Augme Mobile is a tool that allows brands and advertisers to add interactivity to traditional marketing media like magazines, packaging and outdoor advertising. It does this by enabling consumers to interact with "tags" like QR codes, text keywords or barcodes printed in or on the media. When scanned or texted, these tags can direct consumers to mobile content like websites, videos, coupons or promotions. Augme Mobile handles campaign setup, tracking consumer interactions and engagement, and ensuring content is delivered in the proper format for different mobile devices. It aims to bring ads to life through easy mobile interaction and measurement of campaign performance.
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
Mobile ist weiterhin ein riesiger Wachstumsgarant für Unternehmen. Mittlerweile haben die meisten Unternehmen Mobil-optimierte Webseiten.
Jetzt geht es darum, die User Experience zu verbessern und alle Effekte von Mobile zu messen – und den Wert der Interaktion für den Werbeerfolg besser zuzuordnen.
Dominik Wöber hat den Besuchern der PERFORMIX.Wien in seinem Vortrag Neuerungen vorgestellt, um die Performance KPIs zu verbessern und den Impact von Mobile zu messen.
Future on Mobiles - Advertising OpportunitiesVijay Sharma
This presentation provides an insight into the field of mobile marketing highlighting the latest trends in digital marketing and gives a walk through the most innovative mobile campaigns the world has seen.
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
"Mobile is the key driver for successful campaign. With the booming of mobile-based technology, people are drawn closer than ever, and here comes to the more advanced use of mobile itself to help increase the living condition of the whole community. A succinct, engaging and highly informative, with the support of various case studies from Cannes Lion and Spike Asia, Vincent Van Dessel, CEO of Y&R Vietnam has nailed the presentation, and interestingly show how the 21st century is changing with mobile technology. Please enjoy :) "
InMobi inDecode - How to Acquire & Retain High LTV Users InMobi
David Maciel from InMobi talks about 'Acquiring and Retaining High LTV Users Who Truly Find Value In Your App' at the InMobi inDecode, San Francisco meetup.
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
Mobile ist weiterhin ein riesiger Wachstumsgarant für Unternehmen. Mittlerweile haben die meisten Unternehmen Mobil-optimierte Webseiten.
Jetzt geht es darum, die User Experience zu verbessern und alle Effekte von Mobile zu messen – und den Wert der Interaktion für den Werbeerfolg besser zuzuordnen.
Dominik Wöber hat den Besuchern der PERFORMIX.Wien in seinem Vortrag Neuerungen vorgestellt, um die Performance KPIs zu verbessern und den Impact von Mobile zu messen.
Future on Mobiles - Advertising OpportunitiesVijay Sharma
This presentation provides an insight into the field of mobile marketing highlighting the latest trends in digital marketing and gives a walk through the most innovative mobile campaigns the world has seen.
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
"Mobile is the key driver for successful campaign. With the booming of mobile-based technology, people are drawn closer than ever, and here comes to the more advanced use of mobile itself to help increase the living condition of the whole community. A succinct, engaging and highly informative, with the support of various case studies from Cannes Lion and Spike Asia, Vincent Van Dessel, CEO of Y&R Vietnam has nailed the presentation, and interestingly show how the 21st century is changing with mobile technology. Please enjoy :) "
InMobi inDecode - How to Acquire & Retain High LTV Users InMobi
David Maciel from InMobi talks about 'Acquiring and Retaining High LTV Users Who Truly Find Value In Your App' at the InMobi inDecode, San Francisco meetup.
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Millennial Media - How to Monetize Your Appsthumbsup
Slide from Start it Up, Power it Up #4 by thumbsup.in.th
Speaker: Mr.Lichi Wu
More Detail of the event:
http://thumbsup.in.th/2013/04/start-it-up-power-it-up-4-eng/
Appiscreen presentation, MOBILE VIDEO AGENCY & ADVERTISING NETWORKStephane Boulissiere
Appiscreen is a mobile marketing agency for iOS, Android apps & mobile sites, rendering mobile video advertising at the heart of your digital performance campaigns.
