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For Real Estate?   Erica Campbell    Director of Social Media   Homes.com & ForRent.com        @ericacampbell
Why is Pinterest Powerful?
Source: Pew Internet & American Life Project
Why Is Pinterest So Powerful?
Why Is Pinterest So Powerful?
Why Is Pinterest So Powerful?
Pinterest Audience
Categories & Board Names       Top 10 Categories on Pinterest    10 Most Popular Board Names       1. Home (17.2%)        ...
Case Studies
Turn Pinners in to Purchasers…
Pinterest Buyers Have High Potential…
Pinterest Influences Purchase Decisions      The Dress & Shoes                              The Pillows
Case Study: Rod Works• Rod works is a Utah based  company with stores in Utah,  Arizona and Nevada.• They sell home décor....
Case Study: Rod Works                          • The picture was pinned to                            Pinterest and then r...
Case Study: Rod Works                          “We got emails daily for months from                          Pinterest use...
10 Board Ideas
1. Introduce The Team
2. Showcase Your Listings
3. Customer Testimonials
4. Lifestyle Content                       • Seasonal Boards                       • Home Décor                          –...
5. Local           •   Cities           •   Neighborhoods           •   Dining Guide           •   Shopping           •   ...
6. Real Estate Advice
7. Include Video
8. Open House
9. Marketing Ideas
10. Staging Ideas
Pinterest Image Optimization    (PIO) Best Practices
Timing of PinsSource: Pinerly Study
Include A Description, Link & Call-to-Action
Pin It Button & Bookmarklet
Add Pricing & Hashtags
Creative Board Names & Captions
Run a Contest
Homes.com: Social Impact
Reputation ManagerEasily monitor your brand’s online presence to ensure you are found onlineand that your social efforts m...
Social BroadcasterCreate posts for your social networks including listings and open houses -all from one login!
Social Wall              Automatically              have your              Facebook,              Twitter and             ...
WIN AN iPAD MINI!      Tag yourself or comment on      a Homes.com photo booth      picture for a chance to      WIN A FRE...
Homes.com is giving away gift cards every hour!
Follow Me
Pinterest for Real Estate?
Pinterest for Real Estate?
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Pinterest for Real Estate?

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Pinterest for Real Estate? Find out why Real Estate professionals should jump on board! This presentation was given by Erica Campbell, the Director of Social Media for Homes.com and ForRent.com at the Homes.com booth at the National Association of Realtors (NAR) Annual Conference & Expo in Orlando, FL in October 2012.

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Pinterest for Real Estate?

  1. 1. For Real Estate? Erica Campbell Director of Social Media Homes.com & ForRent.com @ericacampbell
  2. 2. Why is Pinterest Powerful?
  3. 3. Source: Pew Internet & American Life Project
  4. 4. Why Is Pinterest So Powerful?
  5. 5. Why Is Pinterest So Powerful?
  6. 6. Why Is Pinterest So Powerful?
  7. 7. Pinterest Audience
  8. 8. Categories & Board Names Top 10 Categories on Pinterest 10 Most Popular Board Names 1. Home (17.2%) 1. For the Home (3.15%) 2. Arts and Crafts (12.4%) 2. My Style (1.97%) 3. Style/Fashion (11.7%) 3. Products I Love (1.86%) 4. Food (10.5%) 4. Books Worth Reading (1.68%) 5. Inspiration/Education (9.0%) 5. Food (1.23%) 6. Holidays/Seasonal (3.9%) 6. Favorite Places & Spaces (1.00%) 7. Humor (2.1%) 7. Recipes (0.75%) 8. Products (2.1%) 8. Craft Ideas (0.74%) 9. Travel (1.9%) 9. Christmas (0.72%) 10. Kids (1.8%) 10. Crafts (0.65%)Source: RJ Metrics
  9. 9. Case Studies
  10. 10. Turn Pinners in to Purchasers…
  11. 11. Pinterest Buyers Have High Potential…
  12. 12. Pinterest Influences Purchase Decisions The Dress & Shoes The Pillows
  13. 13. Case Study: Rod Works• Rod works is a Utah based company with stores in Utah, Arizona and Nevada.• They sell home décor.• Until earlier this year, they did not sell online or use social media in any focused manner.
  14. 14. Case Study: Rod Works • The picture was pinned to Pinterest and then re-pinned over and over. Someone mentioned that the rod could be purchased at Rod Works. • The problem was that Rod Works did not have an online store….yetSource: Avalaunch Media
  15. 15. Case Study: Rod Works “We got emails daily for months from Pinterest users, so we eventually opened up our online store in February 2012. We quickly sold hundreds of the frame rods and now sell many other unique items daily.” ~ Rod WorksSource: Avalaunch Media
  16. 16. 10 Board Ideas
  17. 17. 1. Introduce The Team
  18. 18. 2. Showcase Your Listings
  19. 19. 3. Customer Testimonials
  20. 20. 4. Lifestyle Content • Seasonal Boards • Home Décor – Small spaces – Closets – Kitchens – Wine cellars • Recipes • Hobbies – Fashion/Style – Luxury Cars – Sports • Landscaping • Crafts/DIY Projects
  21. 21. 5. Local • Cities • Neighborhoods • Dining Guide • Shopping • Nightlife • Events • Entertainment • Schools • Local Businesses • Beauty/Spas • Professional/Home Services
  22. 22. 6. Real Estate Advice
  23. 23. 7. Include Video
  24. 24. 8. Open House
  25. 25. 9. Marketing Ideas
  26. 26. 10. Staging Ideas
  27. 27. Pinterest Image Optimization (PIO) Best Practices
  28. 28. Timing of PinsSource: Pinerly Study
  29. 29. Include A Description, Link & Call-to-Action
  30. 30. Pin It Button & Bookmarklet
  31. 31. Add Pricing & Hashtags
  32. 32. Creative Board Names & Captions
  33. 33. Run a Contest
  34. 34. Homes.com: Social Impact
  35. 35. Reputation ManagerEasily monitor your brand’s online presence to ensure you are found onlineand that your social efforts maintain a strong reputation.
  36. 36. Social BroadcasterCreate posts for your social networks including listings and open houses -all from one login!
  37. 37. Social Wall Automatically have your Facebook, Twitter and LinkedIn updates post directly to your website.
  38. 38. WIN AN iPAD MINI! Tag yourself or comment on a Homes.com photo booth picture for a chance to WIN A FREE iPAD MINI! Bit.ly/HomesNAR2012
  39. 39. Homes.com is giving away gift cards every hour!
  40. 40. Follow Me

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