TEAMS MEMES AND METRICS Connecting the Lean UX Dots                          Jon Innes               September 20th, 2012
The Origins of Lean  Toyota’s Taiichi Ohno defined values and practices for  removing three types of inefficiencies:  • 無駄...
Three Key Success Factors for Lean  1. TEAMS: Small focused and cohesive  2. MEMES: Ideas refined by iterative testing  3....
Teams                    Small is better                    Why?UX INNOVATION LLC                                      4
Dunbar’s Number                              150http://en.wikipedia.org/wiki/Dunbar%27s_numberUX INNOVATION LLC           ...
Social Loafinghttp://en.wikipedia.org/wiki/Social_loafingUX INNOVATION LLC                                              6
The Tragedy of the CommonsGarrett Hardin, Science, 162(1968):1243-1248Image from: http://www.akbars.net/images/haiti-borde...
Diffusion of ResponsibilityUX INNOVATION LLC                                8
Small Teams, Shared Values & Clear Goals     http://flickr.com/photos/15489034@N00/420003710UX INNOVATION LLC             ...
Memes                Iteration is keyUX INNOVATION LLC                                   10
MEMES: Ideas That Evolve  Geneticist Richard Dawkin’s term for an idea, behavior or style  that spreads from person to per...
ITERATION: The Philosophy of Refinement         Take your best shot, assess & try againUX INNOVATION LLC                  ...
From Idea to Product Using Scrum                                                              Daily Scrum                 ...
PROBLEM: Some Ideas Are Duds     http://en.wikipedia.org/wiki/File:Carbonfilament.jpgUX INNOVATION LLC                    ...
Infinite Monkeys Typing     http://en.wikipedia.org/wiki/Infinite_monkey_theoremUX INNOVATION LLC                         ...
LEAN: Customer Development                 Don’t build a company to serve                  customers that don’t exist!    ...
LEANER: Lean Startup Don’t build companies until you have a product!                             Build & measure it!     B...
LEANEST: Lean UX  Don’t build products when prototypes will do!                        Prototype & measure it!     Based o...
Metrics         Data beats opinionUX INNOVATION LLC                              19
Good Metrics Provide Clear Goals     Define objective metrics tied to team goalsUX INNOVATION LLC                         ...
Fitness Functions  A fitness function is an objective metric that is used to  summarize how close a given design solution ...
Dave Mclure’s Categories of Metrics      Acquire                 Activate                 Retain                    Refer•...
Making Measurable Progress?  Candidates for design metrics to use in fitness functions:       • # of interactions with use...
Winning Teams Keep Score & Learn Together  Don’t be an IDIOT      Individual      Deciding on      Intuition              ...
Final thoughts            It is not the strongest of            the species that survives,            nor the most intelli...
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TEAMS MEMES AND METRICS Connecting the Lean UX Dots

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Slides from my talk at Lean UX Denver 2012

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TEAMS MEMES AND METRICS Connecting the Lean UX Dots

