Mobile PIoneers - Mobgen - MIchiel Ebeling - Een succesvolle mobiele strategieShareforce
Michiel Ebeling, voorzitter van de Taskforce Mobile binnen het IAB en partner bij Mobgen gaat dieper in op de stappen voor een succesvolle mobiele strategie. Daarnaast deelt hij zijn inzichten uit de markt en de mogelijkheden van mobile advertising.
Michiel Slegt - Smulweb - Mobile PioneersShareforce
Een website met maandelijks 2 miljoen bezoekers, succesvolle apps voor Android, iPhone & iPad, een eigen magazine, kookcolleges en populaire Twitter & Facebook accounts. Smulweb is echt niet te missen voor culinaire fijnproevers. Eigenaar Michiel Slegt spreekt over zijn ervaringen.
MARCOM12 presentatie Jeroen Elfferich - Tweede SchermIAB Netherlands
Jeroen Elfferich discusses the rise of second screen usage. He notes that 75% of US TV viewers now use other devices like phones or tablets simultaneously while watching TV. Younger audiences especially are active on social networks to discuss shows. Second screen offers opportunities for navigation, social interaction, information and new ways for viewers to engage. Stakeholders include broadcasters, advertisers and viewers. The five M's framework outlines areas like moment, meaning and mass for second screen integration. Done well it can enhance viewing, but care is needed not to overdo features or let servers crash under demand.
Mobile PIoneers - Mobgen - MIchiel Ebeling - Een succesvolle mobiele strategieShareforce
Michiel Ebeling, voorzitter van de Taskforce Mobile binnen het IAB en partner bij Mobgen gaat dieper in op de stappen voor een succesvolle mobiele strategie. Daarnaast deelt hij zijn inzichten uit de markt en de mogelijkheden van mobile advertising.
Michiel Slegt - Smulweb - Mobile PioneersShareforce
Een website met maandelijks 2 miljoen bezoekers, succesvolle apps voor Android, iPhone & iPad, een eigen magazine, kookcolleges en populaire Twitter & Facebook accounts. Smulweb is echt niet te missen voor culinaire fijnproevers. Eigenaar Michiel Slegt spreekt over zijn ervaringen.
MARCOM12 presentatie Jeroen Elfferich - Tweede SchermIAB Netherlands
Jeroen Elfferich discusses the rise of second screen usage. He notes that 75% of US TV viewers now use other devices like phones or tablets simultaneously while watching TV. Younger audiences especially are active on social networks to discuss shows. Second screen offers opportunities for navigation, social interaction, information and new ways for viewers to engage. Stakeholders include broadcasters, advertisers and viewers. The five M's framework outlines areas like moment, meaning and mass for second screen integration. Done well it can enhance viewing, but care is needed not to overdo features or let servers crash under demand.
Presentatie gegeven door Michiel Ebeling namens IAB mobile taskforce over mobiele ontwikkelingen, facts & figures, mobiele do's voor evenementen, toekomst.
Mobile Advertising zit anno 2012 in een onstuimige groeifase. Steeds meer concepten vinden via een mobiele site of App de weg naar de mobiele gebruiker. In deze sessie komen een aantal feiten en getallen over mobiel internet aan de orde, de verschillen tussen desktop en mobiel internet marketing en een aantal mobiele marketing cases.
Patrick Snijders deelt zijn ervaringen en kennis, als oprichter van het toonaangevende mobile marketing bureau Onesixty BV. En meest belangrijk: hoe kan de App een toegevoegde waarde zijn voor uw evenement?
Tijdens de lezing komen de volgende onderwerpen aan bod:
- Wat zijn de veel voorkomende valkuilen bij de inzet van een App en hoe kun je die voorkomen?
- Hoe kan een App het meest efficiënt gebruikt worden als communicatie- en marketinginstrument
- Op welke manier kunt u uw doelgroep het beste bereiken?
De meest recente cijfers over mobiel marketing & advertising. Alles over smartphones, apps, merken, operating systemen, mobiel gebruik, leeftijden, tijdsbesteding, mobile advertising mogelijkheden en een aantal recente cases.
Mobile-marketingspecialist Richard Otto vertelt alles over de laatste ontwikkelingen over Mobile. Wat kunnen we in de nabije toekomst verwachten van mobiele online diensten? Hoe ontwikkelt u een succesvolle Mobile-marketingstrategie? Wat loopt u mis als u niets doet? Richard Otto is oprichter van mobilemarketingnederland.nl Hij houdt al jaren de cijfers bij en volgt de ontwikkelingen op de voet. Als geen ander weet hij wat het mobiele kanaal u kan brengen.
Wakoopa is kennispartner van Mobile First en deze presentatie was onderdeel van het programma op 27 november 2012 tijdens het event met M-commerce als thema.
Mr. Hans van de Rakt, Sales Manager of Dot Com Infoway's presentation for "Networking & Social Media, Always on and in touch" conducted by Jobnet.nl in Netherlands.
