Miniature Studios Overview
- 1. Presentation of theCompany
- 2. Miniature Studios About Us We develop and bring to market mobile applications. We are US based with low cost, yet world class, development in Buenos Aires. We are not just an agency or a one-off developer, we can partner with IP holders, networks, and people with great ideas to share the cost of development.
- 3. The iPhone Market 17 million iPhones sold 13.7 million in 2008 13 million iPod Touch units sold Available in 80 countries Apple App Store Changing the way applications are sold and delivered to mobile devices Blackberry and Android units deploying similar models 25,000 applications in the store today 800 million downloads in 8 month Apple keeps 30% of revenue from each sale
- 4. Our Business Statements We add value to your idea We are a multidisciplinary team with experience in several industries and varied professional backgrounds. We are structured in specialized teams, allowing us to take on development projects as separate micro-efforts, working simultaneously to allow for rapid deployment. The outcome of this working process is less development time and more experienced teams, producing fast development and launch timelines and inter-project synergies. We lower the project’s risk Our process capitalizes on the synergies of deploying multiple applications in order to increase project’s success probability, and eventual profitability. We can share the project’s risk We offer a lower development & design cost environment. We can share the variable costs of development in exchange for part of the equity. Our interests are aligned with our partners, we only make a profit if and when they do. We are investors If you have a great idea come and talk with us. If we think your idea has potential, we’ll take it to market and share in the success.
- 5. Business Scheme An integratedad-hoc approach to mobile application development business. Potential Partners Delivery Mobile App Software Development Idea Holders iPhone Apps Mobile App User Interface Design Business Holders Other platform apps (Blackberry, Android, Symbian) Marketing/Support Website Design In-house Online Marketing developments consulting & execution Marketing Strategy, Planning & Execution Sponsored Apps App Updates Application Launch & Management App Management
- 6. Service Details Mobile Application Software Development Bringing an idea to a mobile interface (web based, app based) Logo Icons User interface Creating the application flow & framework Logic Research Focus testing Programming in various languages iPhone Blackberry Android Windows mobile
- 7. Service Details Mobile App User Interface Design Understanding the user approach to the application. Looking into substitute products for benchmark. Provide the application with a user-friendly, state of the art design. Consistent design guidelines for: Application support webpage Marketing tools (banners, ads, demos, etc).
- 8. Service Details Support Website Design & Development Understand the kind of support is needed. Developed a web based support. HTML. Flash. Consistent design between application & web. Application Demo Development Web based advertisement design (banners, ads, etc) PR materials design
- 9. Service Details Marketing: Strategy, Planning and execution User profile research & analysis. Potential users focus group. (if possible / necessary) Price definitions Marketing Plan: PR Launching Kit PR Launching Campaign Advertisement Strategy Planning: – Mobile – Online Execute & Manage advertisement campaign Maximize cross-marketing opportunities with other apps
- 10. Service Details ApplicationLaunch & Management Setting up and managing the Apple iPhone developer account App Store Submission Process Taxes, insurance and other administrative fees regarding the apps Accounting, revenue distribution. Application updates / upgrades
- 11. Partnership Scheme Each deal is different Option #1 - You fund the development and we publish You get all the net revenue from the app (after Apple takes their cut) until your investment is paid pack, then . . 20% to Miniature Studios for management, marketing support and maintenance 80% to you Option #2 - We fund the development and publish We get all the net revenue from the app (after Apple takes their cut) until our investment is paid pack, then . . 80% to Miniature Studios for management, marketing support and maintenance 20% to you Option #3 – Funding and revenue split
- 12. Next Steps 1. Finalize the Idea/concept 2. Refine the budget… • Software development. (IT, Design, etc) • Initial marketing costs • Marketing plan and Initial advertising budget (if necessary) 3. Negotiate and conclude budget 4. Start the application development 5. Develop a marketing plan 6. Apple Store submission & approval 7. Launch the application 8. Marketing plan execution & adjustments 9. Future updates if needed
- 13. Miniature Studios Portfolio
- 14. Inauguration Report PROJECT DESCRIPTION SCREENSHOTS iTunes Link http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=301986752&mt=8
- 15. OmniFocus PROJECT DESCRIPTION SCREENSHOTS iTunes Link http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=284885288&mt=8
- 16. Bueno, entonces... PROJECT DESCRIPTION SCREENSHOTS NEW & Selec NOTEWO ted b y App RTHY le iTunes Link http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=301734424&mt=8
- 17. entaste food &wine PROJECT DESCRIPTION SCREENSHOTS iTunes Link http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=303789173&mt=8
- 18. Sonico PROJECT DESCRIPTION APPLICATION DESCRIPTION SCREENSHOTS iTunes Link Not yet launched
- 19. Chandon PROJECT DESCRIPTION APPLICATION DESCRIPTION SCREENSHOTS iTunes Link Not available on iTunes. Only for Chandon’s internal use.