The document describes a video advertising solution called BEEAD that provides quantifiable results. It offers several pre-roll and interstitial video ad formats that are guaranteed to be viewed in full screen from start to finish. BEEAD's advertising appears in ad-free environments before valuable content on premium websites. It uses double targeting and self-targeting to provide the most unique and powerful targeting available. Studies show BEEAD formats significantly increase brand awareness and recognition for advertisers. The solution has generated over 85 million clicks and is one of the top advertising networks in France. It is now launching in other countries in Europe. BEEAD guarantees clear formats and the ability to track any campaign details. It also offers opportunities to

1. QUANTIFIABLE RESULTS,
THROUGH THE MOST PREMIUM AND POWERFUL
VIDEO ADVERTISING SOLUTION AVAILABLE
All rights are under patent protection

2. UNTIL NOW…
PRE-ROLL
BEFORE A VIDEO
CLICK INTERSTITIAL
TO PLAY BETWEEN PAGES

3. BY DELIVERING THE MOST POWERFUL & ENGAGING VIDEO ADVERSITING SOLUTION

4. OUR PROMISES
100% COMPLETED VIEW
100% IN FULL SCREEN
GUARANTEED TO DRIVE QUALITY AND ENGAGED TRAFFIC
ALL ADVERTISING FALLS WITHIN AD FREE ENVIRONMENTS
UN-INTRUSIVE AD FORMAT
ADVERTISING EXPOSURE ALWAYS APPEARS BEFORE VALUE
ADDED CONTENT FROM QUALITY AND TRUSTED
PREMIUM WEBSITES

6. ONLY AVAILABLE BEFORE VALUE ADDED CONTENT

7. ETING
DOUBLE TARG
+
ADSERVER USER S
ELF-TAR
N
OPTIMIZATIO NO ONE
KNOWS
GETING
:
TARGETING THE INT
ERNET U
THAN H SER BET
IM TER
= THE MOST UNIQUE & POWERFUL TARGETING

8. USERS CHOOSE GUARANTEEING
THE VIDEO AD THE BEST QUALITY
THAT THEY WANT TO VIEW VIEWS POSSIBLE GUARANTEED VIEWS !
100% ENGAGEMENT GUARANTEE HD FULL SCREEN, SOUND ON BEEAD GUARANTEES
BEST BRAND RECOGNITION TOOL CANNOT CHANGE TAB WHILE THAT 100% OF VIDEO ADVERTS
WATCHING THE VIDEO ARE VIEWED FROM START TO FINISH !
SELF TARGETING = PAY ONLY FOR
RELEVANT & ENGAGED USERS INTERNET USERS ARE
100% ENGAGED, 100% RECEPTIVE

9. INTERNET USERS
ARE REDIRECTED TO YOUR WEBSITE
WE GUARANTEE 1 CLICK TO ADVERTISERS DESTINATION SITE
FOR EVERY COMPLETED VIEW
THIS INCREASES BRAND EXPOSURE
GENERATES QUALITY AND ENGAGED TRAFFIC – 70% LANDING RATES
OFFERED ON A COST PER ‘ENGAGED CLICK’ BASIS !!!

10. METHODOLOGY
BRAND = CETELEM
Study by GroupM France Dec 2011

11. SIGNIFICANT INCREASE IN BRAND AWARENESS
«TOP OF MIND»
28% 47%
NOT EXPOSED EXPOSED
TO A BEEAD FORMAT TO A BEEAD FORMAT
DOUBLING THE BRANDS ‘TOP OF MIND’ IN 1 EXPOSURE !
Study by GroupM France Dec 2011

12. SIGNIFICANT INCREASE IN BRAND AWARENESS
«BRAND RECOGNITION»
AFTER THE RECALL STAGE OF THE STUDY
USERS WERE ASKED TO NAME THE FIRST 5 CREDITS COMPANYS
THAT CAME TO MIND
37% 61%
NOT EXPOSED EXPOSED
TO A BEEAD FORMAT TO A BEEAD FORMAT
Study by GroupM France Dec 2011

13. IMPRESSIVE ADVERTISEMENT RECOGNITION OF THOSE EXPOSED (90%)
90% OF USERS EXPOSED TO BEEAD’S FORMAT ARE BETTER REMEMBERED
THE ADVERT AND IT’S MESSAGE THAN THOSE NOT EXPOSED
Study by GroupM France Dec 2011

