Connections ignition sept 2011 business value of social software & user adoption strategies
The Business Value ofSocial Software. Adam Brown Director Technology & Business Development Connections Specialist IBM Champion firstname.lastname@example.org Twitter: adambrownaus Blog: www.collaborationblueprint.com LinkedIn: http://au.linkedin.com/in/adambrownaus
What we are going to cover:➢ What is Social Business and why should we bother?➢ What is the Business Value?➢ How do we Drive User Adoption?➢ Plenty of Demos➢ How to start your engines.....➢ Interaction & Questions are good!
But first a few questions for you....How many of you use email?➢ ➢ Ok. Silly question. We all do.How many use Facebook/LinkedIn/MySpace?➢How many have watch a video on YouTube?➢How many have used Wikipedia?➢How many have used eBay or Amazon?➢How many have shared a file on DropBox?➢➢ Ok. Silly questions again. We all do!! We are all using SocialSoftware already. Just in the public domain.
Online software that enables Users are both Multiway building and consumers and communication leverage of producers of content instead of one-way networksConnectionsare managed Voluntary. thru People invitations choose whatand sharing to shareof networks Easy to use. Typically More open Minimal browser based Self selectedthan closed Training with open API communities required. for integration 5
Ok...so now we know some of the reasons why... It should be easy...it is just a browser app after all...The Challenge....getting people to use the new collaboration tool. How do we drive user adoption?
Content is King!No Users no Glory Content Seeding 17
Driving User Adoption – Put It In front of their eyeballs!Put It In Front Of Their Eyes: In context Integration 18
“ the value of a networkis proportional to thesquare of the number ofits connected users ”Bob Metcalfe 19
Measure & Reward: Tangible and Driving User Intangible Adoption – Measure & Reward 20
In Place Learning:Make it easy to learn Driving User as they work. Adoption – In Place Learning 21
Walk The Talk: Enable the leadersDriving User Adoption – Walk Thelead by example to Talk! 22
Have an adoption plan...Identify Business Objectives & Create Pilot Use CasesDefine narratives and set expections of participants User enablement & training Content Seeding Story Board depicting use cases
How to start your Engines?ISW Ignition WorkshopOnsite workshop to explore in detail howConnections can help your businessachieve the benefits we discussed. ISW isoffering the workshop for FREE.ISW Ignition Pilot Program for ConnectionsISW’s Ignition for Lotus Connections program can kick start your SocialSoftware engine and provide the opportunity to perform a true proof ofconcept backed by the experts at ISW. Rather than a 1 or 2 day halfbaked proof of concept, you will get a fully featured hostedConnections environment for 60 days to explore and test for yourreal world needs.
How Do You Start Your Engines!To get started today all you need to do is contact ISW and schedule your Ignition!ISW will meet with you and answer any questions you might have to make sure youare accelerating your proof of concept faster than Michael Schumacher!How to contact me:email@example.comTwitter: adambrownausBlog: www.collaborationblueprint.comLinkedIn: http://au.linkedin.com/in/adambrownausContact ISW at:firstname.lastname@example.org://www.isw.com.au/connections1800 456 001