About the only and most successful volunteer initiative to clean up the river Nile .. and keep it this way.

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Taking care of an eternal river …
VeryNile initiative

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 About river Nile – Significance of the Nile to Egypt. Reasons and impact of Nile pollution. What
are people doing about it? What is VeryNile?
 Bassita… One click can change the world – Crowdfunding. Clickfunding.
Campaigns of Bassita. Facts and figures.
 About VeryNile – Dangers of plastic pollution. What does VeryNile do? Partners and friends. Our
roadmap. VeryNile in the press.
 Keeping VeryNile alive – Sponsor. Volunteer or Spread the word.
 The creators of VeryNile – Bassita. Greenish
Egypt.. Gift of the Nile ‫مصر‬«‫النيل‬ ‫هبة‬»
Cleaning the Nile… one batch at a time

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About river Nile … 1 of 3
 World’s longest river. Runs for 1200KM inside
Egypt. South to North
 90% of population lives next to it. Provides
drinking water. Irrigation for crops and means
of transport for thousands of years..
 Was essential in building Egypt’s civilizations.
 Herodotus called Egypt ‘ the gift of Nile’… still
valid 2500 years later
Nile: A key role in the life of Egyptians
 Rural population disposing of garbage, sewage and other
refuse directly into the Nile
 Spills from commercial boats and industries: oil, fuel and
chemical waste.
 Insufficient and ineffective rules and regulations against Nile
pollution.. Weak enforcement
 Lack of public awareness or collective efforts to protect the
Nile
Why is Nile so polluted?
Satellite picture of Egypt taken from 220 Miles. Shows the
Nile strategically located across the country
Most Egyptians live so close to the Nile

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 Chemical. Biological and Physical pollution has
many negative effects..
 Lower quality of drinking and irrigation water,
blockage of waterways, degradation in looks
and odour, loss of potential revenue and
impact on marine life
 Physical pollution is the most visible type and
one that is easiest to control.
Impact of pollution
 Chemical and biological pollution is caused by
public or private corporations
 Individuals cannot face such large entities
alone. Need government intervention
 Physical pollution however is caused by the
public. Civil societies and individuals can make
a difference in this case
Who’s responsible for what?
About river Nile … 2 of 3
Chemical waste flowing freely into the Nile
Debris and trash floating over Nile canals

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 Very little is done about controlling Nile pollution
 All efforts were few and far between. As well as
short lived.
 Need major initiative that attracts attention
What are people doing about it?
 VeryNile is a pioneer initiative. Aims to seriously
and sustainably clean the Nile.
 Makes sure of community involvement thru
volunteering and small donations. We got
instant results.
 Pilot event showed immediate results.
 Almost seven tons of plastic waste and debris
were collected so far
What are we doing about it?
About river Nile … 3 of 3
Debris and trash floating over Nile canals

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Bassita
One click can change the world!
‫بسيطة‬...‫واحدة‬ ‫بضغطة‬ ‫العالم‬ ‫تغيير‬ ‫يمكننا‬

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What is Crowdfunding
 Crowdfunding is raising small amounts of money
from large amounts of people to fund a project.
 Has 3 main players: Project initiator. Individuals and
platform to bring both together
 Ideal for small businesses
 Crowdfunding raised 34 B USD in 2015 alone.
Expected to double by 2020
About Crowdfunding
 Gives more liberty to project initiator. Thus providing
higher possibility for success.
 Reduces risk for investors since no one is paying a
very large amount
 Brings people ‘together’ especially in cases of
projects serving the community
 Can be made via different channels but online is the
most preferable
How is it different?

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Bassita Clickfunding
 Clickfunding is a more specific type of crowdfunding made for the online community.
 Trademarked by Bassita team. It was very successful especially for charity purposes
 A win-win situation. The sponsor. The recipients and the platform.
How does it work?
 The role of social media in uniting people and causes was apparent in 2011 during the Arab spring. The
Bassita team realized how important that could be and decided to capitalize on it.
 Bassita started up as an Egyptian innovation in 2014. Received many awards and recognition since then.
 Bassita and its Clickfunding campaigns have helped many, many people with good causes
When did it start?

