Brian Hipkin discusses how texting has become a preferred means of communication, with 98% of people owning mobile phones and over 2 trillion texts sent in 2010. He argues that texting can be used to deliver targeted information to users through short codes and embedded links, providing the right data at the right time in an effective way.

1. Brian Hipkin
University of East London
‘Texting-Doing More for Less’

2. 1.Prefered means of networking
2. 98% mobile ownership
3. 2.3 trillion sent in 2010
4.Future growth in ‘Smartphones’
5. The text as a portal
6. Convert to TinyURL!™ and use
landing pages

3. More than 500 million active users
More than 3.5 billion pieces of content (web links, news stories, blog posts,
notes, photo albums, etc.) shared each week. Just 6 years old.
Living together on your phone
“It is not technology it is a way of
life”
140,000 Apps (Jan 2010), 500 (July
2008).Uploads to Youtube up 400% in 6
days from launch of iphone3GS
150 million viewers (Aug 10), Started Sept 2005
World record stands at 367,025,875 viewers have
watched 1 music video (Nov 10)

4. Capturing data from a self defining group
Embedded links in the auto reply
Pushing short codes at the right time
The Right of Reply – short codes and
‘red hot data’

5. Provide -The right information
Delivered at -The right time- pro active
To be most effective – in many forms
using the right language
Effective use of Texting as a link in the
Web 2.0 world

6. Working with external organisations
-The web 2.0 world is free
-It’s cheaper than you think
-Bring together systems
-Don’t surprise your IT department
-Use a text to bind web 2.0 together

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A glimpse into the new customer
experience

9. A glimpse into the new customer
experience – your own website
delivered by a text.
Text ‘learnfromtxt’ to 88020

11. Any Questions?