Our technology allows publishers, advertisers and developers to monetize and promote their application with a unique advertising format.
All videos are created by our creative team for a unique user experience enhancing your brand awareness and your application promotion.
Your mobile video advertising campaign through a global network of premium partners sites and mobile applications plus the making of your video spot and online reporting and tracking
The APPoSHOW was created due to the demand of social media marketing and its effects on how businesses advertise. As part of their three steps to producing and helping their clients go viral, NHAMobile created this trade show specifically for its app owners. This new type of trade show will allow NHAMobile’s clients to promote their products and services in front of a large audience of like-minded consumers, all under one roof. Exhibitors can expect to grow their customer base and gain new business opportunities without risk and long-term commitment.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
2. EVERY AD SHOULD LIVE.
CONNECT. INTERACT.
Augme Mobile …
… is a tool for brands, packaging companies, ad agencies, etc
… allows ads and promotions to speak beyond one-way
communications.
… breaks down the barrier to interaction, reduces keystrokes
… is a web based marketing tool providing on-demand mobile
interaction between wireless consumers and all traditional
marketing media.
Magazines
Packaging
Newspapers
POP
Out of Home
3. AUGME MOBILE
Through a complete suite of services, Augme Mobile has created a one-
stop mobile marketing shop for marketers, brands and agencies.
Create and manage interactions with
consumers
Track response
Format and deliver media correctly
Turnkey promotions to get started right
away
5. AUGME MOBILE
CREATING MOBILE RESPONSE
• Millions of consumers who actively use text
messaging can text a “keyword” to the short code
• Everybody knows how to send a text message. Not
everybody knows how to open a phone browser.
• Can return a text link, plain text, media (properly
formatted for specific phone)
• Text “Refresh” to 87415 to receive a link to the
Refresh Miami website.
6. AUGME MOBILE
CREATING MOBILE RESPONSE
Open barcode reader on phone, point and snap barcode, visit website.
Fewer steps to interaction than SMS or URL entry
Barcode reader can be downloaded for many phones.
iPhone users can visit the App store and download:
Upcode, 2DSense, Beetagg, Neoreader, and others.
7. AUGME MOBILE
CREATING MOBILE RESPONSE
Enter campaign info
Choose type of
consumer response
“tag”.
Choose mobile
response- What should
customers see when
they interact?
8. AUGME MOBILE
CREATING MOBILE RESPONSE
Create a tag
Print it on traditional
media
Our preference is to
use more than one
tag type
9. AUGME MOBILE
CREATING MOBILE RESPONSE
Springer Mountain
Farms
Peel off label
Tags on front
Promo code on back
Enter promo code on
website
11. AUGME MOBILE
CREATING MOBILE RESPONSE
Initial interaction is a sign of interest
Customer may not have time to fully engage
We bookmark tags you interacted with
Customers can log into website and see all
their interactions
Chance for second interaction
12. AUGME MOBILE
IN DEPTH TRACKING ANALYTICS
Reports feature:
Is campaign generating
engagement with customers?
Which campaigns are working
better?
Who is showing interest?
13. AUGME MOBILE
ENTERTAINMENT AND PROMOTIONAL
PARTNERSHIPS
Turnkey promotions:
We have pulled together partnerships
Set up an engaging campaign quickly
14. AUGME MOBILE
ENTERTAINMENT AND PROMOTIONAL
PARTNERSHIPS
Music Library:
Ad+ Music™
Ringtones, downloads
FRM’s music catalog includes more than 2 million songs from all four major
record labels (Sony/BMG, Universal, EMI and Warner), as well as some of the
largest independent distributors (Orchard, IODA and CD Baby).
How-to videos, health
Ad+ Lifestyle Video™
information, etc
AnswersTV's lifestyle programming currently includes Health, Food, Magic, Wine,
Pet, J ewelry and Automotive programming. This broad line-up of clearly focused
video educates, informs, engages and entertains highly targeted audiences - on
Rebates: Get money
demand.
