The document discusses various competitors to Facebook, including Instagram, Pinterest, Snapchat, LinkedIn, Google, and Twitter, outlining their unique features and market positions. It highlights significant concerns regarding Facebook's dominance, including issues of public health, democracy, privacy, and monopolistic behavior. The challenges faced by new social media startups due to Facebook's power are also noted.

1. WHO CAN STOP
FACEBOOK?
LIMITING THE
POWERS OF SOCIAL
MEDIA

13. Competitors of Facebook
Instagram
• Instagram is possibly the largest competitor that
Facebook faces.
• Instagram is more popular
with teenagers and tweens,
because it’s simpler, more
private and very visual in nature.
• it is competing with it for users and the time those users
spend on social media platforms.

14. Pinterest
• Pinterest s arguably regarded as the fastest growing site in history to
ever reach 10 million new visitors in a month.
• Pinterest had more than 200
million active users out of
which 44 million were from
the US.
• Global marketers use Pinterest
for different company marketing
purposes.

15. Snapchat
• Snapchat continues to be popular, because it allows users to reach
out only to the few people that they've selected.
• To use Snapchat, you send a
picture that the recipients are able
to view for a short period of time.
• This allows teenagers and people
of all ages to feel a level of privacy.

16. LinkedIn
• LinkedIn is a professional site that isn’t as popular as Facebook, but it
is the main platform for professional profiles and recruiting.
• This indicates that LinkedIn
could present a picture of
the future of the hiring
process.

17. Google
• Google has attempted to acquire Facebook users through it's social
media platform.
• But its user rate is very less
as compared to facebook.
• Both companies compete
heavily in the internet
advertising space.

18. Twitter
• Twitter competes with Facebook for users and their engagement.
• But, the nature of Twitter makes it
less of a direct competitor than
some of the other social
networking companies.

20. What had gone wrong with Facebook
• The goal of connecting everyone in the world conflicting with the
design of requiring real identity and having real privacy.
• The business model has been so much successful that they have
gained both economic as well as political power where they dominate
the public square in every democracy.
• So, no government is in position to change the behaviour of these
companies.

21. What does these problems mean for the
society
Public health
• With teenagers: there’s a lot of bullying on products.
• With adults: Filter bubbles.

22. Problems with democracy
• These products essentially allow politicians as an advertising tool to
manipulate or to appeal to the weakest issue for each party.
• Either this issue have to do
with electoral process
going on.

23. Privacy issues
• Privacy is the thing that we have most conversation with social media.
• The problem of privacy is
that the data of the people
start leaking which is really
a big problem.

24. Acting like monopolists
• The most important problem is that Facebook are acting as
monopolists.
• It is very difficult to open a
new social media start-up
and survive in this industry.

25. Why we stop using Facebook
• https://www.youtube.com/watch?v=vEDGJWocYd8&t=288s