  1. 1. TEAMS MEMES AND METRICS Connecting the Lean UX Dots Jon Innes September 20th, 2012
  2. 2. The Origins of Lean Toyota’s Taiichi Ohno defined values and practices for removing three types of inefficiencies: • 無駄 = muda wasted outputs • 斑 = mura unnecessary inconsistencies • 無理 = muri wasted efforts Improving quality while decreasing costs Toyota rises from obscurity to leadershipUX INNOVATION LLC 2
  3. 3. Three Key Success Factors for Lean 1. TEAMS: Small focused and cohesive 2. MEMES: Ideas refined by iterative testing 3. METRICS: Define goals and inform decisionsUX INNOVATION LLC 3
  4. 4. Teams Small is better Why?UX INNOVATION LLC 4
  5. 5. Dunbar’s Number 150http://en.wikipedia.org/wiki/Dunbar%27s_numberUX INNOVATION LLC 5
  6. 6. Social Loafinghttp://en.wikipedia.org/wiki/Social_loafingUX INNOVATION LLC 6
  7. 7. The Tragedy of the CommonsGarrett Hardin, Science, 162(1968):1243-1248Image from: http://www.akbars.net/images/haiti-border.gifUX INNOVATION LLC 7
  8. 8. Diffusion of ResponsibilityUX INNOVATION LLC 8
  9. 9. Small Teams, Shared Values & Clear Goals http://flickr.com/photos/15489034@N00/420003710UX INNOVATION LLC 9
  10. 10. Memes Iteration is keyUX INNOVATION LLC 10
  11. 11. MEMES: Ideas That Evolve Geneticist Richard Dawkin’s term for an idea, behavior or style that spreads from person to person within a culture. They evolve iteratively and are: • Easily and often copied due to medium they exist in • Subject to mutation • Respond to selective pressures Product designs are essentially memesUX INNOVATION LLC 11
  12. 12. ITERATION: The Philosophy of Refinement Take your best shot, assess & try againUX INNOVATION LLC 12
  13. 13. From Idea to Product Using Scrum Daily Scrum Meeting 24 Potentially Product Sprint hrs Shippable Backlog Backlog Product 2-4 Increment week SprintBased on image from: http://www.mountaingoatsoftware.com/UX INNOVATION LLC 13
  14. 14. PROBLEM: Some Ideas Are Duds http://en.wikipedia.org/wiki/File:Carbonfilament.jpgUX INNOVATION LLC 14
  15. 15. Infinite Monkeys Typing http://en.wikipedia.org/wiki/Infinite_monkey_theoremUX INNOVATION LLC 15
  16. 16. LEAN: Customer Development Don’t build a company to serve customers that don’t exist! Get out of the building! Based on image from Steve Blank http://steveblank.com/UX INNOVATION LLC 16
  17. 17. LEANER: Lean Startup Don’t build companies until you have a product! Build & measure it! Based on image from Eric Ries http://theleanstartup.com/UX INNOVATION LLC 17
  18. 18. LEANEST: Lean UX Don’t build products when prototypes will do! Prototype & measure it! Based on image from Janice Fraser http://www.slideshare.net/clevergirl /UX INNOVATION LLC 18
  19. 19. Metrics Data beats opinionUX INNOVATION LLC 19
  20. 20. Good Metrics Provide Clear Goals Define objective metrics tied to team goalsUX INNOVATION LLC 20
  21. 21. Fitness Functions A fitness function is an objective metric that is used to summarize how close a given design solution is to achieving a goal. Good fitness function metrics are: • Clearly defined, understood by team members • Regularly calculated to inform team decisions • Proven to actually measure what they are supposed to Metrics in Lean serve as fitness functionsUX INNOVATION LLC 21
  22. 22. Dave Mclure’s Categories of Metrics Acquire Activate Retain Refer• Marketing • Get user to • Get user to • Get user to oriented, get user engage with integrate offering recommend to a to know offering product for initial into their lives friend exists 1st use and use long term These cover the entire product lifecycle or UX Categories based on Dave McClure’s AARRR Startup Metrics for Pirates see: http://www.youtube.com/watch?v=irjgfW0BIrwUX INNOVATION LLC 22
  23. 23. Making Measurable Progress? Candidates for design metrics to use in fitness functions: • # of interactions with user segments (personas) • Sign-ups • Return rates • Task completion rates • Time on task • Error rates • Satisfaction scores • Net Promoter Scores Avoid vanity metrics focus on learning how to solve problemsUX INNOVATION LLC 23
  24. 24. Winning Teams Keep Score & Learn Together Don’t be an IDIOT Individual Deciding on Intuition Intuition & theory are great Or BUT Theory learning requires data GET FACTS!UX INNOVATION LLC 24
  25. 25. Final thoughts It is not the strongest of the species that survives, nor the most intelligent. It is the one most adaptable to change. Charles DarwinUX INNOVATION LLC 25

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