The document outlines Barclays' ideation process to encourage innovation across the company. The goals are to promote cross-group collaboration, embed innovation in daily operations, and generate commercial benefits. The ideation process involves employees submitting ideas organically or in response to business challenges. Ideas are then voted on, commented on, and refined collaboratively. Top ideas are pitched to senior leaders, who may sponsor projects for delivery if feasible and beneficial. Successfully implemented ideas then have their impacts measured.

1. Ideation@Barclays
Jack Malpas-Coker
April 2014
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Why Are We Doing This?
Encourage Cross-Group Collaboration
Embed a culture of Innovation as BAU
Drive Commercial Benefit
£
Provide the business with colleague insight
Give colleagues a voice

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Our End-to-End Process
Votes
Comments Few Votes
An individual proactively
steps up to deliverVotes
Top Ideas are
pitched to
Senior Leaders
Successful Ideas
delivered
Colleague
Ideas
Not Feasible

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Idea Generation & Ownership
Colleague
Ideas
Organic
Ideas
Business
Challenges
• Ideas have two main origins:
a) Organic colleague ideas, with varied business
benefits
b) Responses to a specific business issue or
question, posed by Senior Leaders
• The Submitter’s responsibility does not end on
clicking ‘Submit’ – it is their responsibility to drive
the idea, and provoke discussion around it

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Collaboration & Refinement
Few Votes
Votes
Comments
• Colleagues can Vote, Comment, and Share ideas.
The more noise around an idea, the higher the
probability of implementation
• Ideas are collaboratively refined, with discussion
driving innovative thinking
What about ideas with few votes?
• After 90 days, active ideas that do not meet a
minimum threshold are closed automatically
• WIP Ideas are not subject to the closure rules

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Proactive Implementation
• Any colleague can volunteer to implement an
idea, providing they have sufficient influence to
deliver
• If required, a Sponsor can be assigned to the
Idea, mobilising resource and becoming
accountable for delivery
• If the idea is not feasible it is closed
What happens next?
• As work continues, the Implementer provides
progress updates to the community
• Once delivered, business benefits are quantified
and captured within the tool
An individual proactively
steps up to deliver
Not Feasible

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Delivery via Senior Sponsors
• Top (voted) ideas are initially reviewed for feasibility
and impact to the business
• The selected ideas are then invited to pitch to a
panel of senior leaders, seeking sponsorship and
endorsement
• There are several forums like this across the group
Top Ideas are
pitched to
Senior Leaders
Successful Ideas
delivered
What happens next?
• Selected ideas build a detailed Business Case and
are moved into the relevant demand pipeline
• Once delivered, business benefits are quantified
and captured within the tool