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Bassita campaigns
 The “power of a click” was active in 12 campaigns so
far. With many more to come.. In almost every area
imaginable.
Campaign for every occasion

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VeryNile
Taking care of an eternal river
‫نايل‬ ‫فيرى‬ ‫مبادرة‬..‫النهر‬ ‫على‬ ‫المحافظة‬‫الخالد‬

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A plastic disaster looms
 Plastic waste is growing at alarming rates.
 There will be more plastic than fish by
2050.. That’s 3.5 Trillion pieces of plastic
 90% of plastic waste caused by only 10
rivers. Nile is one of them.
Oceans of plastic... Rivers of plastic
 Plastic is a petroleum based item heavily
used by us
 Not biodegradable. Contains hazardous
substances that cause severe pollution.
 Fragmented plastic gets swallowed by
fish and other marine life.
 This harms all living beings including
humans
A lot of damage caused by plastic
World oceans are suffering from plastic pollution
Most of which comes from rivers.. Specifically 10 of them

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About VeryNile
 Cofounded by start-ups: Bassita and Greenish. First
initiative of large scale and efficient Nile clean up
 First initiative for large scale and efficient Nile clean up
 Develops eco solutions and tools to ensure
sustainability of operation.
 Monetizes trash thus giving incentive to fishermen and
others to continue operation
 Depends on volunteers, individual and corporate
sponsors
An initiative with many goals
A successful pilot event
 Create jobs and generate income for many
 Raise the sense of community and sets good example
 Builds lasting relationships
 First event was 15th December 2018.
 Joined by 200+ volunteers from 20 organizations.
Included NGO… private and governmental sectors
 Significant media presence
VeryNile flagship boat at work
Our first public invitation

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Fishermen were happy to
get involved…
What does VeryNile do?
 Cleaning.. Awareness – Organize
educational events about dangers of plastic
pollution.. conservation and responsible
consumption
We aim to reach 20,000 recipients in the next
six month
 The campaign boat – Developed with civil
engineers.. It helps remove trash and raise
awareness.
Equipped with solar panels and solar mills in
addition to paddles and an electric motor
 Fishermen and garbage collectors –
Establish partnerships to create sustainable
mechanism of garbage collection.
Three main activities..

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Partners. Supporters and friends
 VeryNile boasts has many partners.. Supporters and friends. New ones join us every week
 We have local NGOs working with us, established businesses, start-ups, youth clubs,
municipalities and two Egyptian ministries
 New organizations join us every week. We hope to see you soon
Our
Partners…
Supporters
and..
friends

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VeryNile campaigns.. 1 of 3
Pilot campaign: 15th December 2018
Who Where Results
200+ volunteers from Cairo Sea Scouts. Giza Sea Scouts. Nile Taxi
et al.
Cairo 1.5 Tons of waste
collected

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VeryNile campaigns.. 2 of 3
Second campaign: 9th February 2019
Who Where Results
300+ volunteers from Cairo Sea Scouts. Giza Sea Scouts.
Egyptian Ministry of Environment and others
Cairo 5 Tons of waste
collected

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VeryNile campaigns.. 3 of 3
Third campaign: 23rd February 2019
Who Where Results
150 volunteers from local community, students and focus groups Luxor 1 Ton of waste
Fourth campaign: 23rd March 2019 - Planned
Who Where Results
On the occasion of ‘World Water Day’.. Cairo 10 Tons of waste

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VeryNile in the news
 Voice of America News..
 Al Ahram English | Egyptian Streets | Masrawy News
Nice coverage locally and regionally

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Keeping VeryNile alive
 We welcome donations in any form… tools,
equipment.. Material and monetary contributions
 Will be directed towards paying fishermen, garbage
collectors and participating communities
 Can also buy one of our special VeryNile products
Sponsorship
 Cannot continue without good volunteering spirits
 Please come join us. Bring family and friends
Volunteering
Will build our ‘Nile Garbage Monster’ too
Our own VeryNile bracelets
 Equally important as the other two… Please
1. Share us, our activities and pictures on your social
media accounts
2. Tell your friends about VeryNile wherever you go.
The benefits are more than you think
Spreading the word

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Thank you