Tigerspike specializes in mobile technology and social media, focusing on creating applications for various platforms including iPad and iPhone. The document discusses key considerations for app development, highlighting usability, utility, personalization, and the iPad’s audience. Further, it addresses technical specifications, the landscape of paid applications, and the importance of having a cohesive mobile strategy.

1. Portable Devices - iPad

2. Personal Media company with specialisation in mobile technology and social mediaTechnical innovationDigital marketing

3. Who we work withLondonShanghaiNew YorkSydneySydney

4. TigerSpike Application DevelopmentTigerSpike’s development expertise extend to iPhone, iPad, Android, RIM, Symbian, WRT and Windows Mobile.

5. Initial Considerations - “Pre Development”DesignRichness of design driven by images, fonts and colours are key to ensuring apps cut through the noiseUsabilityThe iPhone and iPad deliver amazing engagement, in part to the intuitive nature of it’s usability.

6. Harnessing that usability means that the depth of content available is reached easily and quicklyMoving beyond “gimmicky” appsUtilityStickiness of applications is closely linked to the utility based features within the app.For a news based service, TigerSpike recommends features that enable the user to:Search and review offline

7. Receive notifications

8. Follow ‘Trends’ and ‘Most Viewed’

9. Easily access related contentPersonalisationThe iPhone and iPad deliver real opportunities for personalisation in the following ways:

10. Favourites; Sections, Articles and Contributors,

11. Editable homepage; Homepage sections, order of homepage sections and number of articles per sectionApplication landscape – Paid ApplicationsAs of April 4th 3,000 iPad apps, 2300 of which were paid. Only 20% of iPad apps are free. Average price is $4.99185,000 iPhone apps, similar ratio of free to paid

12. TigerSpike’s Vision For New DevicesTigerSpike is currently developing solutions for 2 major clients both locally and in the UK in preparation for the market release of the iPad in these locations

13. Understanding the iPad AudienceeBook Fans: Kindle users are likely to have chronic device envyStudent – no more text books, having eBook versions will simplify access to educational materials, as well as using multimedia to enhance the experienceMulitmedia Home Dwellers: leave it in the kitchen or living room for quick access to the web, email or music. Boomers: It’s mum proof. Simple to use (like the iPhone) and makes computing easy through multi-touch. Frequent Travellers: Take it on the plane, use it for presentations, leave the laptop at work.

14. Tech specs and capabilities1GHz Apple A4 Processor Apple designed chip leads excellent overall performance, including smoother transitions and fast load time for graphic intensive UI elements9.7 inch (diagonal) LED-backlit glossy widescreen Multi-Touch displaywith IPS, offering 1024 x 768 resolution at 132 pixels per inch (ppi) and excellent viewing anglesRich Multi-medianot full HD but full screen video supporting HTML5 (but not flash!)Split Viewallows side by side content viewing. Different considerations for web developers

15. New Interface OpportunitiesNo default OrientationDesigned to be used in portrait or landscape mode. Apple has recently rejected applications that do adhere to this criteriaNeed to ensure that controls are not placed in areas that the user may inadvertently touch whilst using the deviceResident Evil for the iPad has controls orientated for easy access