Forsythe is developing an interactive touchscreen system called FASTrack that will provide tire product information to customers without sales pressure. The system will integrate tire specification data for every car make and model to help customers find the best matching tires. Forsythe will partner with Motorola Solutions to create the FASTrack kiosks and smartphone app, which will offer discounts and send maintenance reminders to encourage repeat business and build brand loyalty.

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F A S T-
Forsythe Advanced Solution Tire
Project C Part 2
Tamara J. Archer

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Value Proposition
For the tire consumer who wants to obtain product information
to make informed tire purchasing decisions without the pressure
of a sales associate, FASTrack interactive system will provide as
much or as little product information as needed.
We do this by equipping all Forsythe retail locations with an
interactive touch screen system that provides specification,
technology and pricing information for our products. This system
is integrated with tire specification information for every car
manufacturers’ make and model, to determine the best products
available to match each customer’s unique needs.
Unlike other tire retailers that depend on point of sale marketing
material to educate customers about products and sales pitches
to sell products, FASTrack is a more efficient way of meeting
consumer needs by using innovative technology to deliver
product information that will help make informed purchasing
decisions without any added pressure or frustrations.

3. +The Technology
Forsythe will partner with Motorola
Solutions to develop the FASTrack
interactive system and smartphone
app. Motorola will provide solutions
that will allow customers to check
prices, get product information or
find an associate at the exact
moment they want one.
This system will provide data on
customer flow, recommend related
items to shoppers and track how
promotions influence purchases,
leading to satisfied customers and
smarter merchandising and
stocking decisions.
The technology will also use Wi-Fi
analytics to provide customer
insight with detailed statistics about
customer activity (per store visit
time, repeat customers, total
customers in store, demographic
profiles) and supporting programs
to improve the customer
experience.

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FASTrack Kiosk Interface

12. +Smartphone App
Forsythe will offer customers a
discount on tire purchases when the
FASTrack app is downloaded at
point of sale. Customers will set up
an account through the app that
tracks their tire purchases and saves
information about the products.
The app will send maintenance
reminder push notifications to the
customers. When customers bring
their car in for tire maintenance
during the recommended time
period, they will receive an
additional discount on tire
maintenance service.
This smartphone app will use
discount incentives to help build
brand loyalty by encouraging
customers to return to Forsythe retail
locations for maintenance and
ultimately new tire replacement.

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THANK YOU