sgits is leading IT Company in Delhi,which is offering website designing services in India,responsive web designing in India,seo company in delhi and many more services.
13 Considerations For Digital Marketing And Social Media Communications In 2013Krishna De
This presentation was given to members of the Chartered Institute of Marketing and The Chartered Institute of Public Relations in Northern Ireland.
If you find the presentation of interest please join me on Google Plus where I share research and data to help you build capability in your organisation to support you in your journey to becoming a social business.
You will find me at http://bit.ly/KrishnaDe
sgits is leading IT Company in Delhi,which is offering website designing services in India,responsive web designing in India,seo company in delhi and many more services.
13 Considerations For Digital Marketing And Social Media Communications In 2013Krishna De
This presentation was given to members of the Chartered Institute of Marketing and The Chartered Institute of Public Relations in Northern Ireland.
If you find the presentation of interest please join me on Google Plus where I share research and data to help you build capability in your organisation to support you in your journey to becoming a social business.
You will find me at http://bit.ly/KrishnaDe
It’s one thing to manage a community of 100 people, but how do you scale to a community of 100,000? Especially when they’re your customers and they all have different needs? You may create the platform for a community, but without nurturing and guiding them you may be losing control, as well as the value a community focused around your brand could offer. How do you make sure you keep your community happy and healthy while making sure it still solves business objectives?
If you’re managing communities on behalf of brands large or small, join us to discuss the challenges community management presents and how to solve those challenges.
Social Media Break Out Case Studies: bebe and Billboard.comEdmund Wong
Here are 2 social media break out case studies I presented at ad:tech SF. It profiles how iCrossing helped Billboard.com and bebe achieve their marketing goals, leveraging social media.
This ppt empowers you about marketing through social media. Social media marketing is become one of the most important tool for any type of business to grow.
We look at the changing scape of social marketing, including Facebook's dominance, how organic reach is truly a grind and how paid social ads can put you ahead. We also touch on re-targeted advertising campaigns.
Gary vee's content model presentation - Members Only - May 2019 londonCharlotte Doherty 🌏✈️
Charlotte & Dualta Doherty's presentation at the Members Only networking event at The Magic Circle in London on Wednesday 22nd May 2019. This presentation described a brief overview of the Gary Vee content model as well as how we implemented this into our business and the success we had from it.
UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...Jim Rosenberg
Digital strategy. Engagement through seamless integration of web, social media, visual content. Forming a digital strategy that works across a large global organization. Utilizing visual story telling through social channels. How we measure engagement, and avoid audience fatigue.
How to create a social media marketing plan for nonprofit organizations, steps and questions to consider when starting this process - Evonne Heyning @amoration presenting this for the 501 Nonprofit Tech Club at the Los Angeles Chamber of Commerce, June 2012
Created in partnership by National Dairy Council and
the National Football League, Fuel Up to Play 60 is a program that empowers youth to take action in their school and for their own health. The goal of the
program is to make long-term changes in the school’s
nutrition and students’ physical activity.
With more than 60,000 schools enrolled in the Fuel Up to Play 60 program, Edelman Digital was
asked to create a website that would engage and aid all stakeholders in the program, including students, program advisors, health professionals,
school stakeholders, parents and other community
members.
Communicating in the Online World to Enhance
Planning in the Real World - Presented to American Planning Association Cleveland Planning and Zoning Workshop - Nov. 13, 2009.
Matthew Inman and John-Michael Oswalt present on SEO strategies. They cover the short and long term benefits of natural optimization and viral and linkbait campaigns.
It’s one thing to manage a community of 100 people, but how do you scale to a community of 100,000? Especially when they’re your customers and they all have different needs? You may create the platform for a community, but without nurturing and guiding them you may be losing control, as well as the value a community focused around your brand could offer. How do you make sure you keep your community happy and healthy while making sure it still solves business objectives?
If you’re managing communities on behalf of brands large or small, join us to discuss the challenges community management presents and how to solve those challenges.
Social Media Break Out Case Studies: bebe and Billboard.comEdmund Wong
Here are 2 social media break out case studies I presented at ad:tech SF. It profiles how iCrossing helped Billboard.com and bebe achieve their marketing goals, leveraging social media.
This ppt empowers you about marketing through social media. Social media marketing is become one of the most important tool for any type of business to grow.
We look at the changing scape of social marketing, including Facebook's dominance, how organic reach is truly a grind and how paid social ads can put you ahead. We also touch on re-targeted advertising campaigns.
Gary vee's content model presentation - Members Only - May 2019 londonCharlotte Doherty 🌏✈️
Charlotte & Dualta Doherty's presentation at the Members Only networking event at The Magic Circle in London on Wednesday 22nd May 2019. This presentation described a brief overview of the Gary Vee content model as well as how we implemented this into our business and the success we had from it.
UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...Jim Rosenberg
Digital strategy. Engagement through seamless integration of web, social media, visual content. Forming a digital strategy that works across a large global organization. Utilizing visual story telling through social channels. How we measure engagement, and avoid audience fatigue.
