Crowdemotiontm has developed a cloud-based technology that mimics human emotional processing using machine learning and neuroscience, aimed at enhancing user engagement. Key principles explored include the universality of emotions, their evolution, and cultural aspects, with applications across various industries such as media, corporate solutions, health, and security. The document highlights the importance of emotional journeys in content consumption and marketing, suggesting that factors like surprise and emotional buildup are crucial in capturing audience attention.

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“There is no Us & Them,
There is only us.”

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DEMO

3. CrowdEmotionTM created a technology that replicates the
emotional side of the human brain.
In the cloud. For anyone to use. Cost-effectively.

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How?
Machine learningNeuroscienceSignals

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Privacy?

6. Groundrules
USER AWARE
Users must be made aware of the intended use.
USER EMPOWERED
At anytime, users are able to choose their involvement within 1-interaction.

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what?
is neuroscience?

8. brief History of some Neuroscience...
1. Charles Darwin (1870s) - Claim: emotions portrayed on the face are universal and biologically determined.
1. Paul Ekman (1970s) - First taxonomy of universal facial expressions and their emotional significance

9. Principles of Emotions...
1/ Emotions Filter Stimuli
2/ Emotions are evolutionary
3/ Emotions are cultural
4/ True Emotions slip through

10. NeuroScience & decision making
fast & slow
thinking & emotional brain

11. so what is next
STATIC
DYNAMIC
AU’S
ALL

12. What’s relevant
Patterns of complex emotions
allows us to focus on how a stimuli changes emotions

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How...
do we use it?

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What is the fastest way to get from Waterloo to Kings X?

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What is the fastest way to get from Waterloo to Kings X?
12 minutes 23 minutes 22 minutes 51 minutes
How do these experiences differ?

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The experience a person goes through from initiation to action.
ExpressionJourneyTM

17. ExpressionJourneyTM of content
1 2 3 4
5 6 7 8
9 10 11 12
-ve emotion
+ve emotion
Key
EmotionalIntensity

18. EmotionalIntensity
● Single thread story and emotional response
● Ends on positive emotions, happiness and surprise
● Begins with higher confusion levels, quickly resolved
● High surprise and happiness at the start as ‘hooks’
● Gradual increase in surprise and puzzlement throughout
● A strong ‘reveal’ moment near the end
● Rapidly changing emotions
● Ends on a high of positive emotions
● A strong ‘reveal’ moment near the end
● Strong emotional ‘hook’ not required at the start
● Gradual increase in surprise and happiness throughout
● Low negative emotions
ExpressionJourneyTM of channels
-ve emotion
+ve emotion
Key

19. Alignment of content to channels
Non suitable content
● Complex, non-linear story
● Confusion too high on short timescale
Suitable content
Revision required
Suitable content
4
3 7
6
4 8

20. early findings
Christmas TV ads - What makes an ad go viral?
1. Surprise!
2. Pacing
3. Emotional climax

21. early findings
BBC show trailers - What makes a TV show trailer great?
1. Emotional build-up
2. Right length
3. Humour

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@ BBC WorldWide Labs
INSIGHTS
Audience
Engagement
By Market
Across Brands
PEOPLE
Connecting
22 offices
1 team
DIGITAL
Maximising
YouTube
Emotional
Recommendations

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@ Insurance Firm
BRAND
Humanising
Product Marketing
Customer Service
ux testing
Choose your own adventure

24. What will this change (industries)
Media Industries - Find, measure, engage, and respond to your audience
Corporate solutions - Optimise brand, HR, sales, customer services
Health & Human - Diagnose, monitor, and alert people about their conditions
Security Applications - Observe, discover patterns, flag mental states and behaviours

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IMAGINE

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Qualified self
Facial Coding
Voice Pitch
Gesture

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Emotional Profiling
● HR
● Public safety
● Risk assessment
● Mood control
● Medical

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Emotional entertainment
PARENTING
RELATIONSHIP
S
NEWS COMEDY

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how would you
humanise your brand?