Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
REVITALIZING THE COMPETITIVENESS OF TOURISM DESTINATIONS THROUGH  INNOVATIVE MEGA ATTRACTIONS  George A. Barboutis   MSc, ...
<ul><li>Moving from Products and Services to Experiences </li></ul>“ Destinations will need to reinvent themselves in orde...
THE FUTURE OF GREECE AS A TOURISM DESTINATION <ul><li>How Greece as a tourism destination can reinvent itself in order to ...
The Case of Rhodes What M EGA-ACTIONS   and MEGA –EVENTS  would lead Rhodes to enter successfully the Tourism of the Futur...
THE REVIVAL OF THE ANCIENT WONDER OF COLOSSUS  TO  A CURRENT WONDER OF THE 21 st  CENTURY   The Revival of Myths
<ul><li>One of the seven wonders of the ancient world </li></ul><ul><li>Built as a tribute to the Sun God  Helios , protec...
<ul><li>WHERE  DID HE ACTUALLY STAND AND HOW DID HE LOOK LIKE? </li></ul><ul><li>Scientific evidence is lacking on where h...
FIELD OF IDEOLOGICAL ASSOCIATION LANDMARK  ANCIENT WONDER TRIBUTE TO THE SUN GOD OF HELIOS , FREEDOM & PEACE  IN THE PAST ...
Against  : <ul><li>The recreation of a sterile imitation ( Replica )   of  </li></ul><ul><li>the ancient Wonder referring ...
The Concept… To create a contemporary (21st century) wonder inspired by the Colossus the ancient wonder. It should be an e...
“ Just like the Colossus was built as a tribute to the Sun God of Helios to celebrate freedom and peace, its successor sta...
<ul><li>Artistic Excellence of Global Recognition and Worldwide Acceptance </li></ul><ul><li>Innovative Technological Achi...
INTERNATIONAL ARCHITECTURAL  & DESIGN COMPETITION  COMMISSION TO A FAMOUS ARCHITECTURAL FIRM OF WORLDWIDE RECOGNITION or  ...
Location <ul><li>Visibility suitable to a grand scale landmark </li></ul><ul><li>Highly visible from air and sea emitting ...
Attracting Funds <ul><li>Foundations </li></ul><ul><li>Donations </li></ul><ul><li>Subsidies </li></ul><ul><li>Supports </...
Communication Strategy <ul><li>International Media  Campaign to  raise awareness and interest  of the project worldwide </...
Honorary Selection Committee  <ul><li>Worldwide Recognition </li></ul><ul><li>Transparency of Procedures  </li></ul><ul><l...
Future Revenues-  Avoidance of Commercialization  <ul><li>Future Revenues should be offered to the constant maintenance , ...
Mediterranean Venue of Peace <ul><li>Future Revenues should be also offered to </li></ul><ul><li>Actions concerning the  c...
The Recreation of the ancient Library of Alexandria   CASE STUDIES OF SIMILAR PROJECTS ABROAD  In the Past   :  Accumulate...
The  New Library of Alexandria   <ul><li>Created with the  mission  to recapture the spirit of the original with the aim t...
The  New Library of Alexandria <ul><li>Cooperation of the Egyptian Government with UNESCO   </li></ul><ul><li>Invitation o...
<ul><li>Six specialized Libraries </li></ul><ul><li>Four Museums </li></ul><ul><li>Planetarium and a Culturama  </li></ul>...
<ul><li>International Conference Center  </li></ul><ul><li>Host of numerous institutions and </li></ul><ul><li>Venue of do...
Rio 2016 Solar City Tower FUTURE PROJECTS
Rio 2016 Solar City Tower
Rio 2016 Solar City Tower
Rio 2016 Solar City Tower www.rafaa.ch/rafaa/rio_de_janeiro.html
Rio 2016 Solar City Tower
COMPETITIVE ADVANTAGES OF THE PROJECT
<ul><li>Communication Level  </li></ul><ul><ul><li>Secures enormous and invaluable  publicity  for Rhodes Island and Greec...
Competitive Advantages of the Project <ul><li>Technological Level  </li></ul><ul><ul><li>Promotes Innovation  ,  supersedi...
<ul><li>It can become a pioneering project providing initiative to start similar creative & innovative cultural and touris...
<ul><li>Contributes significantly to the higher recognition of our national treasures and appreciation of our cultural her...
EPILOGUE It represents a moral duty to historical Rhodes, an ethical debt to mythical Greece and an honorary obligation to...
Thank you for your kind attention GEORGE A. BARBOUTIS MSc., M.B.A., D.E.S.S. (CORNELL-ESSEC)     Head of the Project of th...
Upcoming SlideShare
Loading in …5
×