How to create a social media marketing plan for nonprofit organizations, steps and questions to consider when starting this process - Evonne Heyning @amoration presenting this for the 501 Nonprofit Tech Club at the Los Angeles Chamber of Commerce, June 2012
Created in partnership by National Dairy Council and
the National Football League, Fuel Up to Play 60 is a program that empowers youth to take action in their school and for their own health. The goal of the
program is to make long-term changes in the school’s
nutrition and students’ physical activity.
With more than 60,000 schools enrolled in the Fuel Up to Play 60 program, Edelman Digital was
asked to create a website that would engage and aid all stakeholders in the program, including students, program advisors, health professionals,
school stakeholders, parents and other community
members.
Communicating in the Online World to Enhance
Planning in the Real World - Presented to American Planning Association Cleveland Planning and Zoning Workshop - Nov. 13, 2009.
Matthew Inman and John-Michael Oswalt present on SEO strategies. They cover the short and long term benefits of natural optimization and viral and linkbait campaigns.
Vorian Agency Google+ Seminar (Social Media Marketing)Matt Lynch
Not sure what Google's Social Media channel Google+ is all about? It is one of the top four social media channels for businesses to consider implementing as part of their online marketing strategy. Find out why from online marketing specialist Matt Lynch - General Manager of Vorian Agency, a Perth Social Media Marketing and Online Marketing company - in Western Australia, and a Google Partner and Bing Ads Professional.
This training seminar looks at why you should consider using Google+ for business, how to set up a Google profile, managing social media content marketing on Google+, cross pollination of social media marketing, the tie in to the whole Google ecosystem, and a run down on some very useful tools to use with Google+.
NOW IT'S PERSONAL, From Discovery to Trust : Havas Digital InsightsHavas Media
The Search landscape has evolved over the last ten years and provided us with greater insights into consumers and the ways they interact with Search Engines. Over the last five years Google has evolved into a socially focused Search Engine, aiming to achieve their goal of providing personalized results influenced by a user’s Social Network. The impact of this personalization is altering Search space by changing the way consumers interact in today’s always-on world.
Presentación: Google + overview (Google, Maxie 2011)Retelur Marketing
Interesante presentación elaborada por Maxie en la que se muestra el funcionamiento de Google + y se especula sobre su potencial y se compara con otros medios sociales. (inglés)
An overview on Google+ for brands, marketers and businesses. It includes an overview of the platform, how it works, specifics on the features, what it means for business/marketers, and a look into the future.
Tweet me at @thedancho if you'd like a copy.
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
1. Google Plus –
Its Likely Ramifications On Social Media
Lynsey Sweales
Social-B
@lynseysweales
2. Quote
“We want to help you make the same kinds
of lasting connections with your customers
online the way you can in real life,”
Dennis Troper, Product Management
Director, Google+ Pages
3. What is Google Plus?
Social network owned & set up by Google
Launched in June 2011
Business pages launched in November 2011
90M users as of December 2011
Est. to be adding 625k new members a day
400M users projected by Dec 2012
4. What is Googleplus all about?
Instant chat
Photos
Think: clients, staff,
Conferencing, seminars
+1 recommendations appear on your website, display ads,
search ads, Google search results and now, your Google+ Page.
5. What Googleplus has right & what needs to be improved
Brand pages
Hangout with Extras
Ripples – who is sharing
Branded pages cannot be named
Branded pages are not certified
Analytics
Usage& engagement – (will look at later)
6. Who is hanging out on Googleplus?
Source – website monitoring – 9/2/12 data
7. Who is hanging out on Googleplus?
Male
Female
20% are
students!
14. Why Google Plus is likely to succeed
Many social networks have failed but Google has a lot of money &
clear intent to direct it towards being more social
Trends indicate that businesses will be allocating a significantly
increased amount of time and resources to social media in 2012
Google controls much of the online distribution of information
through its organic search results as well as across the Android
mobile platform (47% market share) and Chrome browser (19%
market share)
Google has a unique advantage in presenting the Google Plus
platform in familiar contexts by leveraging existing services with
audiences of millions (Youtube etc)
15. Reasons to be on Google Plus
It is not just about your target audience…..
….however the more in your circles get & the more
they share the better
Its about personal search results within Google
search
Its about using Google Plus to ensure your brand is
where it should be in search results
16. Googleplus –
Its likely ramifications on social media
Lynsey Sweales
Social-B
@lynseysweales
Editor's Notes
After all social media is meant to help recreate that word of mouth avocation – friends and family endorsing and recommending companies and brands – whether the local builder to which brand of hotel to stay inSo with so many social networks (which I tend to call ‘ponds to fish in – ie. You always go fishing in the right pond – think target audience and size) did google really need to create another one? Well lets find out what google plus is all about and take a swim in their pond for a bit
Recent reports have indicated that there are now over 90 million users of Google+, which shows that despite only having just over 10% of the users that Facebook enjoys, it is still a platform we should all be aware of.So what is google plus and what makes it different?
