1. There are four distinct stages of Social Selling with LinkedIn, which is one of
the most productive ways business development professionals are growing
their business. Embrace these steps, make them part of your daily routine,
and you will see significant results.
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Whether or not you decide to leverage LinkedIn on a daily basis, positioning your
profile to reflect your subject matter expertise is foundational to building your
professional reputation. Shifting your profile’s focus from a resume to a resource
gives you the opportunity to educate your buyers with valuable insights and it gets
them excited to take your call.
What is Social Selling
with LinkedIn?
Develop a Buyer-Centric Profile
Engage with Your Existing Network
One of the biggest mistakes professionals make on LinkedIn is to connect and forget.
Welcoming new connections, staying engaged with those viewing your profile,
sharing content and when events happen is foundational to staying top of mind,
relevant and building relationships. And, don’t forget that a significant part of
engaging well is listening to your network and learning from them.
Prospect Targeted Buyers
Educating your prospects, clients and followers establishes your thought leadership and subject
matter expertise.
Blogging on Publisher or leveraging LinkedIn’s Native Video are easy ways to share knowledge
and offer tips and strategies to your readers. The insights that you share in updates, publications
and conversations will enhance your presence and ultimately attract and engage your target
market.
Educate Your Network with Insights
brynne.tillman@socialsaleslink.com | sallyjo.lamont@socialsaleslink.com
Copyright © 2013-2018 Social Sales Link, LLC – All rights reserved.
Finding the right prospects and engaging in conversation is essential to be a successful social
seller. There are many platforms that offer business development opportunities such as
Facebook fan pages and Pinterest for consumers, LinkedIn for B2B and Twitter and Google+ that
overlap in both worlds.
LinkedIn is my social selling tool of choice as it allows me to search and filter my connections’
connections and identify who can make introductions on my behalf. Want to make it really work
well? Give first. Social selling at is core is about giving, content, insights and introductions.
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Create a
Headline that
Represents Your
Value and
Creates Curiosity
Develop a
Summary Includes
Buyers Challenges
and Actionable
Insights
Job Description
that Showcases
Who and How You
Help Not What You
Do!
Add Value
Include
through Video,
Blog Posts,
Case Studies &
Content
Welcome New
Connections to Your
Network with
Valuable Insights
Identify & Engage
Your Targeted
Buyers With Whom
You Are Already
Connected
Engage on Your
Notifications to
Keep in Touch
with Your
Network
Like, Comment &
Share Content
from Your
Newsfeed
Developing search
strings via LinkedIn
filters that deliver
an ideal list of
buyers
Identify shared
connections that
can make warm
introductions into
targeted buyers
Leverage a LinkedIn
sales playbook with
daily activities and
proven messaging to
engage buyers
Get more
referrals from
Clients and
COIs
Curate and share
industry insights
that bring value
to your buyers
Like, comment
and share
content that
your buyers are
engaging on
Leverage
LinkedIn’s
Native Video to
offer tips and
insights
Write original
content including
articles, case
studies and
interview blogs