Mary Van Dyke presents on general themes of reading the landscape and environmental literacy, and more specifically on potential for low-cost signage using examples from visits to the National Arboretum. Consider several easy techniques for creating low cost signs and potential opportunities for developing low-cost signs and labels for the Friendship Garden and associated merchandise for the Arbor House Gift Shop.

1. Talk
to
Me:
Signs
+
Labels
Mary
Van
Dyke
October
2016
National
Arboretum
mary@greenstem.us

2. www.GreenSTEM.us
Mary
Van
Dyke
o Trained
as
architect
o Master
Gardener
o Master
Naturalist
o Visiting
Horticulturist
at
Jamestown
School
o Garden
Teacher
at
Brooksfield Montessori
o Blogs
at
Green
STEM
Learning
mary@greenstem.us

3. mary@greenstem.us

4. Engage
Mary
Van
Dyke

5. Mary
Van
Dyke

6. Read
the
Landscape
Mary
Van
Dyke

8. Mary
Van
Dyke
Legibility

9. Environmental
Literacy
Mary
Van
Dyke

10. Mary
Van
Dyke
“Talking
Makes
Sales”
Mary
Van
Dyke

11. Making
Signs,
Labels
and
Links
Messages
include:
•Instruct
•Identify
•Model
•Links
•Evidence
of
Learning
Mary
Van
Dyke

12. Do’s
Mary
Van
Dyke Mary
Van
Dyke

13. …and
Don’ts
Mary
Van
Dyke

14. Be
Positive!
Mary
Van
Dyke
Mary
Van
Dyke

16. Identify
Mary
Van
Dyke

17. Identify
Mary
Van
Dyke

18. Mary
Van
Dyke

19. Mary
Van
Dyke

20. Mary
Van
Dyke

21. Identify
vs.
Model
Mary
Van
Dyke
Mary
Van
Dyke

22. Mary
Van
Dyke

23. Mary
Van
Dyke

24. Mary
Van
Dyke

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Van
Dyke

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Van
Dyke

27. Links
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Van
Dyke

29. Links
Mary
Van
Dyke

30. Mary
Van
Dyke

31. Evidence
of
Learning
Mary
Van
DykeMary
Van
Dyke

32. Cheap
&
Easy
Techniques
• You
design
and
get
shop
to
make
• DIY
Mary
Van
Dyke

33. Laser-­‐etched
Plastic
Mary
Van
Dyke Mary
Van
Dyke

34. Printed
Corrugated
Plastic
Mary
Van
Dyke

35. Carved
Wood
Mary
Van
Dyke

36. Board
and
Paint
Mary
Van
Dyke

37. Popsicle
Sticks
and
Sharpies
Mary
Van
Dyke

38. Other
Techniques
Mary
Van
Dyke

39. Mary
Van
Dyke

40. Adhesive
Plastic
‘Paper’
Corrugated
Plastic
Mary
Van
Dyke

41. Polyester
‘Paper’
or
‘Card’
Galvanized
Metal
Holders
Mary
Van
Dyke

42. 5
Steps
to
Make
a
Sign
1. 8.5
x
11
inch
polyester
‘paper’/‘card’
sheets
2. Metal
Holders
are
horizontal
-­‐ Choices
11
x
7,
7
x
5,
or
5
x
4
inch
3. Set
document
to
finished
sizes
of
holders
-­‐ Publisher
preferable
-­‐ PowerPoint
quite
sophisticated
-­‐ Google
Presentation
easier
to
share
4. Laser
print
in
color
or
black
+
white
5. Add
blob
of
Goop
to
secure
in
holder
(adult)
Mary
Van
Dyke

43. Color?
Links
-­‐ QR
Codes?
Mary
Van
Dyke

44. 5
Steps
to
Make
a
QR
Code
1. Think
of
content
and
get
the
link
2. Go
to
a
QR
generator
e.g.
QRStuff.com
3. Enter
your
link
to
get
QR
Code
4. Use
a
QR
shortener to
simplify
the
QR
Code
5. Download
the
QR
Code
and
save
as
jpeg
Mary
Van
Dyke

