Featured powerpoint presentation within The Business Forum Group at Doral's Tourism and Culture Vertical Showcase.

1. TOURISM ART & CULTURE DORAL CONTEMPORARY ART MUSEUM
A contemporary art museum that merges the creative approaches in
art-industry-design-science-architecture and technology. Transforming
the Doral museum into a 21th century concept, focused on new forms
of engagement and participation and new ways of understanding the
relation between learning, knowledge building and experience in a
museum.
D O R A L C O N T E M P O R A R Y A R T M U S E U M
A proposed space for artistic debate, critical thinking and local-international
dialogue, which offers an intense and diverse cultural program conceived for all
audiences and ages.

2. TOURISM ART & CULTURE DORAL CONTEMPORARY ART MUSEUM
Museums should engage tourists with content rather than brand

3. TOURISM ART & CULTURE DORAL CONTEMPORARY ART MUSEUM
- Today's audiences and cultural tourists are individuals from a variety of backgrounds who travel more locally
and on shorter trips to engage with a variety of interests. Increasingly, these people want niche inspiration and
localized information.
- Museums then, are more than just brands and buildings; they are also storytellers who purvey distinctive
forms of inspiration and information through their collections, exhibitions, events and narratives.
FOUR MOST VISITED MUSEUMS IN THE WESTERN HEMISPHERE [EACH WITH MORE THAN 7 MILLION VISITORS PER YEAR
SMITHSONIAN NATIONAL SPACE MUSEUM WASHINGTON DC LOUVRE MUSEUM, PARIS, FRANCE
METROPOLITAN MUSEUM OF ART, NEW YORK CITYSMITHSONIAN NATIURAL HISTORY MUSEUM, WASHINGTON DC

4. TOURISM ART & CULTURE DORAL CONTEMPORARY ART MUSEUM
“International travel continues to grow strongly, consolidating the tourism sector
as a key driver in economic development. As the third export sector in the world,
tourism is essential for job creation and the prosperity of communities around the
world”, according to the World Tourism Organization.
• The arts generate $763.6 billion per year, or 4.2 percent of the GDP, according to the study
of the Dpt. Of Commerce, which presents statistics gathered between 1998 and 2015.
• Arts industries add four times as much money to the country’s economy than agriculture,
and $200 billion more than transportation or warehousing.

5. TOURISM ART & CULTURE DORAL CONTEMPORARY ART MUSEUM
-According to the US Department of Commerce, 81% of the U.S. tourists are considered as
‘cultural tourists.’ Over one-third of U.S. tourists agree that specific arts, cultural or heritage
events will influence their choice of destination. Many travelers extend their stay in a goal
because of cultural activities.
-Cultural institutions in cities such as New York, London, Philadelphia, Paris are brand
oriented cultural tourism. Cities like Berlin, Miami, and San Francisco are content-oriented
cultural tourism.
RODIN MUSEUM, PHILADELPHIA,PA 1111 LINCOLN ROAD PARKING GARAGE, SOUTH BEACH, FL

6. TOURISM ART & CULTURE DORAL CONTEMPORARY ART MUSEUM
SOURCE: NATIONAL ENDOWMENT OF THE ARTS [2012]

7. TOURISM ART & CULTURE DORAL CONTEMPORARY ART MUSEUM
-According to the US Department of Commerce, 81% of the U.S. tourists are considered as
‘cultural tourists.’ Over one-third of U.S. tourists agree that specific arts, cultural or heritage
events will influence their choice of destination. Many travelers extend their stay in a goal
because of cultural activities.
-Cultural institutions in cities such as New York, London, Philadelphia, Paris are brand
oriented cultural tourism. Cities like Berlin, Miami, and San Francisco are content-oriented
cultural tourism.
RODIN MUSEUM, PHILADELPHIA,PA 1111 LINCOLN ROAD PARKING GARAGE, SOUTH BEACH, FL

8. TOURISM ART & CULTURE DORAL CONTEMPORARY ART MUSEUM
Investment in, engagement and inclusion of community assets in our heritage
neighborhoods can help sustain and grow tourism and the local economy in South Florida.
The economic impact of Nonprofit Arts and Cultural Organizations and their audiences in
Miami-Dade County, FL (For fiscal Year 2015) presents a total attendance to Arts and Culture
Events in Miami Dade of 16,071,458 visitors of which 28% was tourists attendance with a
total of $ 578,598,817 [excluding the cost of admission] Event-Related Expenditures.
GOYA EXHIBITION, FREEDOM TOWER MUSEUM, MDC, MIAMI. FL / VISITORS AND OPENING NIGHT. [40 THOUSAND VISITORS IN 2 MONTHS]