Presentatie gegeven door Michiel Ebeling namens IAB mobile taskforce over mobiele ontwikkelingen, facts & figures, mobiele do's voor evenementen, toekomst.
Mobile Advertising zit anno 2012 in een onstuimige groeifase. Steeds meer concepten vinden via een mobiele site of App de weg naar de mobiele gebruiker. In deze sessie komen een aantal feiten en getallen over mobiel internet aan de orde, de verschillen tussen desktop en mobiel internet marketing en een aantal mobiele marketing cases.
Patrick Snijders deelt zijn ervaringen en kennis, als oprichter van het toonaangevende mobile marketing bureau Onesixty BV. En meest belangrijk: hoe kan de App een toegevoegde waarde zijn voor uw evenement?
Tijdens de lezing komen de volgende onderwerpen aan bod:
- Wat zijn de veel voorkomende valkuilen bij de inzet van een App en hoe kun je die voorkomen?
- Hoe kan een App het meest efficiënt gebruikt worden als communicatie- en marketinginstrument
- Op welke manier kunt u uw doelgroep het beste bereiken?
De meest recente cijfers over mobiel marketing & advertising. Alles over smartphones, apps, merken, operating systemen, mobiel gebruik, leeftijden, tijdsbesteding, mobile advertising mogelijkheden en een aantal recente cases.
Mobile-marketingspecialist Richard Otto vertelt alles over de laatste ontwikkelingen over Mobile. Wat kunnen we in de nabije toekomst verwachten van mobiele online diensten? Hoe ontwikkelt u een succesvolle Mobile-marketingstrategie? Wat loopt u mis als u niets doet? Richard Otto is oprichter van mobilemarketingnederland.nl Hij houdt al jaren de cijfers bij en volgt de ontwikkelingen op de voet. Als geen ander weet hij wat het mobiele kanaal u kan brengen.
Wakoopa is kennispartner van Mobile First en deze presentatie was onderdeel van het programma op 27 november 2012 tijdens het event met M-commerce als thema.
Mr. Hans van de Rakt, Sales Manager of Dot Com Infoway's presentation for "Networking & Social Media, Always on and in touch" conducted by Jobnet.nl in Netherlands.
The document provides a guide to complying with new cookie regulations in the Netherlands. It discusses conducting a cookie inventory to identify what cookies are used on a website and why. It then provides tips on categorizing cookies and assessing their impact on user privacy. The guide outlines the steps to take to comply with information and consent obligations, including conducting a risk assessment for cookies of uncertain categorization and ensuring information is clearly provided to users in an unavoidable way, such as through pop-ups. The overall objective is to map the process of complying with new obligations regarding obtaining consent for non-essential cookies under Dutch law.
This document summarizes a study on the economic value of the advertising-supported internet ecosystem:
1) The study found that direct employment in the U.S. internet ecosystem doubled from 2007 to 2011, adding 1 million new jobs for a total of 2 million. Including indirect jobs, 5.1 million jobs are now owed to the internet.
2) Growth was fastest in the consumer support layer of digital ad agencies, ad networks, analytics firms, and listening platforms that support consumer-facing companies. This layer was the "unsung hero" driving innovation and growth over the last four years.
3) Sole proprietors and very small firms contributed 375,000 jobs and were big beneficiaries,
This document provides branch-wide information texts and tools to help organizations comply with the legal obligation to inform website visitors about cookie usage in accordance with Dutch law. It presents standardized text blocks addressing cookie information, usage, and consent that were developed in collaboration with major internet companies and regulators. The texts are designed for broad adoption across the online industry to promote transparency and uniformity in communicating with consumers.
The document provides specifications for SafeFrame 1.0, which isolates externally served content from webpage content to prevent external access to sensitive data while enabling rich interactions. SafeFrame defines components including the host site, external content provider, API, and secondary host domain. It aims to provide transparency, control for the host site, and a standardized way for external content to communicate without compromising privacy or stability. Public comment on the draft specifications was invited through December 2012.
The document provides guidelines for measuring mobile web advertising. It defines key terms like ad impressions and describes appropriate methods for measuring impressions on mobile devices. The guidelines recommend client-side measurement to help ensure an ad was actually rendered on a user's device. They also provide suggestions for enhancing accuracy, such as using cache-busting techniques and filtering out non-human traffic. Measurement should aim to count valid ad impressions while avoiding overcounting from factors like auto-refreshing ads.
White paper-data-management-platforms-november-2012IAB Netherlands
The document provides an overview of data management platforms (DMPs). Some key points:
- DMPs aggregate, integrate, manage, and deploy disparate data sources to create actionable customer insights.
- They serve as a central hub for maximizing the value of customer data assets.
- Interest in DMPs is growing as they can improve advertising targeting, embrace audience-based media buying, and help leverage large volumes of data.
- DMPs currently support uses like advertising, marketing, media sales, and commerce by creating addressable audience segments.