People argue that google plus is most similar to Facebook with only one of two real differences – mainly hangouts (hangouts extras is great) and circle of friendsGoogle+ allows businesses to create pages and develop relationships with prospects and customers on multiple levels.Individuals can add a brand to a specific Google+ Circle, sharea Google+ page with their network, and interact with the content posted by that company.For instance, users can +1 (or in other words, endorse) the updates a company publishes, leavecomments, upload photos, and tag the brand in them.An interesting aspect of this platform is that its Hangouts feature enables companies to engage with fans, prospects, and customers throughvideo conference calls.Video chat (hangouts) is definitely the element that distinguishes Google+ from other existing social networks.Pages can’t add people to circles unless they have added or mentioned the Page firstThe default setting for everything on your Page is publicGoogle+ Pages will automatically unfollow anyone who unfollows themPages can’t +1 other Pages or content on the webPages can’t mention people unless they are connected to the brandPages can’t share to extended circlesPages don’t receive notifications via email, the Google bar or texSo what do they have right and what could be improved
Coop travel for example – I found what I think was the official page but also found around 5 others!Ripples bascially show you and anyone else that wants to take a look how far the share is travelling, in what language and whereI know you are probably thinking ‘this all sounds great but – how many people are using this new social media network and how much extra time will we have to spend updating this one alongside the others we useWell lets have a look at the user breakdown before sharing with you later what you should perhaps be using google plus for
Out of this data how does the UK data break down in to users?
So based on these figures and target audience you will probably be thinking – this pond isn’t a great pond to go fishing in - well before we consider this lets have a look at an example by British Airways
This screen shot which is about a week old says 87k in their circles – they now have over 150k so clearly they are really pushing their google plus hard Clever branding – images over 5 slides – KLM have done this also – info about what this page is forBA digital innovation manager Richard Bowden said it regards Google+ as a creative test bed for content co-creation. “Google+’s Circles and Hangouts are features that lend themselves well to co-creation, more so than Facebook, which is a very different platform and should be treated as so,” he said.
British airways are really getting followers on board – asking them what to call a circle for testing and then asking them if they want to joinBut are these followers their target audience does it matter? Hold that thought for a few minutes! – with google plus there are no real stats like Facebook Insight – so lets have a quick look at their Facebook page to see
As you can see this facebook page has just over 230k people liking their page – not actually that far off their google plus page and based on their growth numbers it will be very soon. As you can see though their engagement is very different to their google plus page – this page is more about sharing information and very much around the olympics where their google plus page is more about co content which is just as their digital innovation manager described So based on these figures how much time are people spending on google plus compared to the other networks? Lets take a look – this will help you form another indicator as to whether the google plus pond is the right one to go fishing in!
Facebook is boisterous in its figures and totally dominates the skyline of social media time frames – nearly 7 hours a month v 3 minutes! Not to mention comparing it to the other networks too. So if Google plus is seen to be too similar to Facebook and that’s where by August its expected 1 Billion people are hanging out for nearly one work day a month why would you want to look at Google Plus as somewhere to engage and use more resources up in your already no doubt busy social media marketing day! Googleplus is trying its upmost to get people signed up to google plus – intetreatingprvicy policies by linking their gmail and youtube all in with google plus – they are heavily advertising and ultimately having invested $585 million and 500 staff that is a huge investmentWell here is where it gets interesting…..lets look at something else Google has launched recently and something that may change your view of why you might want to consider using Google plus – Google search plus your world
Search plus your worldbascially provides you results based on your conntections – ie word of mouth via friends etcLooking past the obvious reasons of promoting Google+ and their rivalries with Facebook and Twitter, this update is more about Google improving the relevancy of results via a more personalised search experience.There was an interesting study by Nielsen a couple of years ago, and this stated that 42% of people trust search engine results, while a huge 90% trust recommendations from people they know.In my opinion that is the biggest threat social media/search brings to Google, the ability to provide personal recommendations. So it's clear that this is something they have to get better at if they want to retain such a dominant market share in the long-term.So as you will see from my screen shot these are the sorts of results you get now – based on friends or pages with lots of friends in circlesOnce I am signed out I get totally different results – with Google encouraging people at every opp to have a google account – its only going to increase search engine optimisation result changes – you should get an account – stray ahead of the game even though your target market might not quite be on google plus you need to start getting people to circle you on google plus – lets look at another case study to help demonstrate this
This is Mr & Mrs Smiths Google plus Page – I want to point out some interesting information and considered optimised by looking atMr & Mrs Smith – is seen as the SEO titleThe Boutuque – is the meta descriptionIntro – keywords and don’t forget Recommended links – these are all good things to have in Google’s eyes and you can potentially win brownie pointsits really important to understand that although not the most inspiring social network right now clearly its having an impact on search engine results – so will google plus succeed?
invested $585 million and 500 staff that is a huge investmentAlthough the figures look pretty small now they are already having a large impact on search engine results so….if you are thinking about Google plus think about
The only suggestion I would make is I think the inevitable questions people are going to ask include:-How successful you believe it is likely to beWhat impact it will have on other social media platform - how will it change the social media landscapeHow is it likely to fit into the mix of the social media platforms currently being used by businesses?If you can fuse these future thoughts into the content and your delivery, I think it will go down very well