The Revival of the Ancient Wonder of Colossus of Rhodes

682 views

Published on

The project of Reviving the Ancient Wonder of Colossus of Rhodes.

George Barboutis

Published in: Travel, Technology

The Revival of the Ancient Wonder of Colossus of Rhodes

  1. 1. REVITALIZING THE COMPETITIVENESS OF TOURISM DESTINATIONS THROUGH INNOVATIVE MEGA ATTRACTIONS George A. Barboutis MSc, MBA, DESS (CORNELL-ESSEC) Project Representative of the Municipality of Rhodes Member of Tourism Research Body of the Chamber of Dodecanese Founding Member of SITE Greek Chapter Director of Marketing of RODOS PALACE HOTEL & CONVENTION CENTRE “ Reviving the Ancient Wonder of Colossus of Rhodes”
  2. 2. <ul><li>Moving from Products and Services to Experiences </li></ul>“ Destinations will need to reinvent themselves in order to be competitive and grow their industry in the future. Destinations need to move beyond offering products and services (hotels and attractions) to inventing, orchestrating and delivering exceptional experiences to their clients that exceed their expectations”. A.POON THE TOURISM OF THE FUTURE
  3. 3. THE FUTURE OF GREECE AS A TOURISM DESTINATION <ul><li>How Greece as a tourism destination can reinvent itself in order to become competitive in the future? </li></ul>
  4. 4. The Case of Rhodes What M EGA-ACTIONS and MEGA –EVENTS would lead Rhodes to enter successfully the Tourism of the Future ? WHAT NEEDS TO BE DONE ?
  5. 5. THE REVIVAL OF THE ANCIENT WONDER OF COLOSSUS TO A CURRENT WONDER OF THE 21 st CENTURY The Revival of Myths
  6. 6. <ul><li>One of the seven wonders of the ancient world </li></ul><ul><li>Built as a tribute to the Sun God Helios , protector of the city of Rhodes to celebrate freedom, unity and peace. (292 B.C.) </li></ul><ul><li>Following the failure of siege of Demetrius Poliorkitis to the island </li></ul><ul><li>Designed by the sculptor Chares of Lindos (70 feet tall) (Mastrapas, 1993 ) </li></ul>History of Colossus “ To you, O Sun, the people of Dorian Rhodes set up this bronze statue reaching to Olympus when they had pacified the waves of war and crowned their city with the spoils taken from the enemy. Not only over the seas but also on land did they kindle the lovely torch of freedom.” Dedicatory inscription of the Colossus
  7. 7. <ul><li>WHERE DID HE ACTUALLY STAND AND HOW DID HE LOOK LIKE? </li></ul><ul><li>Scientific evidence is lacking on where he stood and how exactly he looked like. </li></ul><ul><li>Its mystery… </li></ul><ul><li>Stirred the fantasy of historians to praise the legendary statue </li></ul><ul><li>Numerous artists provided drawings according to their imagination </li></ul><ul><li>(Mastrapas, 1993 ) </li></ul>Historical Evidence of Colossus
  8. 8. FIELD OF IDEOLOGICAL ASSOCIATION LANDMARK ANCIENT WONDER TRIBUTE TO THE SUN GOD OF HELIOS , FREEDOM & PEACE IN THE PAST WORLD LAMDMARK WONDER OF THE 21 st CENTURY ECUMENICAL SYMBOL OF PEACE, HOPE AND OPTIMISM IN THE FUTURE HAS TO BE
  9. 9. Against : <ul><li>The recreation of a sterile imitation ( Replica ) of </li></ul><ul><li>the ancient Wonder referring to </li></ul><ul><li>anachronistic and archaeological implications </li></ul>THE PROPOSAL The creative revival of the Wonder into a modern, contemporary work-of-art that will transform the invaluable intangible characteristics and convey the symbolic values of the legendary monument
  10. 10. The Concept… To create a contemporary (21st century) wonder inspired by the Colossus the ancient wonder. It should be an evolutionary and a modern successor of it, borrowing the unique attributes, the symbolic characteristics and the artistic values of Colossus attempting to become a feat of our century. It should become a symbol of the Greek civilization and should be enriched with a current, diachronic ideological content.