9. TOURISM ART & CULTURE DORAL CONTEMPORARY ART MUSEUM
According to the surveys of The Institute of Museum and Library Services, there are
more museums in the U.S. than there are Starbucks and McDonalds – combined. A
total of 35,000 thousand museums.
There are approximately 850 million visits each year to American museums, more
than the attendance for all major league sporting events and theme parks combined
[ Source; American Alliance of Museums]

10. TOURISM ART & CULTURE DORAL CONTEMPORARY ART MUSEUM
Museums play a vital role in the cultural and social framework of the Americans, because
they hold the spaces that tell our stories, preserve our heritage, interpret the past, flourish
our imagination, and probe the future; they are an open format education powerhouse.
Museums enrich our lives daily—feeding our longing for knowledge and flaring up our
creativity. However, beyond this cultural impact, the museum sector is also essential to the
national economy of the United States—generating GDP, stimulating jobs and investment,
and contributing taxes.
WHY AN ART MUSEUM IS IMPORTANT TO THE CITY OF DORAL

11. TOURISM ART & CULTURE DORAL CONTEMPORARY ART MUSEUM
ART + INDUSTRY
KER SPACE
CONCRETE SPACE
INSPIRED ON THE IDEA OF THE INDUSTRIAL BUILDING SITE
AND THE ART+INDUSTRY MOVEMENT, THE DORAL MUSEUM IS ENVISIONED AS AN EDUCATION LAB
MUSEUM ENTREPENEURS AND DORAL CULTURAL
LEADERS MARCELO LLOBELL AND FLOR MAYORAL
CAROLE BIRD, FERNANDO JIMENEZ AND CHRISTOPHER
RODRIGUEZ, KEY CONTRIBUTORS TO THE PROJECT

12. TOURISM ART & CULTURE DORAL CONTEMPORARY ART MUSEUM
Within an innovation and sustainable strategy the Doral Contemporary Art Museum
becomes the new cultural force in the city of Doral. As a pledged advocate of contemporary
art practices and new ideas, presenting a local and international contextualized program of
work in new and experimental frameworks across a variety of platforms.
THE RESEARCH AND ADVANCEMENT OF THE ARTISTIC PATRIMONY OF NELA ARIAS MISSON, A KEY LATIN AMERICAN ARTIST
OF THE AMERICAN ABSTRACT EXPRESSIONIS MOVEMENT IS A DECISIVE PROJECT OF THE MUSEUM

13. TOURISM ART & CULTURE DORAL CONTEMPORARY ART MUSEUM
The DORCAM emerges, as a natural evolution of the Art-Industry Movement
established in Doral “sparking a movement that associates spaces of the industry
to those with the artistic purpose, making a direct connection between
technology, manufacturing, and urbanization, to art in the 21st century.”
Also, Concrete Space a unique art project in South Florida, located in the
industrial area of Doral that has come to revitalize this industrial area of the city
culturally.
As an initiative to promote and relate contemporary art to the world of
industrial production, technology innovation, and creative design. An expanded
team of seasoned art managers, cultural practitioners and curators have been
integrated to move forward the museum project.

14. TOURISM ART & CULTURE DORAL CONTEMPORARY ART MUSEUM
DORCAM is a contemporary art museum that merges the creative approaches in
art-industry-design-science-architecture and technology. Transforming the Doral
museum into a 21st-century concept, focused on new forms of engagement and
participation and new ways of understanding the relationship between
learning, knowledge building and experience in a museum.
THE NAVY YARD, PHILADELPHIA. AN ART AND INDUSTRY PROJECT DEVLOPMENT

15. TOURISM ART & CULTURE DORAL CONTEMPORARY ART MUSEUM
WHY DORCAM ?

16. TOURISM ART & CULTURE DORAL CONTEMPORARY ART MUSEUM
The Board of Directors of the Doral Contemporary Art museum is integrated by:
Ingrid Rockefeller Chair of the Board
Flor Mayoral Vice Chair of the Board
Marcelo Llobell Secretary of the Board
Ex Officio members:
Jorge L. Gutierrez [Museum Interim Executive Director]
To be named [City of Doral representative]
AS A REFERENCE:
PRESENTATION PREPARED BY JORGE LUIS GUTIERREZ. FEATURED SPEAKER FOR THE TOURISM & CULTURE VERTICAL
SHOWCASE OF THE BUSINESS FORUM GROUP AT DORAL / JUNE 27, 2018 © -