This document discusses Google+ and its potential importance. It notes that Google+ saw similar early traffic numbers as Facebook. It explains how Google+ aims to determine users' interests based on their social circles and search history, differing from Facebook which relies on users self-reporting interests. The document outlines many ways Google+ could integrate with other Google products and services, such as Search, YouTube, and AdWords. It also addresses some common questions about Google+ profiles, pages, and future development.

1. Is Google+ Really That
Important?
Monica Wright
Dir. of Search Marketing, Hall Internet Marketing
(Also Community Editor, Search Engine Land)

4. Day 1 Traffic:
Same as
Facebook

5. Now what?

6. It’s like
FaceBook,
only it’s not.

7. “While Facebook relies on users
to TELL it what they like,
Google will determine it based
on social circle and search
history.”
Janet Miller Driscoll,
Search Mojo

8. Social Circle + Search History
+ Mobile + Location + Websites
Janet Miller Driscoll,
Search Mojo

9. +1 Buttons in Content

10. +1 Buttons in Search
Results

11. Google+ Profiles in
Search Results

12. G+ Statuses Search
Results
Shared content.

13. Author Profiles in
Search Results

14. Integration of Local
Source:
Blumenthals.com

15. Integration of Local
Source:
Blumenthals.com

16. Add to Circles in Search
Results

17. Circles in Gmail

18. +1 Buttons in
Image Search Results

19. YouTube Integration

20. YouTube Integration

22. +1 Buttons in AdWords

23. +1 Buttons in Display
• Only for ads on the
AdWords display
network.
• Can currently “opt
out” of +1s.
• Set in Campaign
settings.

24. AdWords Social
Extensions
To activate:
– Have a Google Business Profile
– Add Google badge to website
– Activate in AdWords

25. Look sort of familiar?

26. Diverging on ads
for a sec…

29. (Lauren Kelley, Social Media Lead for Google+,
Mediapost Search Insider Summit, 12/10/11)

33. http://www.google.com/s2/u/0/search/social

34. Rumored functionality
based on source code
(as of 10/1/11)
• Google Voice integration
• Google “Meeting”
• Document sharing
• Whiteboard functions
• Calendar integration
• Ability to record meetings
(this happened 12/14) Sources: Search Engine Land
http://selnd.com/n8xMcQ
• Google+ “Wall” Florian Rohrweck, Stilbruch
http://bit.ly/nPGfdF

35. What you should know
• No Google+ Brand Page can follow you unless
you follow them first
• Google+ Brand Pages can’t mention you
unless you follow them
• If you remove a Google+ page from your
circles, you are removed from the Page
circles

36. Last minute FAQ
Thanks to Tae Kim, Carter Gibson & Mark Traphgen
1) In 6 months Google+ will integrate with other Google products.
2) Multiple administrators for brand pages coming in Q1 2012.
3) Viewing some circles and not others is probably coming as more
circle management tools are integrated.
4) To be a “verified” brand you need to put the G+ badge on your
website and a lot of followers. Google will do the rest.

37. Last minute FAQ
Thanks to Tae Kim, Carter Gibson & Mark Traphgen
5) Google isn't going to wait for a product to be fully baked before
releasing because if they did it would stifle innovation (that’s why
it's the Google+ project not product).
6) AdWords is coming to Google+ but monetizing is not a priority
now, will use Ripples.
7) 100% functionality is a main goal for mobile.
8) Mobile iPhone app doesn't have all Android functionality, but
Google will update iPhone after Android.

38. Last minute FAQ
Thanks to Tae Kim, Carter Gibson & Mark Traphgen
9) Social media was diluted in Google Reader to integrate with G+.
10) Search with a "+" Google to find pages or people.
11) Analytics are coming in 2012. But you can see +1 activity in
Google Webmaster Tools and Google Analytics.
12) Still don’t know what to tell your boss about getting a company
G+ page? Everyone uses Google. It makes sense.

39. Thank You!
@hall_web
@monicawright
“Circle” us on Hall Internet on G+
http://bit.ly/u0dKUt
Monica Wright
(a.k.a. Google+ id# 108584546441745128640)