14. GLOBAL ADVERTISERS
MORE THAN 70% RENEWAL

15. 1
U.V NNR
85 27
st
MILLIONS OF CLICKS MILLIONS
1st ADNETWORK MORE THAN ONE OF THE TOP ADVERTISING
IN THE FR 3 PER SECOND LAST YEAR NETWORDS IN FRANCE
(ACCORDING TO NIELSEN)
NOW LAUNCHING IN UK, ITALY, SPAIN AND GERMANY…

16. U.V NNR
16
MILLIONS
ONE OF THE TOP ADVERTISING
NETWORDS IN ITALY

17. EXAMPLE IT PUBLISHERS
PREMIUM NETWORK

18. OUR NETWORK GUARANTEES
100% CLEAR
EXCLUSIVE FORMAT TO OUR NETWORK
MULTI-CAPPING NETWORK EXCLUSION ZONE
ABLE TO TRACK ANY CAMPAIGN THAT WE RUN
AS YOU WISH

19. GENERATING FREE VIEWS
THE INTERNET USER ALWAYS WATCHES
THE ADVERT VIA THE BEEAD FORMAT
HOWEVER….
BEEAD HAS THE ABILITY TO PLAY YOUTUBE HOSTED VIDEOS
INCREASING HITS ON YOUR YOUTUBE CHANNEL
VIEWED VIDEOS ARE ALSO TAKEN
INTO ACCOUNT ON YOUTUBE COUNTER
BEEAD CAN RAISE YOUTUBE HITS ENOUGH TO ENSURE
THAT YOUR VIDEO IS PLACED BETWEEN THE MOST VIEWED
AND MOST POPULAR SECTIONS OF THE YOUTUBE SITE,
HELPING IT IN MAKING AN IMPACT AND INCREASING FREE VIEWS
UP TO 75% !

20. INTERACTIVE FORMATS
POSSIBILITY TO INTEGRATE
SHARING BUTTONS ON FACEBOOK, TWITTER
TO OBTAIN UP TO 4% SHARING
POSSIBILITY TO INTEGRATE
INTERACTIVE VIDEOS

21. BeeFan

22. BeeFan
BEEAD FORMAT
ALWAYS BASED ON INTERNET USERS FREEDOM
WE GIVE INTERNET USERS THE POSSIBILITY EITHER TO WATCH A VIDEO AD
OR BECOME FAN OF A BRAND BEFORE ACCESSING
TO THEIR ADDED VALUE CONTENTS.
THEY HAVE TO CHOOSE BETWEEN 3 VIDEO ADS OR A FAN PAGE.
NON COMPUSORY ACTION THAT CAN BE SKIPED
INTERNET USERS WILL ONLY BE FAN OF YOUR BRAND IF THEY ARE INTERESTED;
OTHERWISE THEY CAN WATCH 1 OF THE 3 VIDEOS EXPOSED OR EVEN SKIP TO GET TO THE NEXT STAGE !
« LIKE » ON A FACEBOOK PAGE
CLICKING ON THE FORMAT REDIRECTS YOU ON YOUR FAN PAGE,
NOT ON DIRECT « LIKE ». THIS WAY INTERNET USERS SEE THE
CONTENT OF THE PAGE THEY « LIKED »

23. BeeFan
OUR GUARANTEES
ON BEEAD’S, INTERNET USERS HAVE THE CHOICE BETWEEN WATCHING A
VIDEO AD, BECOMING FAN OR SKIPPING THE ADVERTISING STAGE.
NO DIRECT « LIKE », ONLY ON FACEBOOK PAGES
IMPLEMENTATION OF A DOUBLE TRACKING, YOU KNOW THE EXACT NUMBER
OF FANS
POSSIBILITY TO ASK THE APPS OF GENERATED FANS TO KNOW THE « DE-FAN »
RATE AFTER THE CAMPAIGN
AVERAGE « DE FAN » REGISTRED : 6%

24. FRANCESCA DEGASPERIS GIUSEPPE BRONZINO
Account Director Head of Sales
+ 39 3316273782 +39 346 5023426
francesca@beead.it giuseppe@beead.it