Social Media in the Classroom - Political


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Social Media in the Classroom - Political

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Social Media in the Classroom - Political

  1. 1. Social Media in the Classroom Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication [email_address]
  2. 2. Social Media in the Classroom <ul><li>Teach students professional use of social media to achieve goals: promote, interact, share, connect and evaluate </li></ul><ul><li>Any class, whether technology-related or not, can use social media to engage students </li></ul><ul><li>Many colleges now include Social Media-specific courses </li></ul><ul><li>Social media can be used in special projects or events </li></ul>
  3. 3. Blogs <ul><li>Use blogs as discussion forums for courses; encourage students to fully utilize features of blog: links, images, embedded media, commenting </li></ul>
  4. 4. Twitter <ul><li>Set up accounts </li></ul><ul><li>Follower recommendations around course topic ex. Follow local or national politicians or media that focus on politics, like @texastribune </li></ul><ul><li>Encourage students to follow meetup groups in their field and attend events in real life </li></ul><ul><li>Twitter assignments </li></ul><ul><li>Use of course hashtag </li></ul>
  5. 5. Facebook <ul><li>Set up a Facebook group or page for class – students don't need to “friend” instructor </li></ul><ul><li>Show examples of Facebook pages for groups and entities </li></ul>
  6. 6. YouTube <ul><li>Search the site to find instructional or related videos </li></ul><ul><li>Have an assignment where students find relevant videos and embed on blog </li></ul>
  7. 7. LinkedIn <ul><li>Regardless of whether it is course-related or not, all instructors should encourage students to sign up on LinkedIn. It's a great way to start their professional networks. </li></ul><ul><li>Professors' networks can be helpful to students. </li></ul>
  8. 8. Guest Speakers <ul><li>Always great to have guest speakers, whether in person or via Skype. </li></ul>
  9. 9. Social Media Course <ul><li>Social Media at Work – </li></ul><ul><li>Goal of course is for students to explore the concept of professional uses of social media and personal branding; students should emerge from the class with a the tools necessary to develop and improve their own personal brand </li></ul><ul><li>Students create their own blog on a topic; we use Wordpress </li></ul><ul><li>Twitter and Twitter assignments </li></ul><ul><li>Facebook group related to blog </li></ul><ul><li>YouTube video embedding </li></ul><ul><li>Integrated discussions on current topics and implications </li></ul>
  10. 10. Social Media Course
  11. 11. Photo and Video Assignments <ul><li>Most students have access to a camera that shoots photos and video </li></ul><ul><li>Students are to develop both a photo slideshow (using Picasa and Flickr) and a video (uploaded on YouTube) </li></ul><ul><li>Both projects require context and content; captions for photos; interview or demonstration for video. </li></ul><ul><li>Students don't need to edit video, just point and shoot. But can if they want to. YouTube even has a video editor now ( ) </li></ul><ul><li>Embed media on blog </li></ul>
  12. 12. Final Assignment <ul><li>Social Media Strategy paper </li></ul><ul><li>Can write on ideas for improving own personal brand or how they would implement concepts for an organization </li></ul><ul><li>Requires background, research, and 4-8 specific strategies with detailed descriptions of how they would implement </li></ul><ul><li>Summary blog post </li></ul><ul><li>Many students have indicated that this paper, along with their developed online presence, helped them in interviews and in securing a job </li></ul><ul><li>Students practice writing, linking, visual journalism and have a perspective on current topics </li></ul><ul><li>Course itself does not require advanced technical skills, just a curiosity to try out new things. </li></ul>
  13. 13. Special Projects
  14. 14. Other Examples of Political Use <ul><li>Arrested tweet - 2008 </li></ul><ul><li>Mumbai attacks - 2008 </li></ul><ul><li>Iran Election - 2009 </li></ul><ul><li>Egypt – 2011 </li></ul><ul><li>Japan earthquake - 2011 </li></ul><ul><li>Jeff Jarvis use of #fuwashington hashtag </li></ul><ul><li>Obama tweets for #compromise </li></ul>
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