This webinar discussed social media marketing to older generations. Angela Williamson, a scholar researching social media use among seniors, presented on where older adults engage online, their purchasing power, and how to reach them through social media. Some key points: - Older adults frequently use tablets and engage with health/nutrition sites and online dating platforms. - The 50+ demographic has huge buying power and uses social media to learn about health topics. - To market effectively to seniors, focus on active users, provide easy navigation, hire community managers experienced with seniors, and promote a sense of community through content. The webinar concluded with tips to get started engaging seniors on social media.