Lifting the lid on JAM
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Paul Thomas and Katherine Carter of Grant Thornton talk to the Social Media Leadership Forum members on the reasons behind their implementation of the internal social networking platform, JAM.
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Lifting the lid on JAM
- 1. © 2013 Grant Thornton UK LLP. All rights reserved. Paul Thomas, Senior Manager, National Communications and Katherine Carter, Community Manager for Jam @tallpaul75 @kat_carter @GrantThorntonUK
- 2. © 2013 Grant Thornton UK LLP. All rights reserved. We don’t read policy unless we think we might have broken it.
- 3. © 2013 Grant Thornton UK LLP. All rights reserved.
- 4. © 2013 Grant Thornton UK LLP. All rights reserved.
- 5. © 2013 Grant Thornton UK LLP. All rights reserved. It's no longer about people's access to social media at work, but about how they can use social media for work.
- 6. © 2013 Grant Thornton UK LLP. All rights reserved. Social media is not for everyone… …social media should be understood by everyone.
- 7. © 2013 Grant Thornton UK LLP. All rights reserved.
- 8. © 2013 Grant Thornton UK LLP. All rights reserved. "Technology isn't important"… …but it had better work! Social. Social. Social. Focus on purpose.
- 9. © 2013 Grant Thornton UK LLP. All rights reserved.
- 10. © 2013 Grant Thornton UK LLP. All rights reserved. Where are we now? Instance created Unleashing Your Potential group Comms team joined Key project team members on board Thames Valley group CLEARR reps group National IS group LAUNCH
- 11. © 2013 Grant Thornton UK LLP. All rights reserved. The use case approach… - who's using it? - to what purpose? - is it repeatable? - how do we measure it? - what does success look like?
- 12. © 2013 Grant Thornton UK LLP. All rights reserved. Communications so far "Don't be…"
- 13. © 2013 Grant Thornton UK LLP. All rights reserved. Top 3 lessons
- 14. © 2013 Grant Thornton UK LLP. All rights reserved. Culture before technology...
- 15. © 2013 Grant Thornton UK LLP. All rights reserved. …but get the technology right!
- 16. © 2013 Grant Thornton UK LLP. All rights reserved. The conversation really isn't about "social" or "digital", but the way we work, as individuals and together as a firm.
- 17. © 2013 Grant Thornton UK LLP. All rights reserved. Questions?
Editor's Notes
- Beginning to communicate social media (5 mins) importance of not distancing social from other comms channels (covered by same policies)reflecting the immediacy of social comms in easy to swallow guidance >policypolicy vs guidance (only read policy if we think we may have broken it)people culture and strategy vs corporate culture
- (1 minute)Increasingly hard for brands like ours to find our voice on social mediawe empower our people to find their own, authentic voice and use it everyone's approach or need will be different
- Journey at GT (3 minutes)Access to social media and webmail opened 2010Social Business Programme started 2011Short space of time to move from people's "access to" to people's "business use of"2 years later and we're further along but a way to go – example of recent Advisory meeting
- Beginning to communicate social media (5 mins) understanding that social media is an individual choice and responsibilityit may not be the way that some people choose to workbut they should understand the impact it can have on our working lives
- single most effective way to sell social media is to show our partners their first page of Google resultsThat's when they want to have a conversationThat conversation largely falls into three categories
- Choosing a platform (5 mins)Everyone is going social – People management, CRM as you've no doubt seen – all have social elementsour path led to first hand experience that UX was absolutely key1st tool more about tech and integrations than simplicitynot about tech, but clear understanding that if tech doesn't work, you'll lose audience (people)Choice – presume OK to mention Jive and why we chose it (reasons above)
- importance of corporate objectives in setting platform objectives'use case' approach:who for?purpose?repeatable?measurement?success
- So what have we learnt at Grant Thornton?
- We've been really lucky with the timing