  11. 11. “ Just like the Colossus was built as a tribute to the Sun God of Helios to celebrate freedom and peace, its successor standing at the crossroads of three continents should become Rhodes’ and Greece’s contribution to the world, emitting eternal light and symbolizing ecumenical world peace, sending messages of hope and optimism for the future generations to come” The Vision …
  12. 12. <ul><li>Artistic Excellence of Global Recognition and Worldwide Acceptance </li></ul><ul><li>Innovative Technological Achievement </li></ul>Artistic Expression Technical Construction SUGGESTED IMPLEMENTATION
  13. 13. INTERNATIONAL ARCHITECTURAL & DESIGN COMPETITION COMMISSION TO A FAMOUS ARCHITECTURAL FIRM OF WORLDWIDE RECOGNITION or SUGGESTED IMPLEMENTATION
  14. 14. Location <ul><li>Visibility suitable to a grand scale landmark </li></ul><ul><li>Highly visible from air and sea emitting its eternal light to the four points of the horizon </li></ul><ul><li>Ease of access to visitors without major problems in transportation </li></ul><ul><li>Avoid accessibility obstacles to the harbour or the airport of Rhodes </li></ul>SUGGESTED IMPLEMENTATION
  15. 15. Attracting Funds <ul><li>Foundations </li></ul><ul><li>Donations </li></ul><ul><li>Subsidies </li></ul><ul><li>Supports </li></ul><ul><li>Collections </li></ul>SUGGESTED IMPLEMENTATION
  16. 16. Communication Strategy <ul><li>International Media Campaign to raise awareness and interest of the project worldwide </li></ul><ul><li>Mobilization of Greek and international celebrities (politicians, artists, intellectuals) to become Ambassadors of the idea </li></ul><ul><li>Planning and creation of PR events at various stages of the implementation of the project </li></ul>SUGGESTED IMPLEMENTATION
  17. 17. Honorary Selection Committee <ul><li>Worldwide Recognition </li></ul><ul><li>Transparency of Procedures </li></ul><ul><li>Global Acceptance </li></ul>Distinguished Personalities under the aegis of the President of the Hellenic Republic SUGGESTED IMPLEMENTATION
  18. 18. Future Revenues- Avoidance of Commercialization <ul><li>Future Revenues should be offered to the constant maintenance , and expansion of the project with </li></ul><ul><li>Actions concerning the dissemination of Greek History and Hellenic Cultural Heritage </li></ul><ul><li>Creation of a theme Museum of Colossus employing interactive technologies to enhance guests experience </li></ul>SUGGESTED IMPLEMENTATION
  19. 19. Mediterranean Venue of Peace <ul><li>Future Revenues should be also offered to </li></ul><ul><li>Actions concerning the constant dissemination of the idea of World Peace and </li></ul><ul><li>Establishment of a Cultural Peace Venue </li></ul><ul><li>( EI ΡΗΝΗ) that would include Amphitheater , Conference Center for organizing Conferences, Gala Dinners and other similar Peace Events </li></ul>SUGGESTED IMPLEMENTATION
  20. 20. The Recreation of the ancient Library of Alexandria CASE STUDIES OF SIMILAR PROJECTS ABROAD In the Past : Accumulated the worldwide knowledge of the ancient times
  21. 21. The New Library of Alexandria <ul><li>Created with the mission to recapture the spirit of the original with the aim to be: </li></ul><ul><li>A center of excellence in the production and dissemination of current knowledge and a place of dialogue, learning and understanding between cultures and people aspiring also to be </li></ul><ul><li>The world’s window on Egypt and Egypt’s window on the world, in the new digital age . </li></ul>
