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Do Learn Repeat: The Startup Way of Design

The slides of my presentation at the 6th Behance Portfolio Review of Athens.

DO NOT FORGET to check the notes for every slide for links for further reading on each topic!

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Do Learn Repeat: The Startup Way of Design

  1. This is the first version of released into the world:
  2., 8 years later:
  3. Scott Belsky interview at The Great Discontent: Also on the importance of vision, core values and culture of startups:
  4. “For Lean UX to succeed in your organization, all types of contributors— designers and nondesigners—must collaborate broadly. This change can be hard for some, especially for visual designers with a background in interactive agencies. In those contexts, the Creative Director is untouchable. In Lean UX, the only thing that’s untouchable is customer insight. Lean UX literally has no time for heroes. The entire concept of design as hypothesis immediately dethrones notions of heroism; as a designer you must expect that many of the your ideas will fail in testing. Heroes don’t admit failure. But Lean UX designers embrace it as part of the process.” Excerpt from Lean UX:
  5. Hype cycle:
  6. Waterfall model:
  7. Agile vs Waterfall:
  8. Testing to Cull the Living Flower: A Guide To Validating Product Ideas With Quick And Simple Experiments:
  9. The product design sprint: a five-day recipe for startups: Giving Better Design Feedback:
  10. When to Use Which User-Experience Research Methods:
  11. Data Informed, Not Data Driven: Know the difference between data-informed and versus data-driven:
  12. What a Sex Toy Startup Taught a Designer About His Craft:
  13. “This [Survivorship] bias leads us to think that success can be easily obtained by following prescribed steps. When in reality, those people who achieved it and wrote about it didn’t follow any set path—they carved their own way, experimented with the unknown, and came up ahead.” Paul Jarvis: http://us6.campaign-archive1. com/?u=26857d08cfc91db6993e0bfc4&id=c4093add2a&e=116d4dec6e