The Orange Group portfolio to empower women economically, intellectually and socially. Very good success stories

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M Women...
an Orange Group program for connected
women
ITU UNESCO Digital Inclusion Week | American University in Cairo | 24 September 2018 | EG
Africa Middle East
portfolio

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 Orange in Africa Middle East – an extensive operation. millions of customers.
hundreds of services. Remarkable social responsibility portfolio.
 Facts and figures – about women in Africa.
 About the M-Women program – when did it start? what does it aim for?
 Digital technology empowering women – three main drivers
Highlights …
 Success stories – from Egypt. Morocco. Guinea. Mali. Congo. Senegal and more
 Conclusion – lessons learnt..
M-Women program in action!

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Orange in Africa and Middle East
Global multi-service operator
and key player in digital
transformation ..
Started operation in
EgyptY1998
Orange Egypt Numbers
Received ISO 14K
CertificationY2001
Mobile subscribers34 M
Fixed DSL broadband
subscribers350 K
Value Added Services260
Roaming agreements w
countries and territories190
Cellular sites nationwide7500
Shops.. In addition to
extensive POS network250

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 Only 10% of sub-Saharan Africans have bank accounts
 90% of women’s income goes towards their families and
community
 Half of the farming sector workforce consists of women
 Africa has the highest gender-based discrepancy for
internet access: 23% difference between men and women.
Facts and figures:
According to GSMA studies…
 Between 2015 – 2020: Digital and financial inclusion of women will
generate economic growth valued at 170 B USD
 Between 2020 – 2030: Widespread access for women to ICT via
mobiles would boost personal income by 14% and 20% respectively

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 Launched by Orange in 2015… Along the lines of Orange
for Development O4D program.
Aims to:
1. Promote women self sufficiency through use of digital
technology
2. Digitally include women. Thus boosting their
contribution to sustained economic and social growth
 Offers services tailored to women needs and supported by
local stakeholders.
About the M-Women program
Orange provides services in the field of mobile money, energy,
entrepreneurship, m-health, m-education, environment and
m-agriculture

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… but how is
Orange
empowering
women through
technology?

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Implementing the M-Women program
Increase mobile penetration
via tailored offers suitable for
a certain community and
culture…
Ivory Coast. Egypt. Morocco
1 Connectivity
3
Supporting
entrepreneurship
Essential services adapted to
specific needs…
 Farming services
 Educational services
 Healthcare services
 Financial services
Value Added
Services2
Nourishing talent..
 Tutoring till incubation
 Acceleration
 Competitions

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M Women...
the Success Stories!

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Safety and fear of harassment are strong barriers preventing
women from using a mobile phone
Better access to recharge
 The Private Recharge enables customers
to buy prepaid electronic top-up without
disclosing their number to retailers.
 Launched in Egypt May 2016
 Service is free of charge. Has attracted
600K subscriptions in Orange Egypt alone
 Over a 100 new female subscribers use it
every day..
 Service deployed in Morocco too
1 Connectivity

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Helping women of all ages achieve financial independence
thru use of Information Technology
 A collaborative effort between Orange and
expert local NGOs in November 2017
 10 Centers established in 4 southern
Egypt governorates
 Supported 1500 Women improve their
economic conditions.
 Contributed IT equipment, held several
meetings and conducted extensive training
 Established links between participants and
micro-loan entities and businesses.
Digital Centers in Egypt
3 Entrepreneurship

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Orange Guinea innovates by introducing a new fundraising
service via Orange Money
 For groups, associations and NGOs.
 New service allows women groups known
as “Sèrè” to organize tontines, recover or
transfer money easily
2 Value Added Services
… O’Collect in Mali
SINI TONON.. A free micro insurance
and savings service for Orange Money
O’Collect in Guinea
 Customers build their savings and receive yearly interest.
 Insurance starts once a specific amount is reached.
 Financial assistance and healthcare advice provided when necessary
 Customers automatically enter draws for cash prizes

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Timely alerts to ensure good follow-up
 Over 100K women are now receiving
personalized, accurate and updated health
information
 Helps women overcome social and
sanitary difficulties caused by lack of family
planning.
Cycle M: Helping women in DRC
2 Value Added Services

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Linguère Digital Challenge. Awarding Senegalese companies
who use technology and are led by women
Women entrepreneurship in Senegal
 Started in 2015. Competition specially
tailored to recognize female business
leaders
 Winners receive cash prizes and a start-up
package that includes a year support from
Sonatel and partners
3 Entrepreneurship

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Orange foundation digital training all over Africa
in Cameroon, Botswana, Ivory Coast, Egypt, Guinea, Mali,
Morocco, Niger, Madagascar, DRC, Senegal, Tunisia; and..
Jordan.
 112 Orange Foundation Digital
Centers help women enter the
professional world and expand their
activities.
 Program aims to promote Digital
Inclusion of Women.
 Familiarize them with basic digital
tools and software
3 Entrepreneurship

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 M-Women is part of O4D program which is a commitment in 20
African countries aiming to digitally include women.
 Orange carried out M-Women stakeholder dialogue campaigns in Niger
and Senegal. Such dialogues are the first of its kind by a telecom
operator.
 Experimentation will continue to better understand social and economic
challenges women face.. and identify appropriate telecom solutions
Conclusion:
 Digital technology will drive women empowerment and make them
recognized players in the economies of African countries.
 Services like M-Agri, Orange Money, E-education and E-health are
major steps in the right direction
 Still lots to do… M-Women needs extensive network of partnerships
with NGOs, charities and donors to better integrate into the local eco
system.

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Thank you | Merci
‫استماعكم‬ ‫لحسن‬ ‫ا‬‫ر‬‫شك‬
All your questions are welcome now or by sending us an email to
environment.eg@orange.com