An outline of a few 'buzzwords': CSR, SDG and linear economy vs. circular economy [AKA Circularity] Offers a simple and realistic guide on how to implement circularity at our homes | small offices

1. 1 Orange Restricted
About
Circular Economy..
PACER Consultants | Sherif Issa | August 2020

2. 2 Orange Restricted
 Common terms and ‘Buzzwords’ ...
Our talking points..
 What are the SDGs? [Sustainable Development Goals]
 What is Goal 12? Why is it so important? .. and what is Goal 17?
 Importance of CSR. Can you really measure CSR? .. How?
 The UN Global Compact. Every ethical business should be in it
 The current status of linear economy..
 The basic difference between recycling and circular economy
 Time for a ‘Circular Economy’…
 Little things mater more than you know: Conservation
 Saving energy. Saving water
 Awareness
 Implementing Circular Economy in our lives… Realistically.
Effectively. Economically

3. 3 Orange Restricted
SDG 2030: 17 Global goals and 169 targets
 The SDG agenda is defined by goals
and targets represented by 230
indicators.. what cannot be measured cannot
be evaluated
 Some businesses already had initiatives
that contributed to the SDG.. some were
running even before the SDG agenda was
created
 These initiatives are part of the ‘modus
operandi’.. For many businesses

4. 4 Orange Restricted
The essence of PPP [Public Private Partnerships]..
Much needed Egypt to raise the quality of service
offered by semi governmental entities like ..
Museums and parks, infrastructure services and
even some emergency services..
Key enabler for
circular economy
Goals No 17 .. and No 12.. What about them?

5. 5 Orange Restricted
Corporate Social Responsibility… 1 of 2
 CSR aims to ensure that companies conduct their business ethically.
 It means taking account of social, economic, environmental impacts
while considering human rights.
in other words, it broadens the scope of company commitments.
 CSR is a relatively new track of thought.. but is growing fast.
 CSR It is a legacy for corporations. It can guarantee their immortality!
“… to build and sustain brands people love and
trust, one must focus on growth that is not only
good for shareholders but also good for our
customers, employees, business partners, the
community we in and the planet we inhabit”
- Irene Rosenfeld. CEO Kraft Foods
“a business that
makes nothing but
money is a poor
business”
Henry Ford 1863-1947
Captain of American Industry
My favorite quote..
One that sums it all up!
‫عن‬‫المسؤولية‬‫االجتماعية‬‫للشركات‬..‫ماهي؟‬‫و‬‫ما‬‫هو‬‫هدفها؟‬

6. 6 Orange Restricted
Why is CSR so important? 2 of 2
 Efficient operations, conservation and waste management has a direct
effect on savings.
 Employees in companies with good CSR programs feel proud and their
morale is always better.
 Employers find it easier to attract and maintain talent. As well as
investments in a world that values sustainability.
 Compliance to rules and
regulations avoids legal
costs.
 Customers love brands
that are associated with
good CSR
‫اهمية‬‫المسؤولية‬‫االجتماعية‬‫للشركات‬..

7. 7 Orange Restricted
UN Global Compact – the
largest international CSR agreement in the world.
Global Reporting Initiative –
independent globally recognized system
reporting sustainability KPI
ISO 26000 – int’l standards helping
corporations address and assess their social
responsibilities
Frameworks of CSR action…
CSR is getting increasingly streamlined, comprehensive and
metric driven. The most popular frameworks governing CSR include…
‫اطر‬‫العمل‬‫في‬‫المسؤولية‬‫االجتماعية‬‫و‬‫كيف‬‫يمكن‬‫قياس‬‫فعالية‬‫برامجها‬‫؟‬

8. 8 Orange Restricted
The United Nations Global Compact
 Strategic initiative for businesses to be aligned with 10 universal principles in:
Human Rights. Labour. Environment and Anti Corruption
 Largest CSR agreement ever. Established by the
United Nations almost 20 years ago.
 Calls for action on various related issues.
 Has members from all multinationals and most
national corporations in Egypt
‫عن‬‫ميثاق‬‫التحالف‬‫العالمي‬‫لألمم‬‫المتحدة‬

9. 9 Orange Restricted
What is
Circular
Economy?

10. 10 Orange Restricted
Many definitions.. Same concept
My take! What is the basic difference between circular economy and recycling?
In circular economy, the idea of recycling,
reuse and repair is considered from the
very start..
From the design stage, a product is
designed and its material is selected in a
way that makes it easy to dismantle and
reuse in newer – or even different –
models with minimal modification.
“A circular economy (often referred to simply as
"circularity"[1]) is an economic system aimed at
eliminating waste and the continual use of
resources.”

11. 11 Orange Restricted
 It consumes whatever
left of valuable natural
resources and…
 Generates much waste
that becomes hard to
manage
 A sustainable model
must be adopted… and
fast.
We are living a world of linear economy
Our current “Linear” economy is a take, make and dispose
mode of production..
.. But we cannot go on like this forever. It is not sustainable

12. 12 Orange Restricted
 Make sharing, repairing, reusing and recycling equipment to
be the norm rather than the virtue
 Adapt our business models to capitalize on the fair use of
natural resources.
 Develop an approach that focuses on righteous modes of
design and production. Put circularity as one of the design
criteria.
And now we must commit to circularity
.. By taking a few but essential steps.
This is what many medium and large business have done…
So how about the individuals? and smaller
businesses? .. How can they do their part in
committing to circularity.

13. 13 Orange Restricted
Implementing Circular
Economy in our lives..
Realistically. Effectively and
Economically

14. 14 Orange Restricted
Conserve
Resources
 Set an example. Start by yourself. Spread the word.
Support awareness
Get into the habit of ‘reuse’… there is much you can do
 No more plastic Please! .. Forget plastic bags, use
biodegradable ones… Don’t do plastic bottles, buy
glass refillables instead.
 Don’t stack old clothes. Give them away. You will save
space and do good to others
Implementing circular economy in our lives 1
Little things matter more than you think ...
Be a “Recycling Champ” …
Egyptians are very good at it
 Support ‘Zabaleen’..
 Give away end-of-life electronic
stuff. Don’t just store them at
E-waste is the fastest growing
type of waste and also the one
with most potential.

15. 15 Orange Restricted
Save
Energy
 Set an example start by yourself. Spread the word.
Support awareness
 Always use LED lighting. You won’t believe how much
it saves. Establish a ‘successive’ replacement plan. ..
Take advantage of national campaigns that finance the
transition to all LED lighting.
 Use energy prudently and “Turn it Off”
 Try to car pool.. Encourage car pooling
 Try to use public transportation - in some occasions, it
is quite doable in Egypt.
 Buy solar powered appliances whenever you can – it
works well with water heaters.
 Implement Tarsheed principles in homes and offices.
Implementing circular economy in our lives 2

16. 16 Orange Restricted
Save
Water
Implementing circular economy in our lives 3
Awareness
is a key
element in
achieving
circularity
 Get into the good habits of saving water. Support
community campaigns that call for saving water.
 Do the actions that “go without saying” .. Fix leaky
fixtures and use water prudently.
 Consider modifying your diet based on rates of water
consumption for each product | crop.
Beef is high. Chicken is low. Rice is high. Wheat is low
 Do these 100 actions at home and office

17. 17 Orange Restricted
Next time… Let’s
talk about
Net Zero
The latest trend in
sustainable buildings

18. 18 Orange Restricted
Thank you
Merci