Demishia Wright presents tips for succeeding on LinkedIn, including using it to boost brand recognition, customizing content for the target audience, requesting recommendations from satisfied customers, using keywords, and creating groups for engagement. She notes LinkedIn has over 400 million users who spend an average of 17 minutes per month on the site. Tips include using video on the profile, in posts, and updates to make content more engaging. Content options on LinkedIn include supporting credentials on the profile, adding visuals to posts, and using video in updates to stand out.
2. The reasons
STEM Professional Over 10 Years In
Telecommunications Industry
Author: 21 Questions You Must Answer to Succeed
In Corporate America and Renegotiating Your
Greatness
Alumna of Georgia Institute of Technology and
Georgia State University
Entrepreneur and side hustle pro!
Love to Network
Empowering Women on How to build relationships
that matter.
I have done the RESEARCH and implemented.
Who Am I? Why are you talking?
3. What you'll
be learning
Why I preach the Gospel Of LinkedIn
Tips to Succeed on LinkedIn
Connection Strategies
Content Rules Everything Around Me
Cheat Sheets to Success
Once you have arrived
4. Business Networks Are Everything
There are over 400 million people on LinkedIn.
LinkedIn is currently used in over 200 countries and territories. It's available in 20 languages.
40% of LinkedIn users check LinkedIn on a daily basis.
The average user spends 17 minutes per month on the site.
Males make up 56% of LinkedIn's user base. Females account for 44%.
LinkedIn has 17 million users in the UK users, 10 million users in the Middle East, 61 million users in
Asia, 28 million users in India, 6 million users in Australia and 6 million users in China.
41% of millionaires use LinkedIn.
13% of LinkedIn users do not have a Facebook account. Likewise, 83% of users do not have a Pinterest
account. 59% are not not active on Twitter.
According to usage studies, 28% of online US adults use LinkedIn daily. By comparison, only 13% of
online US adults use Instagram daily.
7. Tip 1. Use LinkedIn marketing to boost brand recognition. Since
LinkedIn is all about B2B, it provides an opportunity for you to get
your company in front of countless prospective customers. Take
advantage of the opportunity to leave a strong brand impression
on your company page’s visitors.
8. Tip 2. Customize the content on your page for your audience. While
filling out your complete LinkedIn profile might be a page out of
Business Basics 101, take your LinkedIn branding a step further by
customizing the content that appears. Rather than just copying
and pasting the material you include on your main website,
consider the audience you target on LinkedIn and create content
that speaks to these business professionals directly when they are
on the platform.
9. Tip 3. Request recommendations from satisfied customers.
LinkedIn allows you to display reviews from past customers, but
do not just wait for people to decide to leave you one. Instead, be
proactive about asking customers to leave reviews for your brand.
Since LinkedIn allows you to display these reviews, this can be an
excellent way to build credibility and your reputation on the
platform.
10. Tip 4. Use keywords throughout the profile. LinkedIn
offers you a variety of different types of content to
develop, including your business description, career
tabs/cards, and specialties pages. Use these
opportunities to include keywords that will help people
find your business on LinkedIn.
11. Tip 5. Take the mobile user into account with your LinkedIn
marketing strategy. Since so many users say that they access
LinkedIn through their devices, make sure that all the content you
create has been designed for them. Stay away from Flash, since it
does not work on iPhones and iPads. Watch your video formats as
well and only use those that will play easily on mobile devices..
12. Tip 6. Create a business group where customers, brand
employees, and prospective customers can all actively engage
with each other. Groups on LinkedIn offer you the unique
opportunity to encourage conversation among those
connected to your business, including past and prospective
customers.
17. #1: Support Professional Credibility on Your Profile
Including video in the Summary, Experience, and Education sections of your
LinkedIn profile is a great way to give people a sense of who you are.
To add video to these sections, click the Link to Media button. Then in the text
box that appears, paste the link to the video and click Add to add it to your
profile.
18. #2: Add Visual Interest to Publisher Posts
Including visuals in your LinkedIn Publisher posts can make them more
interesting and engaging to your audience.
The easiest way to add video to a Publisher post is simply to paste the link
to the video in the post. To do that, open or start a Publisher post and click
the square icon with the + symbol on it
19. #3: Make Your Updates Stand Out in the Timeline
Sharing video in your updates helps them stand out in the LinkedIn timeline. This
increases the chance you’ll get noticed by your connections, which is important for
developing relationships with targets and prospects.
To add video to an update, simply paste the YouTube, Vimeo, Ustream, or
Brightcove link into your update. Note: Video links from Facebook and Periscope,
but they didn’t import as video.