The document provides an overview of mobile inspiration and trends from the Mobile Inspiration Conference 2012. It discusses the evolution from fixed to mobile interactions and highlights key areas like social networks, games, location-based experiences, interactive projections, sensors, and non-physical interactions. Examples are given of projects that enhance gaming with location or leverage objects, devices, and sensors for interactive experiences. The document stresses the importance of listening to consumers, designing for mobile first, and creating ideas that are personal, portable, and potent on mobile.
London 2012 aimed to be the most visited Games-time website ever by providing comprehensive results, live access to events from anywhere, appealing to all audiences, and encouraging engagement with inspiring stories. Their digital channels achieved over 432 million visits from 109 million unique users, with 60% of traffic from mobile devices and 15 million mobile app downloads, making them the most successful Games-time digital presence.
This document discusses the rise of smartphones and tablets. It notes that consumer usage of these devices is evolving, with many using them throughout the day for tasks like banking, news, and entertainment. Advertising on mobile and tablets is also growing rapidly compared to online. Many brands are now using these devices in their marketing in innovative ways like providing extra product information scanning codes in-store. Forward-thinking brands are taking a holistic approach across devices.
This document discusses the rise of SoLoMo (social, local, mobile) advertising and its implications. It notes that advertising is becoming more personalized through mobile phones and platforms like Facebook that pull in user data. However, it also raises privacy as a major challenge going forward as more "data is the new oil." Overall, it advocates that for advertising to be truly "awesome" in this new era, it needs to embrace principles of relevancy, augmented reality, gamification, and most importantly trust through openness and transparency in how users' data is used.
The document summarizes an IAB report on online ad spending in the Netherlands in 2011. Total spending on affiliate marketing was €117 million, with over half from traditional display formats. The default revenue model for affiliate marketing is cost-per-sale. Online retail and financial services accounted for over half of affiliate revenue. The Dutch economy is projected to grow slowly in the next two years, and online advertising is expected to surpass newspapers and magazines to become the largest advertising market.
This document summarizes the key findings of the Adex 2011 report on online advertising in Europe. It provides an overview of the methodology used in the report and highlights that total online advertising revenue in Europe reached €20.9 billion in 2011, an increase of 14.4% from 2010. Paid search advertising remains the largest segment at 46.5% of the market, though display and video advertising are growing rapidly. Central and Eastern European markets experienced the strongest advertising growth rates. The report also notes increasing revenues from mobile advertising.
Mike Nolet - Automated Trading: Beyond the Hype. #ATSNLIAB Netherlands
1) Programmatic trading is a real technology that has disrupted the advertising industry over the past seven years, allowing for more efficient automated trading between buyers and sellers of digital ads.
2) However, the technology has been over-hyped and made seem more complicated than necessary by venture capitalists seeking big returns and new feature categories.
3) In reality, the value comes from operational efficiencies that reduce costs for buyers and sellers, as well as benefits like buyers using their own data and technology and sellers having more control over prices and ad quality.
The document discusses the transition of derivatives trading from open outcry to screen-based electronic trading. It describes the evolution from floor trading on exchanges to modern screen trading done remotely. Key developments included the introduction of electronic order routing in 1997, the launch of an electronic order book in 1998, and the move to fully screen-based trading by 2000. The document analogizes modern automated trading to screen-based stock trading and notes increasing regulation, demand for speed, and the importance of data as trends for the future.
7. 1,7 miljard 1 miljard 6 miljard
(source: International Telecommunication Union 11/2011
8. 17% MOBIELE INTERNETTERS
45% groei per jaar
(source: International Telecommunication Union Union 11/2011
(source: International Telecommunication 11/2011
9. 91%
88%
84%
(source: International Telecommunication Union 11/2011
10. 8,2 miljoen
>60% smartphone
(source: Telecompaper 5/2012
11. SALES SMARTPHONES NL – MARCH 2012
iOS + RIM 41 % Android 56%
Windows Mobile 3%
(Bron: GFK 3/2012)
12. iOS 41%
Android 31%
BlackBerry 13%
(source: StatCounter 2/2012 pageviews per OS Europe
13. 2.3 MILJOEN TABLET GEBRUIKERS
...12% heeft Tablet
…30% gebruikt Tablet eind 2012
...Apple Marktleider
(source: Telecompaper 2012, www.telecompaper.com)
38. 2011 US AD SPENDING VS. CONSUMER TIME SPENT
43%
40% AD spend per Media
Time spent per Media
29%
23%
22%
16%
11%
9%
6%
1%
TV PRINT WEB RADIO MOBILE
(source: VSS, Mary Meeker (KPCB), comScore, Alexa, Flurry Analytics)
39. MOBILE ADVERTISING
- Messaging
- Mobile websites
- Mobile apps
- Mobile video
- Mobile ad networks
- Search
- App sponsoring
- Other
41. MEDIA PLANNING PROCES FASES
1. Awareness
2. Consideration
3. Dialogue
4. Purchase
5. Usage
6. Repurchase
7. Advocate
42.
43. Mobile advertising tips
1. Maak gebruik van relevante mobiele functies
2. Maak het relevant
3. Leesbaar op mobiel graag!
4. Zorg voor een link met bestaande media uitingen
