9 seconds - maximum 15 seconds
iTunes
Behaviour
An Interstitial video may be displayed in the app’s screen sections. A button will be presented to allow the user to skip the Interstitial
Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not
affecting the user experience.
16

17. Sections TAP
Smartphone TAP
Video PreRoll
480 x 320px
URL Compatible Platforms 480 x 320px
App You Smartphone Apple InApp (iPhone/iPod) &
Market Tube Smartphone Android inApp
Specs
Video
PreRoll
iTunes
Behaviour
A Pre-Roll video is shown before app video is displayed. Full screen ad shown. A button will be presented to allow the user to skip the
Pre-Roll Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before
showing, not affecting the user experience.
Video PostRoll
480 x 320px
URL Compatible Platforms 480 x 320px
App You Smartphone Apple InApp (iPhone/iPod) &
Market Tube Smartphone Android inApp
Specs Video
PostRoll
480x320 <720KB video < 1MB or video with audio / .mp4 &
.mov minimum 9 seconds - maximum 15 seconds
iTunes
Behaviour
A Post-Roll video is shown after app video is displayed. Full screen ad shown. A button will be presented to allow the user to skip the
Post-Roll Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before
showing, not affecting the user experience.
17

18. Sections TAP
iPad TAP
Video PreRoll 1024 x 768px
1024 x 768px
URL
Compatible Platforms
You
App Apple iPad IOS
Market Tube
Video
PreRoll
Specs
1024x768 <720KB video < 1MB or video with audio /
.mp4 & .mov minimum 9 seconds - maximum 15 seconds
iTunes
Behaviour
A Pre-Roll video is shown before app video is displayed. Full screen ad shown. A button will be presented to allow the user to skip the
Pre-Roll Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before
showing, not affecting the user experience.
Video PostRoll 1024 x 768px
1024 x 768px
URL Compatible Platforms
App You Apple iPad IOS
Market Tube
Video
Specs PostRoll
1024x768 <720KB video < 1MB or video with audio /
.mp4 & .mov minimum 9 seconds - maximum 15 seconds
iTunes
Behaviour
A Post-Roll video is shown after app video is displayed. Full screen ad shown. A button will be presented to allow the user to skip the
Post-Roll Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before
showing, not affecting the user experience.
18

19. TAP to actions TAP
TAP
TAP to Web
Behaviour
URL The user Taps on the Creative and it redirects to a Website. For
URL
native apps and custom for each app, the website or landing page
may be within or outside the app
Banner
TAP to Video Nombre
Behaviour
The user Taps on the Creative and it redirects to a Video.
Banner
19

20. TAP to actions TAP
TAP
TAP to App Market
App Behaviour
The user Taps on the Creative and it redirects to the AppStore. App
Market
Banner
TAP to YouTube You
Nombre
You
Tube
Behaviour
Tube
The user Taps on the Creative and it redirects to Youtube.
Banner
20

21. TAP to actions TAP
TAP
TAP to Map
Behaviour
The user Taps on the Creative and it redirects to the Google Maps.
Banner
TAP to Call Calling...
Behaviour
The user Taps on the Creative and a pop up is shown to confirm
that a call is going to be made by the user. If the user confirms, then
it calls the number, if not, then the action is cancelled.
Banner End
21

22. TAP to actions TAP
TAP
TAP to iTunes You
Nombre
Tube
Behaviour
The user Taps on the Creative and it redirects to the iTunes.
iTunes
Banner
22

23. TAP
TAP
Premium Mobile Audience
Álvaro del Castillo Fausto Fernández Nicolás Díaz Paz Calvo
CEO Sales & Bus Dev Dir. CTO Client Services Dir.
+34 671 081 723 +34 618 848 048 +34 655 766 109 +34 655 167 845