The document discusses how advertising has fundamentally changed due to new consumer behavior, formats, technology, and players. It argues that to engage audiences, advertisers need a unified platform to anticipate journeys, deliver engaging creative across channels in real time. There are three ways to win in display: efficiency through simplified processes, performance by engaging users with relevant messages at the right time and place, and differentiation by leveraging data and customizing technology. A unified platform is needed to bring it all together to win moments that matter for consumers.