45. Mobile-­‐friendly
Mary
Van
Dyke

46. Sign
Design
for
Our
School
• 5E’s
Goals
• Easy
to
design
• Easy
to
produce
• Engage
• Educate
• Evidence
of
Learning
• Additional
Goals
• Cheap
• Durable
for
a
season
or
two… The
Courtyard Mary
Van
Dyke

47. Engage
Mary
Van
Dyke

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Van
Dyke

49. DRAFT
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Van
Dyke

50. DRAFT

51. Mary
Van
Dyke

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Van
Dyke

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Van
Dyke

54. Scan
for
• Seasonal
photos
• Plant
list
Mary
Van
Dyke

55. Weeping Cherry Garden
Ms Rowland’s Kindergarten
Scan for
● Seasonal photos
● Plant list
Mary
Van
Dyke

56. The
Potato
Project
Blog
Mary
Van
Dyke

57. Mary
Van
Dyke

58. Four
Sisters
and
Brothers
Garden
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Van
Dyke

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Van
Dyke

60. Mary
Van
Dyke

61. See
Our
Project
Mary
Van
Dyke

62. Grow
Mary
Van
Dyke
Mary
Van
Dyke

63. In
the
Courtyard
Mary
Van
Dyke

64. Name
and
Sign
Areas
Mary
Van
Dyke

65. Signs
for
the
Courtyard
Mary
Van
Dyke

66. Language
Links
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Van
Dyke Mary
Van
Dyke

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Van
Dyke

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Van
Dyke

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Van
Dyke

70. Bird
Feeding
Station
Mary
Van
Dyke

71. Mary
Van
Dyke
Evidence
of
Learning

72. Mary
Van
Dyke

73. Mary
Van
Dyke
Evidence
of
Learning

74. Mary
Van
Dyke

75. Mary
Van
Dyke

76. Opportunities
for
Arbor
House
and
The
Friendship
Garden
Mary
Van
Dyke

77. Mary
Van
Dyke

78. Mary
Van
Dyke

79. Mary
Van
Dyke
“Talking
Makes
Sales”
Mary
Van
Dyke

80. Mary
Van
Dyke
“Talking
Makes
Sales”
Mary
Van
Dyke
• Use
social
marketing
(incl.
social
media
solutions)
• What
do
visitors
and
customers
want/need?
• Cultivate
relationships
and
reciprocity

81. Cheap
& Easy
Techniques?
Mary
Van
Dyke
• Allow
for
experimentation
• Change
as
landscape
grows
• Enhance
visitor’s
appreciation
• Enable
“Evidence
of
Learning”
• Create
memories

82. Mary
Van
Dyke
Where
Beauty
Meets Science
Use multi-­‐media
Link
to
Arboretum
resources:
seasons,
plants
and
animals
lifecycles,
special
collections
Produce:
• Brochures,
ID
cards,
signs,
labels
• Postcards,
books,
small
gifts

83. Photos
on
location
at:
Arbor
House
Gift
Shop
US
National
Arboretum
The
National
Bonsai
Foundation
National
Capital
Area
Garden
Clubs
National
Herb
Collection
Washington
Youth
Garden
Arlington
Traditional
School
Jamestown
Elementary
School
Mary
Van
Dyke

84. Audrey
Morris
Lydia
Barbour
Judy
Funderburk
Lisha Jones
Noah
Lee
Bobby
Bell
And
my
family
Mary
Van
Dyke
Thank
You

85. Mary
Van
Dyke
https://goo.gl/tf0zH3
or
scan
Resources
mary@greenstem.us
www.GreenSTEM.us

86. www.GreenSTEM.us
Mary
Van
Dyke
o Trained
as
architect
o Master
Gardener
o Master
Naturalist
o Visiting
Horticulturist
at
Jamestown
School
o Garden
Teacher
at
Brooksfield Montessori
o Blogs
at
Green
STEM
Learning
mary@greenstem.us