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URBAN CULTURE
URBAN CULTURE
Presentación Grupo 1
Sarahí Carrión
Mateo Chilig
Cristian Ortiz
Silvia Simbaña
URBAN CULTURE
URBAN CULTURE
New York 1970s.
Creative placemaking
(power of culture to serve
interests in own places).
Space matters.
Oportunities for tourism.
ARTICLE
(REDBULL, 2022)
Get to know the project
that renews public space
through urban art
© Canvasurbano
This idea was born thanks to
the initiative of Canvas
Urbano.
URBAN CULTURE
CANVAS URBANO
Canvas Urbano is an art
company dedicated to
spreading art on every
wall or corner of the
Republic of Panama and
Latin America, to reflect
the culture, diversity
and style of the region
and inspire artists.
© Alma Gracia
It is a cultural program that
seeks to bring color and life to
the streets of Panama.
URBAN CULTURE
Urban art now helps to restore
public spaces to promote
activities such as tourism. In
Panama it's no longer seen as a
practice carried out by criminals.
URBAN CULTURE
URBAN ART
© Canvasurbano
© Canvasurbano
SOME EXAMPLES
© jenmoarte © Shar
SOME EXAMPLES
© Camitype © DSS
(TOURINEWS, 2018)
ARTICLE
Street art boosts tourism
in small towns
“Bring life to a small
town that is not
touristy”
The lack of unusual
landscapes,
museums, coasts
or good weather
sharpens ingenuity
and this often
becomes the
greatest tourist
attraction.
Urban Art
© Tourinews
Urban art in Penelles,
Cataluña. The facades
of the houses are
used as canvases to
paint art.
The conversion of Penelles
into a graffiti exhibition is
due to the GarGar Festival
of Murals and Rural Art.
© Tourinews
Around 50 graffiti artists
participate and the
theme of the murals
should not be about
politics or religion.
Residents play a
key role in the
initiative.
STREET ART
© Tourinews
SOME EXAMPLES
© BeaViajera © BeaViajera
SOME EXAMPLES
© BeaViajera © BeaViajera
This type of art is a way of using the power of art and culture for the interests of the community
and, consequently, produces a transformation of the space, contributing to improve the image
and quality of the place.
Animates public and private spaces, rejuvenates urban structures and landscapes, improves local
business viability and public safety, is capable of conveying inspiration.
Urban culture can help spread seasonality by attracting tourists out of season through artistic
expression events such as murals and street art.
However, incorporating urban culture into a city requires careful planning, as these events often
attract large numbers of people, so it is vital that locals are empowered and represented at these
events.
In the examples of Panama and Spain, this art had a positive impact on the community, tourism
and of course, the artists and the local community involved.
The art of urban culture is a motor for the creation of innovate and strategic places and can even
become a tactic to promote a destination; however, this requires the joint work of various actors
such as: tourism managers, policy makers, urban marketing managers and event organizers.
Conclusions:
¡THANKS!
BIBLIOGRAPHY
Canvas Urbano – AEC Panama. (2022). Brand identity.
https://aecpanama.com/portfolio-item/canvas-urbano/
Redbull. (2022, 23 marzo). Get to know the project that renews public space through
urban art. Red Bull. https://www.redbull.com/car-es/murales-canvas-urbano-panama
Tourinews. (2018). El arte callejero potencia el turismo en las pequeñas localidades.
https://www.tourinews.es/espana/el-arte-callejero-potencia-el-turismo-en-las-pequenas-
localidades_4449659_102.html
BeaViajera. (2022). Penelles el pueblo del Street Art en Catalunya.
https://beaviajera.com/penelles-el-pueblo-del-street-art-en-catalunya/

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4. Presentation_URBAN CULTURE.pdf

  • 1. URBAN CULTURE URBAN CULTURE Presentación Grupo 1 Sarahí Carrión Mateo Chilig Cristian Ortiz Silvia Simbaña
  • 2. URBAN CULTURE URBAN CULTURE New York 1970s. Creative placemaking (power of culture to serve interests in own places). Space matters. Oportunities for tourism.
  • 3. ARTICLE (REDBULL, 2022) Get to know the project that renews public space through urban art
  • 4. © Canvasurbano This idea was born thanks to the initiative of Canvas Urbano. URBAN CULTURE CANVAS URBANO Canvas Urbano is an art company dedicated to spreading art on every wall or corner of the Republic of Panama and Latin America, to reflect the culture, diversity and style of the region and inspire artists.
  • 5. © Alma Gracia It is a cultural program that seeks to bring color and life to the streets of Panama. URBAN CULTURE
  • 6. Urban art now helps to restore public spaces to promote activities such as tourism. In Panama it's no longer seen as a practice carried out by criminals. URBAN CULTURE URBAN ART © Canvasurbano © Canvasurbano
  • 9. (TOURINEWS, 2018) ARTICLE Street art boosts tourism in small towns
  • 10. “Bring life to a small town that is not touristy” The lack of unusual landscapes, museums, coasts or good weather sharpens ingenuity and this often becomes the greatest tourist attraction. Urban Art © Tourinews
  • 11. Urban art in Penelles, Cataluña. The facades of the houses are used as canvases to paint art. The conversion of Penelles into a graffiti exhibition is due to the GarGar Festival of Murals and Rural Art. © Tourinews
  • 12. Around 50 graffiti artists participate and the theme of the murals should not be about politics or religion. Residents play a key role in the initiative. STREET ART © Tourinews
  • 15. This type of art is a way of using the power of art and culture for the interests of the community and, consequently, produces a transformation of the space, contributing to improve the image and quality of the place. Animates public and private spaces, rejuvenates urban structures and landscapes, improves local business viability and public safety, is capable of conveying inspiration. Urban culture can help spread seasonality by attracting tourists out of season through artistic expression events such as murals and street art. However, incorporating urban culture into a city requires careful planning, as these events often attract large numbers of people, so it is vital that locals are empowered and represented at these events. In the examples of Panama and Spain, this art had a positive impact on the community, tourism and of course, the artists and the local community involved. The art of urban culture is a motor for the creation of innovate and strategic places and can even become a tactic to promote a destination; however, this requires the joint work of various actors such as: tourism managers, policy makers, urban marketing managers and event organizers. Conclusions: ¡THANKS!
  • 16. BIBLIOGRAPHY Canvas Urbano – AEC Panama. (2022). Brand identity. https://aecpanama.com/portfolio-item/canvas-urbano/ Redbull. (2022, 23 marzo). Get to know the project that renews public space through urban art. Red Bull. https://www.redbull.com/car-es/murales-canvas-urbano-panama Tourinews. (2018). El arte callejero potencia el turismo en las pequeñas localidades. https://www.tourinews.es/espana/el-arte-callejero-potencia-el-turismo-en-las-pequenas- localidades_4449659_102.html BeaViajera. (2022). Penelles el pueblo del Street Art en Catalunya. https://beaviajera.com/penelles-el-pueblo-del-street-art-en-catalunya/