Ad+ Rebates™ back with Obopay,
Paypal
Inmar is the largest coupon and rebate clearer worldwide. By combining traditional
coupon and rebate expertise with Augme’s unique mobile platform, we are able to
deliver the first of its kind mobile in-pack rebate, which is instantly redeemable by
consumers anywhere and anytime using their mobile phone.
Coupons to loyalty
Ad+ Coupons™
cards
Partnered with top national retailers, InstaSave enables consumers to instantly
deliver a coupon directly their shopper loyalty card. With a national retailer
reach, InstaSave can deliver effective mobile couponing solutions for your
brand.
15. AUGME MOBILE
ADAPTING TO ALL MOBILE
DEVICES
Where clients have their
own media:
Upload it to site
We deliver in correct
format for phones
Build mobile websites
16. AUGME MOBILE
ADS LIFE
• Ads life to traditional media by allowing easy
interaction
• Overcome issue of delivering correct media formats to
phones
• Turnkey solutions allow quick and easy creation of
engaging campaigns
• Measure success of your interactive campaigns
• All together in one place for convenient and easy
creation of mobile interactive campaigns
Editor's Notes
I want to talk to you today about Augme Mobile, which is the company I co-founded and am working on full time these days.
So the idea behind Augme is to allow ad agencies, packaging companies and individual brands to make their traditional media such as packaging, billboards, etc interactive using mobile technology. Usually, when you are in a store and you see a product package, you get whatever information the brand could fit onto the packaging, and that’s it. Our goal is to make it easier for you (as a mobile phone user and a consumer) to get more information about a product when you see it in store, reduce the effort required to get this information, and hopefully allow the kind of interaction with the brand that might lead to a relationship.
So what we’ve done is create a web portal that allows interested parties to come in and make their packaging, advertising material, etc interactive. We can divide the services we offer roughly into four categories. The first category is “Mobile Response”, and it deals with how the target audience begins the interaction. We let our users create QR codes, text messaging campaigns and more.
We also help our users with the content of the interaction. Different mobile phones support different media formats, have different screen sizes, etc, so content needs to be adapted to different mobile devices. We also help source media that might be useful in campaigns.
Finally, we help our clients track the interactions that come from their traditional media.
So the first thing I want to talk about is the mobile response part. This will take up the bulk of my presentation.
On this slide you see a bunch of different- what we call “tags”. First up are 2D barcodes, which can be read using a mobile phone camera and appropriate software. We typically put a web address into these and use them to initiate a web session, although they can be used to hold plain text, phone numbers, etc. There are two popular kinds that we support- QR codes and datamatrix. Most barcode readers available for phones support both of these.
We also allow clients to create text messaging responses, like the one shown here. I’m sure you’ve seen these before. We typically use these to return a web address to a phone user so that they can initiate a web session.
So those are the two kinds of tag we currently support, but we’re soon going to support two more kinds. Users will be able to upload images such as logos that can then be recognised by popular image recognition systems like Snaptell and Spyderlink.
Users will also be able to upload audio files that can be recognised by software like Shazam.
In future, as other kinds of mobile interaction become available and practical, we will add these to our arsenal.
We actually recommend that all of our clients use text messaging in their mobile campaigns. That’s because just about every phone supports it. You can try out the text messaging by texting “Refresh” to 87415.
In that particular example, you should receive a link back to your phone that you can click to get to RefreshMiami.org. We can also return plain text, media like ringtones, wallpapers, etc.
QR codes and datamatrix codes are a more exciting type of response than text messaging and lots of people want to use them in campaigns because it’s a new technology. You need to have barcode reading software on your phone to decode the barcodes. On some phones like the Nokia N95 and others, there is a built-in barcode reader, but with most phones you have to download one. We have a mobile site from which anyone can download the appropriate reader for their phone. Actually, we don’t provide the decoders, but we have done some testing to determine which readers work best with which phones and we make recommendations on the site. You can get to the site by texting AUGME to 87415.
iPhone users can download any of a number of available decoders from the App store. I recommend Upcode and Beetagg.