See the 8 things Marketers need to embrace to win with Customers in today's changing landscape. It starts with the C-Suite and the Customer Experience.

1. Marketing Insights
from Advertising
Week 2018

2. 1.CMOs need a wide array of skills sets
from Storytelling to Data Analysis to
owning a P&L statement much like CEOs
and other General Managers if they want
to survive and thrive in today changing
landscape.

3. 2. CMOs need to be the Voice of the
Customer inside of the organization and
understand how intent is changing the
customer journey.

4. 3. Customers want a personalized
experience with brands while having the
their data protected.

5. 4. Brands need to take a different approach
when Understanding and Marketing to Gen
Z

6. 5. Marketing and Advertising is not the same
anymore.

7. 6. Today's successful marketer is generous,
gives value to the customer and does not
steal their attention.

8. 7. AI will empower Marketers to do their jobs
better; bring them closer to customers.

9. 8. AI will also allow marketers to get quicker
feedback to see which campaigns work best
at different points in time by allowing them
to make sense of all the data they collect.