  22. 22. The New Library of Alexandria <ul><li>Cooperation of the Egyptian Government with UNESCO </li></ul><ul><li>Invitation of a Global Architectural Competition </li></ul><ul><li>Cost 220.000.000 million U.S. Dollars in year 2002 </li></ul><ul><li>Funds were raised from contributions of 27 countries </li></ul>
  23. 23. <ul><li>Six specialized Libraries </li></ul><ul><li>Four Museums </li></ul><ul><li>Planetarium and a Culturama </li></ul><ul><li>Eight Academic Research Centers </li></ul><ul><li>Fifteen Permanent Exhibitions </li></ul><ul><li>Four Art Galleries </li></ul>The New Library of Alexandria today possesses : www.bibalex.org
  24. 24. <ul><li>International Conference Center </li></ul><ul><li>Host of numerous institutions and </li></ul><ul><li>Venue of dozens of conferences , meetings, exhibitions and events </li></ul>www.bibalex.org Receiving annually 1. 5 00.000 visitors all over the world ! The New Library of Alexandria today possesses :
  25. 25. Rio 2016 Solar City Tower FUTURE PROJECTS
  26. 26. Rio 2016 Solar City Tower
  27. 27. Rio 2016 Solar City Tower
  28. 28. Rio 2016 Solar City Tower www.rafaa.ch/rafaa/rio_de_janeiro.html
  29. 29. Rio 2016 Solar City Tower
  30. 30. COMPETITIVE ADVANTAGES OF THE PROJECT
  31. 31. <ul><li>Communication Level </li></ul><ul><ul><li>Secures enormous and invaluable publicity for Rhodes Island and Greece that cannot be assessed in monetary terms. </li></ul></ul><ul><ul><li>Repositions in the most dynamic way Rhodes and Greece in the world tourism map </li></ul></ul><ul><ul><li>Creates increasingly high demand for the destination, opens new horizons and paves the way for new tourism </li></ul></ul><ul><ul><li>evolutions </li></ul></ul><ul><li>Artistic Creation Level </li></ul><ul><ul><li>Its colossal historical nature, challenges the </li></ul></ul><ul><ul><li>most distinguished Artists around the world to participate, </li></ul></ul><ul><ul><li>securing the prestige that such a landmark deserves </li></ul></ul>Competitive Advantages of the Project CULTURAL & TOURISM ACHIEVEMENT
  32. 32. Competitive Advantages of the Project <ul><li>Technological Level </li></ul><ul><ul><li>Promotes Innovation , superseding the conventional methods of construction </li></ul></ul><ul><li>Foreign Affairs & External Relations </li></ul><ul><ul><li>The implementation of a Global Venue of Peace creates large pacific opportunities in the wider Mediterranean region </li></ul></ul>CULTURAL & TOURISM ACHIEVEMENT
  33. 33. <ul><li>It can become a pioneering project providing initiative to start similar creative & innovative cultural and tourism projects, in all regions </li></ul><ul><li>of Greece, with its invaluable historical and mythological wealth. </li></ul>Competitive Advantages of the Project Cultural and Tourism Achievement
  34. 34. <ul><li>Contributes significantly to the higher recognition of our national treasures and appreciation of our cultural heritage, converting our introverted mentality to cultural extroversion </li></ul>NATIONAL PROFITS Strengthens the feeling of national pride and makes us equal successors of our gracious history and our ancient predecessors
  35. 35. EPILOGUE It represents a moral duty to historical Rhodes, an ethical debt to mythical Greece and an honorary obligation to humanity to offer a memorable achievement of international scale Much like the Olympic Games, it is something so Hellenic that the whole country has to benefit and at the same time so ecumenical that the whole world has to gain ! INTERNATIONAL APPEAL
  36. 36. Thank you for your kind attention GEORGE A. BARBOUTIS MSc., M.B.A., D.E.S.S. (CORNELL-ESSEC) Head of the Project of the Municipality of Rhodes Member of Tourism Research Body of the Chamber of Dodecanese Director of Marketing of RODOS PALACE HOTEL & CONVENTION CENTRE [email_address]

×