How many times have you ever considered that the Client (or the departments of your organization) are also the USErs of the site, app or service that you are designing? How do you approximate your projects? What happens when the UX team 'disappears' at the end of the project?
Think it twice and make your clients co-work with you. They are not the enemy: help them to understand basic UX stuff, make them work for you analyzing designing and creating the deliverables. And there are other benefits: open communication results form this approximation, learning and sharing, and more win2win relationships.
In this session I’ll share how to convert demanding and grumblers clients/departments and specialists into a members of the UX design team. Let them identify necessities, define the strategy and design the solutions. You can apply this solution in internal projects or with your customers. How? Stop evangelization and get people into action creating UX deliverables with you, let them discover the power of UX tools like Personas in their own skin.
Call me lazy, but I like to make my clients work with me. The solution is usually in their hands, so working together in collaborative workshops we create deliverables that will help us to set the basics of the system, and for them will guides to create content, courses and other materials but having on mind their final end-users. Maybe this approximation does not give the best deliverables, but the result is a better understanding of usability inside the organization, more respect to our profession, and more importantly - more people happy.
4. Puting up expectations
Why
http://www.flickr.com/photos/soft/492739301/sizes/z/in/photostream/ http://www.flickr.com/photos/dbang/208594883/
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5. Agenda
Take your users into your UX team
1 Is it a trend?
2 We know or stuff
UX peers
3 How to close the gap
4 Ingredients for Success
5 Energy to start
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7. Is it a trend?
Are You a Collaborative Leader?
Herminia Ibarra and Morten T. Hansen
Bringing Minds Together
John Abele
Building a Collaborative Enterprise
Paul Adler, Charles Heckscher, and
Laurence Prusak
Making Financial Markets Work for
Consumers
John Y. Campbell, Howell E. Jackson,
Brigitte C. Madrian, and Peter Tufano
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8. Is it a trend?
I don’t think so
• UX Consultant at everis
• Degree on Information Sciences
• eBusiness Master
• Since 1997 working in Learning & Knowledge Management
• UX “team of one” ‘till last June
• Now redefining Consultancy services from Classic to
CoConsultancy
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15. How to close the gap
Between WE and the CLIENT?
http://www.flickr.com/photos/esaldivar/381254822
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16. How to close the gap
A new phylosophy
http://www.flickr.com/photos/fernandoblaya/5127737895
http://www.flickr.com/photos/fernandoblaya/5127737895/sizes/l/in/photostream/ 16
24. Ingredients for success
ALL Together = UX Team + Client
http://www.flickr.com/photos/fredo/1794050026/
Whose Job Is It
to Create
"Software With
Soul"?
35. Ingredients for success
Strategy
People
Departments
Tasks Time
Deliverables Deliverables
http://www.flickr.com/photos/sanchow/6004347384
Equilibrium
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36. Ingredients for success
Service Strategy
Give a man a fish and you feed him for a day.
Teach a man to fish and you feed him for a
lifetime.
http://www.flickr.com/photos/dbang/208594883/
39. Storyboard summary
Undercover
CO UX
USER=CLIENT
A new philosphy... ...that leads to happy work & ...and to new client
endings... relationship.
The ingredients of success ...communication to ...co-work & co-design; ...lead by equilibrium
are: all together (UX team & uderstand each other + strategy.
client), agreements,
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40. Energy to start
Don’t
be shy
to try!
http://www.youtube.com/watch?v=eaIvk1cSyG8
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41. For :) work & :) endings + ‘serious’ Relatioship
http://www.flickr.com/photos/soft/492739301 http://www.flickr.com/photos/dbang/208594883/
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End users? The client is also the user of the app /web \nOrganizazion will take care of the newborn site\nuser of ur services\n
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Co malkes people be part of the solution,\nUndercover >>new relationship\n
\n
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Crisis thinking out the box\nNot only UX field... But look at other pitches here\n\n
What is UX team of one SURVIVOR COMPLEX projects: Learning Innovation \nDIVERSITY DEPT that Buys, Need, USes = CO Undercover\n
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We have our OWN process FOcus end user\n Breath & feel\n
NEWBORN becames a MONSTER after few months\n\n
We BREATHE THE USER The USEr become invisible\n Cicle vs stages Steps vs. Milestones\n Refine?\n
\n
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If the mountain will not come to Mahomet, Mahomet must go to the mountain \n outsideIN\n\n
HOW we WORK APPROXIMATE to Client Help the Breath our air\n
DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
NOT the Perfect Soluction but leads to Best solutions. \nNeeds time\nNeeds Resources not suposed to play. \n
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UX: let other ‘design'\nTHEM: What you know matters: Share your knowledge\n
THEM: Digital cross projects IS Opportunity for a comp to TALK Cross\n≠ DEPT. ≠ NEEDs ≠ goals\n≠ indicators-- AGREE on indicators \n
THEM: Digital cross projects IS Opportunity for a comp to TALK Cross\n≠ DEPT. ≠ NEEDs ≠ goals\n≠ indicators-- AGREE on indicators \n
Marry TECH & deliverables CO-Analyze CO-Design \n- way to help them talk toguether -- Work step by step (show evolution) Let them do something wrong (so test) \nWill show some examples ----easy----: maybe you have your own.\n
- way to help them talk toguether -- Thinking out of the box.\nThe client all togethe...We facilitating\n
- way to help them talk toguether -- Thinking out of the box.\nThe client all togethe...We facilitating\n
- way to help them talk toguether -- Thinking out of the box.\nThe client all togethe...We facilitating\n