The Business Value ofSocial Software. Adam Brown Director Technology & Business Development Connections Specialist IBM Cha...
What we are going to cover:➢    What is Social Business and why should we bother?➢    What is the Business Value?➢    How ...
But first a few questions for you....How many of you use email?➢     ➢         Ok. Silly question. We all do.How many use ...
Online software  that enables            Users are both            Multiway  building and            consumers and        ...
So what is social software? (cont)                                     6
So what is social software? (cont)                                     7
Connections Overview                       8
Knowledge Accidents:How do you encouragediscovery of actionable     knowledge?                          9
Wisdom of the Crowd:Who do you ask when     Lotus - R5 I Am 60 sec.m pgyou don’t know who to        ask?
Business Benefits – Expertise Location                            Expertise Location:                            How do yo...
Expertise Generation:    Knowledge mustflow..... and be captured     Business Benefits        in the flow.                ...
Digital Trail:                                Who created it? Who                              shared it? What versionsBus...
Business Benefits – Get Out Of Mail Jail             Mail!                                           14
Business Benefits – Organic Sharing    Organic Sharing: Like, Vote, Recommend, Notify                                     ...
Ok...so now we know some of the reasons why... It should be easy...it is just a browser app after all...The Challenge....g...
Content is King!No Users no Glory Content Seeding                    17
Driving User Adoption – Put It In front of their  eyeballs!Put It In Front Of  Their Eyes:   In context  Integration      ...
“ the value of a networkis proportional to thesquare of the number ofits connected users ”Bob Metcalfe                    ...
Measure & Reward:  Tangible and    Driving User    Intangible      Adoption – Measure & Reward                            ...
In Place Learning:Make it easy to learn     Driving User    as they work.       Adoption – In Place Learning              ...
Walk The Talk:                                Enable the leadersDriving User Adoption – Walk   Thelead by example         ...
Have an adoption plan...Identify Business Objectives & Create           Pilot Use CasesDefine narratives and set expection...
How to start your Engines?ISW Ignition WorkshopOnsite workshop to explore in detail howConnections can help your businessa...
How Do You Start Your Engines!To get started today all you need to do is contact ISW and schedule your Ignition!ISW will m...
What can social software do for your business & isw ignition
What can social software do for your business & isw ignition
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What can social software do for your business & isw ignition

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An ISW Presentation on the Business Value of Social Software, How to drive user adoption of IBM Connections, and the ISW Ignition for Connections program.

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  • Building: Room: Date: Time:
  • What are the issues? Privacy Concerns are top of the list. Security of Corporate Knowledge. Eg LinkedIn is a perfect example Which tools to use. Inconsistency.
  • What can social software do for your business & isw ignition

    1. 1. The Business Value ofSocial Software. Adam Brown Director Technology & Business Development Connections Specialist IBM Champion abrown@isw.net.au Twitter: adambrownaus Blog: www.collaborationblueprint.com LinkedIn: http://au.linkedin.com/in/adambrownaus
    2. 2. What we are going to cover:➢ What is Social Business and why should we bother?➢ What is the Business Value?➢ How do we Drive User Adoption?➢ Plenty of Demos➢ How to start your engines.....➢ Interaction & Questions are good!
    3. 3. But first a few questions for you....How many of you use email?➢ ➢ Ok. Silly question. We all do.How many use Facebook/LinkedIn/MySpace?➢How many have watch a video on YouTube?➢How many have used Wikipedia?➢How many have used eBay or Amazon?➢How many have shared a file on DropBox?➢➢ Ok. Silly questions again. We all do!! We are all using SocialSoftware already. Just in the public domain.
    4. 4. Online software that enables Users are both Multiway building and consumers and communication leverage of producers of content instead of one-way networksConnectionsare managed Voluntary. thru People invitations choose whatand sharing to shareof networks Easy to use. Typically More open Minimal browser based Self selectedthan closed Training with open API communities required. for integration 5
    5. 5. So what is social software? (cont) 6
    6. 6. So what is social software? (cont) 7
    7. 7. Connections Overview 8
    8. 8. Knowledge Accidents:How do you encouragediscovery of actionable knowledge? 9
    9. 9. Wisdom of the Crowd:Who do you ask when Lotus - R5 I Am 60 sec.m pgyou don’t know who to ask?
    10. 10. Business Benefits – Expertise Location Expertise Location: How do you find the expert or knowledge when you need to? 11
    11. 11. Expertise Generation: Knowledge mustflow..... and be captured Business Benefits in the flow. – Expertise Generation 12
    12. 12. Digital Trail: Who created it? Who shared it? What versionsBusiness Benefits – Digital Trail are there? Who needs to be updated? 13
    13. 13. Business Benefits – Get Out Of Mail Jail Mail! 14
    14. 14. Business Benefits – Organic Sharing Organic Sharing: Like, Vote, Recommend, Notify 15
    15. 15. Ok...so now we know some of the reasons why... It should be easy...it is just a browser app after all...The Challenge....getting people to use the new collaboration tool. How do we drive user adoption?
    16. 16. Content is King!No Users no Glory Content Seeding 17
    17. 17. Driving User Adoption – Put It In front of their eyeballs!Put It In Front Of Their Eyes: In context Integration 18
    18. 18. “ the value of a networkis proportional to thesquare of the number ofits connected users ”Bob Metcalfe 19
    19. 19. Measure & Reward: Tangible and Driving User Intangible Adoption – Measure & Reward 20
    20. 20. In Place Learning:Make it easy to learn Driving User as they work. Adoption – In Place Learning 21
    21. 21. Walk The Talk: Enable the leadersDriving User Adoption – Walk Thelead by example to Talk! 22
    22. 22. Have an adoption plan...Identify Business Objectives & Create Pilot Use CasesDefine narratives and set expections of participants User enablement & training Content Seeding Story Board depicting use cases
    23. 23. How to start your Engines?ISW Ignition WorkshopOnsite workshop to explore in detail howConnections can help your businessachieve the benefits we discussed. ISW isoffering the workshop for FREE.ISW Ignition Pilot Program for ConnectionsISW’s Ignition for Lotus Connections program can kick start your SocialSoftware engine and provide the opportunity to perform a true proof ofconcept backed by the experts at ISW. Rather than a 1 or 2 day halfbaked proof of concept, you will get a fully featured hostedConnections environment for 60 days to explore and test for yourreal world needs.
    24. 24. How Do You Start Your Engines!To get started today all you need to do is contact ISW and schedule your Ignition!ISW will meet with you and answer any questions you might have to make sure youare accelerating your proof of concept faster than Michael Schumacher!How to contact me:abrown@isw.net.auTwitter: adambrownausBlog: www.collaborationblueprint.comLinkedIn: http://au.linkedin.com/in/adambrownausContact ISW at:ignition@isw.net.auhttp://www.isw.com.au/connections1800 456 001

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