2. Some Demographics
• As of 2016 17.5% of Pakistanis use internet
• Ranked as one of the top countries that have
registered a high growth rate in internet
penetration
• Overall, it has the 20th-largest population of
internet users in the world
• Almost 35 million people out of 200 million
use internet
3. Some Demographics
Internet Usage and Population Statistics:
YEAR Users Population % Pen. GDP p.c.*
2000 133,900 163,985,373 0.1 % N/A
2006 12,000,000 167,806,831 7.2 % US$ 821
2009 18,500,000 174,578,558 10.6 % US$ 1,017
2010 18,500,000 177,276,594 10.4 % US$ 1,068
2016 34,342,400 192,758,348 17.8 % US$ 1,068
Note: Per Capita GDP in US dollars, source: International Monetary Fund.
http://www.internetworldstats.com/asia/pk.htm
6. Social Media and Police
Tos
• fight crimes
• get involved with younger demographics
• connect with more people
• inspire youth
• be more transparent
• be more helpful
• manage relationships with other departments
and media and most importantly, the public.
7. Basics of Social Media
• Use and security of official social media
accounts
• How can police PROs effectively use social
media for public interaction
• What to post
• What not to post
8. Use of Social Media
Positive
– Information gathering and distribution
– Communication
– Business ( Crime fighting )
– Socialization
Negative
– Cyber Bullying & Online Harassment
– Productivity
– Privacy
– Cyber Crimes
9. How can Police use it
• talk with the public / public service messages
• be more transparent about the law and order
• inform public about any possible dangers
• allow people to report crimes
• give alternative mediums to get in touch with
the police
• be more sociable
• protect people from frauds
10. Social Media Profiles
• Twitter
• Facebook
• Medium
• Whatsapp
• SMS
• Specialized apps for crime fighting
• Anonymous reporting
11. Cyber Security 101
• Use hard to remember passwords
• Use two factor authentication
• Don’t use shared emails
• Don’t use shared devices
• Always spell check
• Always use the local language
• Provide secondary language content
12. Twitter 101
• Use a consistent layout for press releases
• Use a #hashtag to talk about topic and
interact with people. Hashtags allow for topic
based communication and users don’t need to
follow each other.
• Be sensible and sensitive
17. Facebook 101
• Share important news with community
• Social projects
• Ask for feedback
• Listening to opinions
• Involve people in community projects
• No busy content
• Engage more people
20. We can change it
• By looking at how the rest of the world does It
• Reading Books
• Involving public
• Creating interesting and interactive content
• Learning social media Dos and Don’ts.