Find out more about how Shazam went from music app, to Shazam for TV. Engaging users through the second screen.

1. EXTENDING ENGAGEMENT ACROSS
THE SECOND SCREEN WITH SHAZAM
Sam Woods
UK Sales Director

3. 3© 2014 Shazam Entertainment
A GLOBAL TOP TEN APP

5. By the end of 2014, global
smartphone penetration will
have exploded from 5% of the
global population in 2009, to
22%. That's an increase of
nearly 1.3 billion smartphones
in four years
88% of people use their smart
devices while watching TV
GROWTH

6. FOR TV

7. 7© 2014 Shazam Entertainment
“Obviously music syncs have become uber-
important over the last decade but now the
overall sound of a brand – music,
mnemonics, sound design and sonic
signatures should become just as vital to the
brand’s messaging via the second screen.”
- Josh Rabinowitz, Director of music at
Grey New York (WPP)
x

8. Direct Line used Santigold’s track “Disparate Youth” in their television initiative in 2013. Without a call-to-
action on screen, music directly influenced a response from our users to Shazam the commercial.
SANTIGOLD TAGS ON
LAUNCH OF COMMERCIAL
SANTIGOLD TAGS
BEFORE INCLUSION IN
DIRECT LINE COMMERCIAL
SHAZAMING OF TRACK
CONTINTUES LONG AFTER
COMMERCIAL LAUNCH
SHAZAM RESULTS DRIVEN BY TV ADS

10. SHAZAM IS THE WORLD’S LEADING MEDIA
ENGAGEMENT COMPANY
Shazam doesn’t compete with your marketing plan’s elements…we enhance them. From television to social to radio to video
views, Shazam ties all of your media tactics together, through one cohesive experience. And every push of the Shazam button
is a clear indicator of consumer intent.
RETAIL
Shazam
RADIO
Shazam
TV
Shaza
m
CINEMA
Shazam
ONLINE
VIDEO
Shazam

11. 11© 2014 Shazam Entertainment
Shazam for TV is a revolutionary way to extend your 30 seconds of passive attention into over 3 minutes of active attention –
through the app that is already on over 450 million devices. All with the touch of a single button.
SHAZAM FOR TV

12. 12© 2014 Shazam Entertainment
Here’s how the user experience goes (1-4):
1
CONSUMER
SEES THE ON-
SCREEN CTA
3
GETS
SHAZAM TAG
RESULT
4
EXPLORES &
INTERACTS
WITH CONTENT
2USES
SMARTPHONE
TO SHAZAM TV
AUDIO
SHAZAM FOR TV SOLUTIONS

13. ONSCREEN CALL-TO-ACTION
2014 CREATIVE SHOWCASE

14. 14© 2014 Shazam Entertainment
SHAZAM CALL-TO-ACTION

15. 15© 2014 Shazam Entertainment
SHAZAM APRIL SHOWREEL

16. BEST IN CLASS EXAMPLES

17. 17© 2014 Shazam Entertainment
SHAZAM - JAGUAR

18. SHAZAM - JAGUAR
Exterior 360°Interior 360°

19. 19© 2014 Shazam Entertainment
SHAZAM – HENKEL SCHWARZKOPF

20. SHAZAM – HENKEL SCHWARZKOPF

21. 21© 2014 Shazam Entertainment
SHAZAM – XBOX ONE

22. 22© 2014 Shazam Entertainment
SHAZAM – XBOX ONE

23. SHAZAM – XBOX ONE

24. 24© 2014 Shazam Entertainment
SHAZAM – SONY Z1

25. 25© 2014 Shazam Entertainment
SHAZAM – SONY Z1

26. THANK YOU!